Jan 27 2012

Pinterest and the Power of Social Bookmarking: Tag Yourself (Web Design is Dead)

Back in the day, deli.cio.us was a huge deal. Tag, bookmark, group, and share every bookmark you create on the web. Network with others, subscribe to peoples bookmarks, look though someone's taxonomy. It was a huge geek fest and it was entirely text driven, and thus is was fast. Several services followed to try and improve on del.icio.us and then AOL bought them. Thus was born www.delicious.com. And the magic began to die on the vine.

Today Pinterest is the fastest groaning social network of the moment. Yes, I said "groaning." Everyone I know, that is in the business, asks, "Seriously? Do I have to learn another social media platform?" My answer, quite simply is YES. (The 11th and 12th Disciplines of Social Media)

So let's look at social book marking for a minute and see what connections delicious has with pinterest. And then we will open it up for discussion.

Delicious and del.iciou.us are far and away the best TAGGING and RECOVERY system on the web. I still believe this. I still use delicious every day. It is my index of the web. As the book Everything is Miscellanious  (affiliate link) points out, it is not how YOU want to index and recall the information that is important, it is how I want to do it. We no longer browse websites, travelling down some architected sitemap and taxonomy towards the goal. NOPE. Google is our index, and search is our rapid retrieval and navigation system. Except Google isn't all that good at remembering or organizing our stuff.

Screen Shot 2012 01 27 at 11.00.38 AM Pinterest and the Power of Social Bookmarking: Tag Yourself (Web Design is Dead)

click on image to see full-size version

*see this presentation on Slideshare.net: Web Navigation is Magical and Random (2 slide/powerpoint)

So delicious once used TAGS to catalog and navigate saved information. Here are my most common tags for the sites that I have put into my delicious cataloging system.

Screen Shot 2012 01 27 at 9.45.27 AM Pinterest and the Power of Social Bookmarking: Tag Yourself (Web Design is Dead)

Now let's look at Pinterest, which is a very different take on a similar idea.

Screen Shot 2012 01 27 at 11.34.34 AM Pinterest and the Power of Social Bookmarking: Tag Yourself (Web Design is Dead)

click image to see full-size presentation (powerpoint)

*see this presentation on Slideshare.net: Web Navigation is Magical and Random (2 slide/powerpoint)

Pinterest is bringing an entirely new cataloging and navigation to the web. It's visual. It's random. It's social. And it will kill you if you don't watch what you are doing. And you had better pay attention. I can promise you, your customers are.

If you need a Pinterest invite visit my page and ask, I'll send you one.

NOTE: Any doubt that Pinterest is about to rock the web? I just got an email from Mashable telling me to follow their humor Pinterest page.

@jmacofearth (also seen on Google+: jmacofearth)
permalink: http://uber.la/2012/01/pinterest/

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Jan 27 2012

Just Click It: Jan 27, 2012; blogging for cash, google can suck, Pinterest, SEO checklist, Facebook vs. Self Esteem

EARLY EDITION: This morning I woke up at 5am thinking it was 6am. Imagine my surprise when I had written for an hour and I still had another hour before I had to get the kids up for school. Well, even with an extra hour the tabs of useful information start opening up, even at 5 in the morning. Here are some social and social media topics you should be on top of. (Note: If I could read all of these articles from start to finish, I'd probably be an "expert" of some kind. Oh, gotta go…)

Screen Shot 2012 01 27 at 6.14.22 AM Just Click It: Jan 27, 2012; blogging for cash, google can suck, Pinterest, SEO checklist, Facebook vs. Self Esteem

Twitter Will Start To Function More Like Facebook On Feb. 1 (Business Insider)
Those pages will give brands the ability to build platforms on their pages that could include iFrame environments, allowing users to play games or shop on a brand's site without actually leaving the Twitter environment.

Culture Eats Strategy For Lunch (Fast Company)
Culture is a balanced blend of human psychology, attitudes, actions, and beliefs that combined create either pleasure or pain, serious momentum or miserable stagnation. A strong culture flourishes with a clear set of values and norms that actively guide the way a company operates.

10 Amazing Blogging Insights Your Analytics Can Tell You (HubSpot)
We know businesses that blog more than 20 times per month generate 5 times more traffic than businesses that blog fewer than 4 times per month (they also generate 4 times more leads than businesses that don't blog at all!).

Pondering: Always Do Your Best (Peg Fitzpatrick)“Stay in the present moment” // “Keep your attention on today, and stay in the present moment. This is the beginning of a new understanding. A new dream.”

Dear Google: Crappy Results Like This Don’t Give The Impression You Care About Search (Search Engine Land) The debate about what should — and shouldn’t — show in a Google search result for “santorum” has been well-documented, at this point. But I’d like to use this now famous search to illustrate something else: how it appears Google is taking its eye off the ball of being a search engine.

SEO Checklist: 60 essential checks before launching a website (WebSEO)
Having well written/optimized texts and using the right keywords right is extremely important in SEO. Make sure that before launching your website, you can give a positive answer to all the questions below

Webtrends Previews TNS Digital Life Study Insights at Engage 2011 (Yahoo Finance!)
The report examines the challenges and opportunities presented to senior marketers as digital has now become the mainstream mode for engaging with consumers.

