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Jul 13 2010

Mapping Your Own Social Media Genome: Managing the Parts as a Whole

Category: about me,community building,social media,toolsjmacofearth @ 7:44 pm

From wikipedia, "the genome of an organism is a complete genetic sequence on one set of chromosomes."

Screen shot 2009-08-23 at 11.26.04 AM

Taking the parts of social in order:

Twitter: Tweetdeck, Twitter.com, Twitblock.org (check out the spam killing features of twitblock)
Facebook: Tweetdeck, Facebook.com
Email: Mail (mac)
RSS: iGoogle page (when I find a blog or site I like I subscribe to the RSS feed even before I read the article I was interested in. Then I check my iGoogle pages a few times a day when I'm looking for ideas to see what other people are writing about. I rarely revisit sites to see what's up, I check my RSS feeds and return only when an article connects to a topic I am interested in. So you might check the titles of articles in an RSS feed and see if they are enticing and clear. If the title isn't selling your ideas, I'm not (most people are not) liable to return and read your post.)
WordPress/Writing: Uber.la is where I do 80% of my writing these days, I rarely even open MS Word. And within WordPress I also do my writing for a number of other blogs.

How do you map and manage your social genome?

@jmacofearth
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May 20 2010

Not Enough Time: Paying Attention To What's Important & Unplugging

cartoon of plugged in cultureI ran into a friend today in a local coffee shop.  She is a successful chiropractor in town and I was surprised to see her out and about, and looking like she just came from a yoga class, on this mid-Thursday afternoon. I asked about one of our mutual friends, "Have you spoken with Chris lately?"

"We don't have enough time," she said. It was almost as if she was responding to another question. But she was looking right at me. I knew exactly what she meant.

Neither of us had heard from our friend in some time. We talked about talking about them with others as well. But we didn't have any first hand information.

"I am friends with their kids on Facebook, so that's fun," I said. "But I haven't been able to connect with him."

"I know," she said.

Now maybe she was in a different mental geo-location, but I think she was speaking directly to me. As if she understood the existential problem with my life too. And of course, she didn't, HECK I don't, really. But we connected on the fact that even the two of us, in RT (real-time) in the RW (real-world) were not really being given enough time to connect. She was off to somewhere, I was off to check-in with work via email (my initial reason for the coffee shop stop).

And we were *like* two ships passing in the night, except we were actually not passing, we were touching. And still there was so little time to say things we wanted to say. We understood that we were out of time and the abbreviated conversation that was available to us was enough.

She hugged me and went on to her next "thing" and I plugged in and checked my meeting requests. And an hour later, something she said, stuck with me, like a barb.

"It's like it's even hard to keep up with each other using all this stuff, blogs and facebook and emails. All this 'online' stuff. It's just too much. Makes me want to pull up roots, pull out the plug and move to the mountains." She was heading to the mountains of Colorado for two weeks during the summer.

"That will be nice," I said. "Unplugging."

"Yes," she said. "And plugging in to nature and the kids."

I'd like that too. I'll have to look into that one, for me and my family.

@jmacofearth
permalink: http://bit.ly/coffee-hi

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May 17 2010

Just Click It Links for Monday 5-17-10: Microsoft IE, Facebook Privacy, Apple iPad

Category: just click it (links),social mediajmacofearth @ 2:08 pm

Screen shot 2010 01 05 at 10.12.30 AM Just Click It Links for Monday 5 17 10: Microsoft IE, Facebook Privacy, Apple iPad
Mayors of Starbucks Now Get Discounts Nationwide with Foursquare
It had to happen. Foursquare is tying into Foursquare promotions. I saw this coming, but now I might have to join the movement… Nah… I'll check in on my own, thanks very much.

Check Your Facebook Privacy Settings With ReclaimPrivacy
Fighting privacy battles with Facebook, is like trying to protect your online data from Google. All I can say is, "Good luck." The rest of my advice is, "Be informed, and turn the shit off if you are worried about it. And if it *really* freaks you out, just quit using Facebook. And then get over it." But all my rants aside, there are some issues with Facebook's rampant use of your images, your "likes" and other information that they want to use and sell to third party vendors. I'd say these are worth opting out of.

