Back in the day, deli.cio.us was a huge deal. Tag, bookmark, group, and share every bookmark you create on the web. Network with others, subscribe to peoples bookmarks, look though someone's taxonomy. It was a huge geek fest and it was entirely text driven, and thus is was fast. Several services followed to try and improve on del.icio.us and then AOL bought them. Thus was born www.delicious.com. And the magic began to die on the vine.
Today Pinterest is the fastest groaning social network of the moment. Yes, I said "groaning." Everyone I know, that is in the business, asks, "Seriously? Do I have to learn another social media platform?" My answer, quite simply is YES. (The 11th and 12th Disciplines of Social Media)
So let's look at social book marking for a minute and see what connections delicious has with pinterest. And then we will open it up for discussion.
Delicious and del.iciou.us are far and away the best TAGGING and RECOVERY system on the web. I still believe this. I still use delicious every day. It is my index of the web. As the book Everything is Miscellanious (affiliate link) points out, it is not how YOU want to index and recall the information that is important, it is how I want to do it. We no longer browse websites, travelling down some architected sitemap and taxonomy towards the goal. NOPE. Google is our index, and search is our rapid retrieval and navigation system. Except Google isn't all that good at remembering or organizing our stuff.
*see this presentation on Slideshare.net: Web Navigation is Magical and Random (2 slide/powerpoint)
So delicious once used TAGS to catalog and navigate saved information. Here are my most common tags for the sites that I have put into my delicious cataloging system.
Now let's look at Pinterest, which is a very different take on a similar idea.
*see this presentation on Slideshare.net: Web Navigation is Magical and Random (2 slide/powerpoint)
Pinterest is bringing an entirely new cataloging and navigation to the web. It's visual. It's random. It's social. And it will kill you if you don't watch what you are doing. And you had better pay attention. I can promise you, your customers are.
If you need a Pinterest invite visit my page and ask, I'll send you one.
NOTE: Any doubt that Pinterest is about to rock the web? I just got an email from Mashable telling me to follow their humor Pinterest page.
@jmacofearth (also seen on Google+: jmacofearth)
permalink: http://uber.la/2012/01/pinterest/
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Check out these other posts about learning social media:
- What's Your Twitter Language? What Do You Tweet? Fun & Easy Way to Find Out
- How Entrepreneurs Succeed: Learning the Hard Way That An Idea Is Not a Business
- The 11th and 12th Disciplines of Social Media: Pinterest and Instagram
- The ROI of Social Media – It’s Easy, Right? (return on investment)
- My Dream for You; How Social Media Can Change Your Life – This Is What I Do
- How to Get Useful Business Information Out of Twitter: Hashtags for Social Media Research
- The Twitter Bubble; Don't Let Your Followers Fool You Into Feeling Influential
- Social Marketing Strategy: Thinking Beyond the Page (VIDEO)














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