Pinterest and the Power of Social Bookmarking: Tag Yourself (Web Design is Dead) (uber.la)
We no longer browse websites, travelling down some architected sitemap and taxonomy towards the goal. NOPE. Google is our index, and search is our rapid retrieval and navigation system. Except Google isn't all that good at remembering or organizing our stuff.

2 Different Tales of Blog Growth (ProBlogger)
Here on ProBlogger, the only real tipping point-type event that I can identify is when I mentioned in an interview I did on another blog that I was earning six figures a year from my blogging. Back then (it was 2005), nobody was making money from blogs (or if they were, they weren’t talking about it) so it was news that quickly got passed around.

Twitter To Censor Tweets In Some Countries (Huffington Post)
The additional flexibility announced Thursday is likely to raise fears that Twitter's commitment to free speech may be weakening as the short-messaging company expands into new countries in an attempt to broaden its audience and make more money.

You Probably Don't Have a Social Media Expert (E Content)
An expert is someone that has mastered a topic and/or specialty. So while the world of social media continues to evolve, how can one accomplish mastery of something that isn't done evolving?

The Truth About Marketing Online As a Network Marketer (Anton's Posterous)
It’s no secret that the Internet is becoming very crowded with the noise from people who want to constantly share their business opportunity.  Marketing online from facebook to twitter to massive email and mobile marketing spam messages, everyone is trying to get your attention to beg you to buy their product or partner with them.

Facebook Correlated with Low Self Esteem (Mediapost)
If you’ve ever felt like everyone else on Facebook seems to be having more fun than you, well, you’re not alone, according to a new study

Measuring ROI: How to Collect Meaningful PPC Conversion Data (Search Engine Land)
However, a “call now” primary action makes conversion and return on investment (ROI) tracking significantly more difficult because Google Analytics is unable to determine if the call actually lead to real revenue. The inability to track revenue can become crippling to those tasked with managing a campaign.

apples cash Just Click It: Jan 27, 2012; blogging for cash, google can suck, Pinterest, SEO checklist, Facebook vs. Self Esteem
Created by: MBA Online

@jmacofearth (also seen on Google+: jmacofearth)
permalink: http://uber.la/2012/01/just-click-it-24/

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Jan 26 2012

What's Your Twitter Language? What Do You Tweet? Fun & Easy Way to Find Out

Category: social media,social media marketing,tools,twitter wayjmacofearth @ 4:25 pm

Tweetstats.com does a great job of visualizing and showing you all kinds of cool stuff about your twitter habits and words you tweet.

Screen Shot 2012 01 26 at 4.11.42 PM Whats Your Twitter Language? What Do You Tweet? Fun & Easy Way to Find Out

Click on chart for full example

And then you can take your word cloud into Wordle.net and violá, you've got a pretty nice picture of your mind on Twitter.

Screen Shot 2012 01 26 at 4.08.47 PM Whats Your Twitter Language? What Do You Tweet? Fun & Easy Way to Find Out

Click image for full example on Wordle.net

Sure it might seem like this is for fun, but… You can learn a lot about your tone, and habits from looking at your wordcloud (the words you use most) and tagcloud (the #hashtags you use most).

Self-knowledge is power.

@jmacofearth (also seen on Google+: jmacofearth)
permalink: http://uber.la/2012/01/twitter-words/

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Jan 26 2012

How Entrepreneurs Succeed: Learning the Hard Way That An Idea Is Not a Business

Screen Shot 2012 01 26 at 8.20.21 AM How Entrepreneurs Succeed: Learning the Hard Way That An Idea Is Not a Business

 

I tend to have a lot of ideas, which is a kind way of saying that I’m easily distracted. The way I control this impulse is by recognizing that most ideas aren’t worth much without the solid execution to bring them into reality. So when I talk to someone about an idea, I will assess our ability to work together with a set of rules like this:

  • Do we have the skills?
  • Do we have the time?
  • Do we have the resources?
  • Do we have the chemistry?
  • Do we really have the motivation?

It’s amazing how many ideas don’t make the cut, if you’re being truly honest. In a lot of cases, I’ll do something because I’m actually not sure…in the process of doing, I’ll find out. Of course, I have to disclose this fully to any involved parties, because otherwise the second battery of tests will fail:

  • Are we maintaining momentum?
  • Are we setting our expectations correctly?
  • Was our initial assessment accurate?
  • Do we keep going?

Not many personal projects make it past the second battery either, at least in my limited experience. That’s why if you ever find someone to team up with that can repeatedly pass this test, you should make every effort to work together. You have found something magical.

The idea may still fail, but with a partner and additional support you can make several runs at it until you find a formula for the product or service that can launch and take a team of people with it. It's an awesome rocket when you can get on it. In my case, there have been a lot of distractions that might not have made it out of stage one had I really assessed my commitment or financial ability to go without income until an angel investor was found. And even then, the startup money is primarily going to companies that are already shipping and showing growth and if not profit then a trajectory towards the black. It's the red that will kill ya, and quick.

As Steve Jobs said to Rupert Murdock about Fox News, "You are either a creator or a destroyer." Let's put ourselves in the first category, shall we?

Ideas are easy. We've all had breakthrough idea and then done nothing with them. It's the entrepreneur who has figured out how to evaluated and execute on the good ideas.

Go. Do. Create!

@jmacofearth (also seen on Google+: jmacofearth)
permalink: http://uber.la/2012/01/an-idea/ ‎

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