Mar 31 2009

Getting Real with Delicious – Del.icio.us Gets Global Wings and Link Love

Category: community building,social media,tech opinion,trust & reputationjmacofearth @ 10:59 pm

Delicious [used to be del.icio.us before Yahoo bought them and paid for the real domain] is a powerful social bookmarking tool that's great for organizing your bookmarks and making them available online from any computer. But its functionality goes well beyond what you would normally call bookmarking; Delicious can provide an unequaled collaborative research tool for business, and as a social networking tool, the service uses tagging to make it easy to find bookmarks that others have saved.

The following is advanced guide to getting the most out of Delicious. Please contribute to the discussion by adding your own tips to the comments.

From the Delicious home page you use the search window to find other pages that users have tagged. And the results are ranked by number of times the page has been tagged.

So on a term like "facebook virus" Delicious returns 336 results.

picture 551 Getting Real with Delicious   Del.icio.us Gets Global Wings and Link Love

However unlike Google, these results are handpicked pages from other Delicious users. The top listing was tagged by 51 other users. And from that one result you have a lot of options beyond clicking the link. Clicking on the 51 returns a list of all of the people who tagged that page. Clicking on any of the tags in the listing repeats the search on Delicious for that tag. And there is a "save" option to add the page to your bookmarks. And finally, the user name of the first person to tag the page is also clickable to view that person's main page.

Google search on the other hand returns 10,100,000 results. While the top results might be useful, the sheer number of results and the known gaming and SEO techniques used to drive listings to the top of the search pages might not necessarily give you the most useful results. If you think of Delicious as a filtered search result, 336 actual listings were tagged by actual people with the tag "facebook virus." It's like a hand-human selected search engine. And often the information on the delicious pages are more useful.

picture 56 Getting Real with Delicious   Del.icio.us Gets Global Wings and Link Love

google on "facebook virus" search

Notice ReadWriteWeb is the #1 listing on Delicious. You can bet that RWW has a well-researched deep discussion of the topic as opposed to PCWorld or CNET [no offense guys] that are covering the topic as a media event not as a real-world issue requiring solutions. The Google top results are written by journalists who are hoping to attract your eyeballs and sell you some anti-virus software, as opposed to working-solutions-writers for RWW who are hoping to attract your eyeballs and sell you some anti-virus software. The difference is that on Delicious your peers thought the RWW article was worth bookmarking. On Google, some SEO folks and some media conglomerate folks decided to jockey their "Facebook Virus" story up to attract your attention.

In the simplest terms, you can use Delicious any time you would use your browser to bookmark a site. Delicious provides buttons for Firefox and Internet Explorer that allow you to access the bookmarking info page remaining on the site you are interested in. Clicking on the "tag" button pops up a window over the open page and allows you to add a Title (pre-filled with the page title information), a description and any tags that make sense to you. There is also a check box "Do Not Share" that allows you to keep any of your bookmarks private. Clicking on the TAG button brings up the following screen.

picture 51 Getting Real with Delicious   Del.icio.us Gets Global Wings and Link Love

delicious bookmark popover

You can see there are also Recommended Tags (tags that you have used previously), Network Tags (a simple way to share the link with others in your network) and Popular Tags (tags that others on Delicious have used on this page).

So in simple terms I can bookmark a site using Delicious in the same ways I would use the browser to bookmark the page. But there are a lot of other things I can do now that I've added a piece of content to my Delicious site.

  1. Bookmark and share the link and your description and tags with others. [You can even set Delicious to post your links to Twitter or Friendfeed.
  2. Find everyone else on Delicious who has bookmarked the same page.
  3. Send your bookmark to a network of other "trusted" Delicious friends. [I can send a technical link to my dev friends and not to my entire Delicious network.]
  4. Make a tag for a specific brand or product I am interested in and see what everyone else is bookmarking with that same tag.
  5. Create an RSS feed of my links and tags to be read by others or used by me in a different program, like FriendFeed.

So having used Delicious since SXSWi 06 I have developed a large number of links. [949 953 1046 as of this article.]

picture 52 Getting Real with Delicious   Del.icio.us Gets Global Wings and Link Love

my delicious page header

And it is hard to even imaging what that number of links might look like if I pulled down my bookmarks menu in FireFox. I don't know but something tells me it might choke.

But with Delicious I have a bunch of ways to access, sort and retrieve my collection of links. [I sometimes refer to my Delicious site as "my brain on the internet" because if it's of major importance to me I will either blog about it or add it to my Delicious page and come back to it later.]

