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Waiting on Pinterest? The Excitement is on NEXT-PIN Sites – Beyond #Pinterest

Screen Shot 2012 05 15 at 11.17.59 AM Waiting on Pinterest? The Excitement is on NEXT PIN Sites   Beyond #Pinterest

Playing on Pinterest? What if the "waiting on Pinterest" dialogue box starts coming up too frequently and too often. Is Pinterest experiencing the same growing pains Twitter and FB have had to deal with? Are users going to drop off?

Let's look at a few of the facts about Pinterest.

Screen Shot 2012 05 15 at 11.33.48 AM Waiting on Pinterest? The Excitement is on NEXT PIN Sites   Beyond #Pinterest

* infographic on Pinterest from Dennis J Smith

I'm sure these numbers are way out of date. And now that Facebook has purchased Instagram for a BILLION dollars, how much longer will Pinterest have to wait until a big daddy comes and buys them up?

Well, I think the jury is still out about Facebook's Instagram gamble. And what exactly does Pinterest bring to the table? It's about the same thing. USERS. And with all the hype about how much business Pinterest is driving, well, you'd imagine it's a goldmine for everyone who touches it.

Update, I'm not hearing all that much about Pinterest at this moment. Sure it's the hype churn machine talking about all the success stories. BUT…

Here's my question to you:

  1. How are you using Pinterest?
  2. Have you purchased anything as a result of a PIN?
  3. Are you PINing MORE or LESS than 3 months ago?
  4. Are there other sites that seem to have a more refined focus? That might be doing a better job of taking the Pinterest-idea to the next level?

Here are my answers.

  1. I'm using Pinterest to learn about Pinterest. The shine is beginning to wear off.
  2. No.
  3. Much Less. About the only thing I PIN these days are interesting Infographics. And understandably I get about 1 – 2 Pinterest referrals a week.

My PINS are not about my site. And they are not aimed at the Pinterest demographic. Even today Pinterest is about women's interests. And I'm pretty sure the people who really love Pinterest would just as soon keep it that way. The REAL Pinterest users are going to be quite happy for us Social Media types to get over Pinterest and move on.

I'm ready to move on.

A client just hipped me to a very cool PIN-ish site called HOUZZ.COM. And there are so many more. In fact, I'm working on a couple NEXT-PIN (ala: Next Gen PIN) sites.

BOTTOMLINE: Pinterest, thanks for the wakeup call. People like sharing photos and Facebook is too cumbersome to do that simply. I don't want everyone IN my Face-book. Follow my PINS sure.

What's next for Pinterest? Unknown.

What's next for NEXT-PIN sites? Sky's the limit.

PIN on, just make sure you're PINNING on the site that makes the most sense.

@jmacofearth (also seen on Google+: jmacofearth)
permalink: http://uber.la/2012/05/next-pin/

Other posts to help you kick ass in social media:

Most people don't really enjoy being mean; they do it because they can't help it. (from Graham's Hierarchy of Disagreement)


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It Might Not Be Your Computer That's Slow, The Power Browsers: Chrome, Firefox, and Safari

Today there are really only three browsers and IE. And you might be surprised in the performance differences. There are pros and cons to each browser, but the war is being wagged very aggressively by Google. And if the number on my 2012 stats to-date are any indication, Chrome looks to be kicking ass.

Screen Shot 2012 05 14 at 2.03.42 PM It Might Not Be Your Computer Thats Slow, The Power Browsers: Chrome, Firefox, and Safari

Okay, I didn't add IE to my title on purpose. And if you are reading this in IE I hope you are a tiny bit miffed. And then I hope you see the light and get your ass to another browser. I don't care how many IE versions they come out with, IE will always be Internet Exploder. Microsoft damned themselves to that monniker when they started trying to use IE's dominance to kill java and universal-open-java implementations. But that's another story.

And here is a quick TwitterVenn diagram to give us a read on which browsers are generating buzz. (Often this is a good indication of the adoption and evolution of a platform, if people are talking, there's something of interest happening.)

Screen Shot 2012 05 14 at 2.01.44 PM It Might Not Be Your Computer Thats Slow, The Power Browsers: Chrome, Firefox, and Safari

So what's happening?