How Facebook’s ‘Community Pages’ and Privacy Changes Impact Brands by Jeremiah Owyang
When JO speaks you need to listen. One of the smartest guys in social media and business metrics. Here's the nut:

Facebook has launched  several new policies and features since the F8 Conference ‘Crusade of Colonization’ which has resulted in a large backlash from media around user privacy.  It’s not clear if beyond the vocal media if users will leave the site in droves.  Perhaps more importantly,  Facebook launched “Facebook Community Pages” (read the official post) a feature that aggregates content from wikipedia and Facebook wall posts.  Think of it as a cross between Wikipedia with user comments –sometimes unwittingly.  These changes cause confusion for users, diminishing control for brands, and strains on the already torrid relationship between Facebook and brands.

What if FDR’s Ideas Ran the C-Suite and Your Social Media?
I can’t help to think his words and wisdom might serve us all now as we look for leaders — not dreamers — to change the world and get growing again.

Federated Media goes all Facebook for this Monday's SIGNAL.

Microsoft Needs to Stop Trash-talking IE6 and Just Trash It
Microsoft Australia has launched an online campaign to try to persuade people to stop using Internet Explorer 6. The campaign likens the browser to a carton of milk: you wouldn't drink nine-year old milk, so why would you use a browser of a similar vintage?

The iPad: Beautiful product demos, rich presentations & seamless syncing between HQ and travel
We’re not waiting. As soon as the iPad was unveiled, my team saw its potential and ordered a few. For $31 worth of apps, total, we’ve turned the device into a powerful way to show off our products and keep our travelers in sync with each other and our Austin HQ. Our Sales Directors, Client Success Directors and Market Developers attend around 30 total events per quarter, from the Bay Area to London and beyond. When they bring along fully-equipped iPads to each conference, show, meeting and client dinner, they’re bringing with them a way to enrich each interaction.

How To Get Verified on Twitter
Twitter verifies a limited number of accounts. There’s no guarantee that your verification request will be processed by Twitter. I know of several celebrities whose verification request was turned down by Twitter. Therefore, Twitter advises users to apply for a verified account only if they are under the threat of impersonation account.

And if you can't get Verified, you can go to an earlier post of mine
So If I Can't Get Twitter-Verified, I'll Just Create An Elite Club Of My Own

@jmacofearth
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May 17 2010

Are You What You Drive? What Does Your Car Say About Your Tribe?

Texas Longhorns and Pickup Trucks

We're in Texas and we're in Austin. So pickup trucks and Texas Longhorn emblems are quite common. I was amused enough to capture the moment when these two identical F-150's were stopped in front of me recently at a light.

The guy on the left obviously okay with his asymetrical grouping, and not concerned that the Longhorn emblem would dilute or be diluted by the F-150 logo. And the guy on the right, window tint free, is happier with a balance between his truck brand and his sports/educational brand.

I wonder what the Longhorn emblem actually means in Austin. Are we all UT graduates? Or perhaps just UT sports fans, say football, basketball, baseball? And it's not uncommon to see the Longhorn tribesfolk sporting the chrome Bevo as well as a liscense plate holder that says Hook'm AND a Lifetime Member of the Texas Exes. And occasionally even two chrome Longhorns. I'm not sure what the obsession is, but it think that's going a bit far to be included, don't you?

So the back of my car, a recent used car purchase, also sports a chrome Longhorn. My first. I have to admit it came with the car along with the sweet perfume smell that occasionally activates on hot sunny days when the car reaches +95 or so. I'm glad the dealer took off the "imagined" Tri-Delt sticker. I don't think I could've handled knowing that the coolest car I've ever owned was a sorority party car. UG!

That aside, what does our car and our car flags (stickers and emblems) say about us?

My quick list: bmw, longhorn, tennis.

bmw tribes and more

And from that several things can be deduced. I play tennis, I went to UT (I actually did), I drive sporty German cars, and I have a kid or two in elementary school. That's a lot of info.

And so what do you think of when I see other's cars and bumper stickers? Do sports team emblems establish any affinity between you and the driver? What about political or religious stickers?

What about this:

facial car advertising

Maybe I should go help them out and scratch off the unnecessary 's.' This van is parked at the entrance to our HEB parking lot every day. As they say, "Open 7 Days."

I would love to hear what you're sportin on your bumper, and if you make assumptions about other drivers based on their car choices and the tribes they advertise.

@jmacofearth
permalink: http://bit.ly/your-car

Some other car and tribe posts:

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Next Page »


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future posts

A Collaborative Space: WebEx, Go-To-Meeting, Skype, Basecamp (Teaming/Meeting Tools)
Mapping Your Own Social Media Genome: Managing the Parts as a Whole
The Agile Mind: Construction, Evolution, Care, and Feeding Instructions for Mental Flexibility

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