  1. I can view my links as various tag clouds. [Tag clouds were just gaining popularity when Delicious was launched. Here is a post I recently wrote explaining Cloud Navigation as opposed to Cloud Computing]
  2. I can "bundle" or create groups of links using their tags.

An example: I might have an educational website that I am interested in for both my kids to learn from but also from a programming or interface aspect. Using tags and bundles Delicious allows me to create a flexible and dynamic taxonomy of my links as I'm going along. So I collect "links" as I roam the web and easily add tags like "UI" and "education" and "math" to the pages so I can find them later. And then with bundles I can add the example page to both my "developer" bundle and my "kids" bundle.

picture 531 Getting Real with Delicious   Del.icio.us Gets Global Wings and Link Love

A lot of the value of Delicious to me is using it as a capture and retrieval system. And I occasionally go into my account and clean up old tags, outdated pages and reorganize bundles and tags. And when I am done, I have a dynamic database of "my hand-selected information" that I can use myself or share with others.

And finally, Delicious as a whole is an amazingly powerful search engine for any topic that you are interested in. So rather than worry about "your" bookmarks, you can jump on Delicious and type in random tags like: "iPod, software, reset, troubleshooting" and Delicious will bring back results that actual humans spent time cataloging and creating. So the usefulness of the results are often much more accurate than a Google search, for example. And the search results are ranked by how many times a certain page was actually hand bookmarked by others using Delicious.

picture 54 Getting Real with Delicious   Del.icio.us Gets Global Wings and Link Love

And that is the power of Delicious for crowd sourcing, dynamic information gathering and retrieval, and leaving a trail of bookmarks behind you as you travel the web in search of what's next. And the search engine within Delicious might have a good handle on "what's next too!

@jmacofearth
permalink: http://bit.ly/real-delicious

Additional Information:
Getting Real is about getting your work done, having fun and doing it with as little extraneous effort as possible. A tip of the hat to Scott Berkun, GTD, 37 signals and 43 Folders. Without your pathfinding, where would I be?

Getting Real with Twitter is the forthcoming book on Twitter Business and Twitter Etiquette and Keeping It Real on Twitter.

Getting Webwork Done is a process I am documenting about finding tools and techniques to get the internet done more efficiently. See also Speed-the-web and Twittertools tags.

Seeking the Uber App was the initial quest into efficiency and getting things done with an ultra SocialMedia-eCommerce-Browser app.

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Mar 30 2009

Twitter Acid Test – Discovery Beyond the Shiney Objects and Creative Avatars

Category: social media,tech opinion,toolsjmacofearth @ 10:20 am

What are the critieria by which you choose to follow someone on Twitter?

I have several "shiney object" criteria that attract me to click the "follow" link.

  1. A unique or attactive image.
  2. A unique or creative title that expresses something I am interested in.
  3. A bio that contains humor, self-awareness and beauty.
  4. Names or Bios that include the following concepts: writer, poet, poetry, musician, songwriter, cat, dog, animal tweets, enterprise 2.0, rock n roll.
  5. An awesome post, great link, something that makes me laugh, something that awakens my senses, senseless beauty, epiphanies, spirit.
  6. A retweet by a contact that contains any of the above qualities.

And in the same way there are a number of tell tale signs that the potential tweeter is not my cup of tea.

  1. A salesly name, bio or tweet with topics such as: real estate, sales, increase your twitter followers, let me show you how, business propositions, deals, tips, company PR channels, b2b, b2c, "social media", expert, guru.
  2. An AutoBot Tweeter (AutoFollow and AutoDM after I have connected to them.) Cause if you're an Auto-Bot I don't really want to hear from you. There may be exceptions, and I don't unfollow simply by being refollowed, but you your gonna follow me back do it in person, not via an auto-responder-out-of-office-automaton message. I don't care how personal or happy you try to make the message, it comes across as fake. However, one word, that shows you actually looked at my profile, "nice bio" or "songwriter, eh?" is enough to make me smile. And that's what all this is about, the smile.
  3. Forgetting the smile. All business and no fun makes for unfollowed tweeps.

There was an article about happy people hanging around other happy people. And how happy folks actually attract more happy folks. And being with someone who is happy can actually make you feel better yourself. And happiness is a lot of what we are here to BE. I am all about happy. If something you tweet makes me smile, giggle, or just feel a warm fuzzy, then I'm IN.

So the discovery of new Twitter people is fun and addictive. Just as finding new friends on Facebook can keep you up late at night, Twitter "following" is no different. But when your "following" count goes above 1,000 tweeps, how do you manage?