Here's my read. (MHO only.)

Firefox is the browser of choice for developers. The plugins for FF (like Firebug, and FlashGot) are unequalled in Chrome or Safari.

Chrome is the FAST browser. And with the addition of Chrome-only plugins to make Google+ work better, Chrome is quickly becoming the browsing browser of choice. More importantly, Chrome is becoming the application front-end of choice for functionality and usability.

Safari is what Apple defaults to. And while it's a fine browser there's nothing really spectacular to recommend it over something else. And it's the browser that's native to the iPhone. So if you're going to develop for the iPhone you've got to get everything Safari compliant.

IE is often the Windows default browser. And in some corporate environments it's hard to run without IE. Sharepoint, for example, does not play well with non-IE browsers. (Funny note, WordPress wanted to change Sharepoint to Choakpoint.) That's a bit of an echo of the death grip Microsoft used to have on the browser wars, as it was wrestling the breath and life out of Netscape Navigator. So Microsoft brought us IE and with it the legacy of bad-for-everyone-but-IE web developments. But they are no longer the big player. And I would guess their numbers will drop into the 5% range in the next year or so.  Today you can almost always tell the corporate visitors, because they are often using IE. Why would you use IE otherwise?

So in the next evolution of the web the BROWSER is going to become more transparent. I recently saw an article about the CLOUD vs the BROWSER. Imagine a world of apps, where your browser is no longer the gateway to the cloud that it is today. You've already got a bunch of those apps already.

As the next generation of browsers are being designed, the three major players are shaping their strategies for our futures. Gone will be the days when we had to test web project for all browsers AND IE. Because IE did so many wacky things you could count on IE problems that would not show up in any other browser. The open market is not very tolerant of exclusionary tactics. And the sooner IE dies the better for all of us. But of course, as long as there is Windows(tm) there will be IE. But I think you'd be better off making the transition today.

So today when I think I'm waiting on my cloud I very well could be waiting on my browser. In a quick experiment I started using FF again after an exclusive love affair with Chrome. While I welcomed my tools back, I was amazed at how S L O W  Firefox felt. Multi-threading? I don't know. But I use Chrome with little or no thought danger, I open tabs while saving and filing in other windows. I open multiple instances. I just keep working Chrome until my entire system seems to slow down. Then I do something archaic. I shut everything down and reboot my system. And with Chrome I'm a long time between these hard restarts. While I was using FireFox recently I kept checking my system processes to make sure something else wasn't running in the background.

I'm not ready to concede the laptop over to Chrome (ala Chromebook) but I am conscious that most of my work is done THRU the browser. And today Chrome does a much better job of keeping up with all the things I throw at it. And if you're a Google+ user, you're going to need a handful of essential Chrome plug-ins very soon. (See the Complete Google+ Page)

I'd love my Mac to be cloud-connected at the OS-level, rather than browser-enabled. Perhaps the MacOS folks have something like that in mind. Oh and one last thing you need to look at: Google Drive. It's different and will enable a new level of Google Doc usage. I know Microsoft must be smelling smoke at this point. Office via subscription anyone?

@jmacofearth (also seen on Google+: jmacofearth)
permalink: http://uber.la/2012/05/browsers/ ‎

Other posts to help you kick ass in social media:

Most people don't really enjoy being mean; they do it because they can't help it. (from Graham's Hierarchy of Disagreement)


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What the iPhone 5 Will Bring This Summer: A Surprise

Screen Shot 2012 05 14 at 7.45.44 AM What the iPhone 5 Will Bring This Summer: A Surprise

click for more iPhone 5 from Mashable

Don't think the other phone manufacturers are trippin about the upcoming iPhone 5? Look at the ads on TV. A phone that allows you to take pictures "while" shooting video at the same time, set to a song about "i'm superman." SRSLY? Is that a feature that really gets you going? Or is it 3D anything? Or maybe Windows 8/METRO?

Here's what's exciting about phones: ________!

Why, because no one has the scoop on what's next. And get this, Apple's iPhone 4 design is now over two years old. TWO YEARS in phones or *any* technology product design is a fantastic run. And here's why Apple's upcoming iPhone 5 release release is going to be huge, from what we know: it won't be about the form factor, although this could be the thing that drives even more sell-out sales numbers for Apple and ever carrier that is lucky enough to be on the iPhone bandwagon.

What's going to be huge about the iPhone 5 is *we have no frickin clue yet.* And that scares the pants off the execs at Motorola, Nokia, Samsung, and HTC. They have no idea what's about to be popped out on the phone landscape that they will have to scramble through the rest of the summer to try and replicate.

Let's look at Apple's last phone revolution, something I could care less about, but that seems to have grabbed everyone's imagination yet again: SIRI. What Siri did was bring a better execution of voice control than any previous manufacturer. Read that again: Better Than Any Other Manufacturer. Got it? So while Android and HTC and all the others struggle to replicate Siri's simplicity, Apple is deep in the labs coming up with truly *next gen* technologies.

These are not new ideas for Apple, these have been on the books, on the Steve Jobs roadmap for years. If you doubt Apple's ability to astound the market for at least another 3 years, you don't understand corporate/technology roadmaps. They're drawing the iPhone 6 and 7 at Apple, and the features they are dreaming up are dependent on technologies and software that doesn't exist yet. And the other amazing thing about Apple, the secrecy and loyalty keeps these roadmaps and secrets out of Nokia/HTC/Moto roadmaps until AFTER APPLE HAS RELEASED THEM.

Check the iPad. Do you think any manufacturer has caught up to the iPad 1? Okay, how about the iPad 2? We don't need to go beyond that, because the capabilities of the "new" iPad with HD have not even been partially exploited by the apps and technologies that will keep Apple two generations ahead of the tablet market.

Do you think there are other phones worth considering at this moment? If you answered yes, you probably has a *bias* against Apple. And that's okay, I understand. I remember how much I hated Microsoft. I get it.

Only problem is, for me, Microsoft won, and I HAVE TO USE WORD/PPT/EXCEL. Well, you can go off on your own tangent and play with Android and Windows 8 (metro) and all I can say is, "Have fun." I was a Blackberry hold out. And when I was ready to leap I consciously went to Android, thinking, "I really DO need to know about this "other" platform." I got my iPad on the first day they were available. And if you love tweaking and playing with your software, Android might be *fun* for you. On your PHONE, I didn't think it was funny when I couldn't answer the phone because the OS was doing something else. EVER! My Android experiment lasted 3 weeks.

So if you are excited by some of the upcoming non-Apple phones with features you can't live without, power to you. Personally, I'm not that into phones. I wanted my phone to work. My BB had run it's course and the company I had joined only supported Android or iPhone. I did Android. I'll never make that mistake again. I'm not a phone guy. I'm not a phone blogger. I don't even really like phones very much… BUT.

The iPhone ended all of my discussions about phones. Why talk about anything other than the iPhone. And I didn't really want to talk about that too much either. "What's the new cool app?" maybe, but "Hey have you seen the X23?" not so much.

BOTTOMLINE: I can't tell you much about what the iPhone 5 will look like. I can't tell you anything about how it's going to "Think Different." What I can tell you is, "It's going to be different in a way that surprises us all. And the biggest surprise is going to be on the other manufacturers and the workload ahead. Question: "How is that Android version of Siri coming? I can't remember the cute name?"

And finally, how can Apple say nothing about the iPhone 5 and have so many designers and writers imagining what the near future is going to bring? That's Apple. And if you have some free capital, I'd suggest AAPL rather than Zuckerberg's boondoggle.

@jmacofearth (also seen on Google+: jmacofearth)
permalink: http://uber.la/2012/05/iphone-5/

A few of my AAPL love posts:

Other posts to help you kick ass in social media:

Most people don't really enjoy being mean; they do it because they can't help it. (from Graham's Hierarchy of Disagreement)


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Hallmark Doesn't Get Me: My Happy Mother's Day Card (print your own)

Published on May 13, 2012, by in just for fun.

I'm pretty sure Hallmark has no clue who I am or what I care about. So I think we need to get back into the tradition of kids-can-make-our-own. I'm using the latest tools PowerPoint and Google. It's the thought that counts. Enjoy.

Screen Shot 2012 05 13 at 10.15.25 AM Hallmark Doesnt Get Me: My Happy Mothers Day Card (print your own)

click to view full-screen and print your own

You can print your own version of this card and stiff Hallmark a few bucks, here on Slideshare: Happy Mother's Day Card 2012

Do it yourself, and do it better.

@jmacofearth (also seen on Google+: jmacofearth)
permalink: http://uber.la/2012/05/moms-day/

Other posts to help you kick ass in social media:

Most people don't really enjoy being mean; they do it because they can't help it. (from Graham's Hierarchy of Disagreement)


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Online Marketing Extreme Fail: How's That Working For Ya Exact Target?

Published on May 11, 2012, by in social media.

Screen Shot 2012 05 11 at 1.21.16 PM Online Marketing Extreme Fail: Hows That Working For Ya Exact Target?

If a company is in the business of online marketing… and clearly they have some money and some very smart marketers behind them, how can they OVERUSE some of the fundamentals to completely shoot themselves in the proverbial foot? Let's look at Exact Target and learn from their mistakes. And heck, who am I? Perhaps they don't need my client's business.

We start off with a fine looking site. All the contact info you'd ever need.

Screen Shot 2012 05 11 at 12.45.31 PM Online Marketing Extreme Fail: Hows That Working For Ya Exact Target?

Look how happy those kids are, doing their kick ass email marketing. And of course this is a plenty big company they know EVERYTHING you need to be doing to drive conversions, right?

Um, let's see… I'm pricing out your services against a big competitor, let's see, where's your pricing again…? Let's see I can see the "features' and download a white paper. Um… Okay, sitemap, maybe…

Screen Shot 2012 05 11 at 12.55.40 PM Online Marketing Extreme Fail: Hows That Working For Ya Exact Target?

Nope, not there. Lots of solutions with features, but no pricing. Okay let's try a few of the other options.

Email. (Did this last week, on Friday, and I still have not heard back from them. Submitted a request again today.)

Chat. Sometimes this can be helpful.

Screen Shot 2012 05 11 at 12.32.10 PM Online Marketing Extreme Fail: Hows That Working For Ya Exact Target?

Um, it's noon (us central time) on a Friday. Might not be the best time to have a company party leaving no one to man the online chat.

Let's go check my email again. It's been about 30 minutes. NOPE, nothing. Not even a "Thanks we got your request for info, we'll get back to you shortly." NOTHING. [Update 8:34 pm - not a peep from Exact Target. They're own system must be broken. And they ain't watchin the Twitterz. Wow.]

Let's count the ways that Exact Target is missing my business. [Besides my client is only about a 5m annual business, so maybe we're too small.

  1. No pricing on website.
  2. Chat offered but unavailable during business hours
  3. Email lead form not answered after a week
  4. Email lead form does not deliver a "we got it" message
  5. Other options, download a white paper, or see a demo - no thanks
  6. Final options, CALL. Um, NO no thanks.

I think I'll give my business to Constant Contact. At least they're open for business. And I already know how much they are going to charge me. I'll just tell my client that Exact Target was too expensive. Unless I hear from them before Monday. [What are the odds?]

So what we learned today: Even the biggest and the best marketers can make BIG mistakes. Comprehensive mistakes. Mistakes that prevent qualified customers from adding Exact Target into a proposal as an option. I'm sure they've got too much business already. Of course I could call.

Final assessment: How is Exact Target's Social Media Response Team doing on a Friday afternoon? Let's see if they pick this up any quicker than they did my Emailed Lead Form. (An hour now, and still nothing in my inbox.) Maybe their response system is broken? No, that couldn't be. It's exactly what they do.

UPDATE 5-16-12: I guess it took a tweet right at them to get their attention. Exact target is in the process of responding. Nothing in my inbox yet. My guess is they are going to call on the phone. Haven't heard from them yet.

Screen Shot 2012 05 16 at 8.46.05 PM Online Marketing Extreme Fail: Hows That Working For Ya Exact Target?

@jmacofearth (also seen on Google+: jmacofearth)
permalink: http://uber.la/2012/05/exact-target/

Other posts to help you kick ass in social media:

Most people don't really enjoy being mean; they do it because they can't help it. (from Graham's Hierarchy of Disagreement)

 


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