I tell you, my criteria gets pretty honed when I am reviewing the people I follow for dead wood. I use several tools.

But the basic task is flipping back through pages (20 tweeps per screen) and unfollowing the uninspired. And for that quick list the criteria becomes much simpler. So the Occam's Razor of Twitter unfollows is this.

Does the Tweeter Follow Me?

  • IF NO. Do I recognize the tweeter? If not, they have probably not made any tweets that stick in my memory.
    • IF YES: Skip to next Tweeter.
    • IF NO: Do I still recognize my initial interest in following the Tweeter?
      • IF NO: UNFOLLOW.
      • IF YES: Keep and skip to next Tweeter.
  • IF YES. Do I recognize the Tweeter?
    • IF YES: Have they made any memorable tweets?
      • IF YES: Keep and skip to next Tweeter.
    • IF NO. Do I still recognize my initial interest in following the Tweeter?
      • IF NO: UNFOLLOW.
      • IF YES: Keep and skip to next Tweeter.

And to review, here is the Twitter Formula:

TS = FUD (Twitter Satisfaction = Following good tweeps, Unfollowing shallow tweeps, Discovering new tweeps)

@jmacofearth
permalink: http://bit.ly/twitter-management

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Mar 24 2009

Keep Your Twits About You – Taking Charge of the MicroWeb

Category: social mediajmacofearth @ 10:56 am

I had a disconnect with a very savvy web worker the other day when I showed her my Tweetdeck layout. "It's too overwhelming," she said. "So how do you manage the people you are following?" I asked. She looked at me as if I had spoken in a foreign language. And one that she did not understand at all.

We were having breakfast at El Sol y Luna the kickoff morning of SXSW Interactive. There was another very smart web worker who also seemed confused by the "twitter control deck" across my screen. Okay, no worries. Let's see how to dissect this.

"And do you leave your Twitter window open during the day?" she followed on, trying to be helpful. "So you don't miss anything?"

[Holy cr**!]

Neither of these web savants had figured out what Twitter was about. But more so, they did not have any concept of how to control or filter the flow of information pouring through the Twitter stream.

Now the other woman spoke up, "And how do you follow more than about 20 people? That's about all I can handle before I get overwhelmed."

I worked to contain my surprise and reminded myself, I'd been Twitter-literate for almost a year. And Twitter-aware since SXSWi 06 when it was the BIG thing. Oh, and it was the BIG THING at SXSW again this year. In a different way, but with the same misunderstanding about what we do with Twitter. [This year's questions: 1. How do we "monetize" twitter? 2. What's the ROI on your enterprise Twitter team?]

So here's my observation of Twitter and my experience of it.

1. Twitter is like IM broadcasting. Calling it microblogging is confusing. (I recommend distancing yourself from that term less you get confused with how and when to use Twitter.)

2. Twitter is not something you leave open and follow. If you did you might just go crazy. Even with today's twittertools, twitter is a stream to dip your ladle into and hopefully pull out some nuggets of gold. It is not a river to dive into. You will be swept downstream. You might lose your self in the endless curiosity, the discovery that is inherent in the stream, and you might enjoy the refreshing dip into Social Media. BUT: more than likely you will wind up gasping for air and wondering how you misplaced your afternoon and got behind on your projects.

3. In order to effective in "working Twitter" you have to manage the stream of Tweets. And there are lots of tools to help you do this. I have written an extensive review of Tweetdeck and how I manage my Followers and Followees.

Tools like Tweetdeck and PeopleBrowsr can help. Plugins for Firefox or stand alone apps like Twirl can help. But you have to do something besides use http://twitter.com Because trying to keep track of, and manage Twitter in a single column of data that continuously updates before you very eyes, is like trying to drink from the proverbial fire hose. It never stops. It never slows down. And if you follow enough people, global folks, it NEVER sleeps.

So how in the world would I be able to make ANY SENSE of the Twitterverse if I am trying to watch and use any of the data streaming by on my twitter.com page? Honestly, I can't.

I do use the Twitter.com page occasionally. It is the main place you can Follow and Unfollow people. And also, as a catalyst, I occasionally watch the mono-stream tweets as they pass by, because I may find some nugget, or see someone I follow but do not have in my "close" or "pro" lists.

I can understand the desire to watch the stream. It's like the green wall of data in the Matrix. I can even see how, if my two friends imagined my Tweetdeck stream as a continuous flow of data but now in multiple columns, that it would seem overwhelming. BUT when you take control of the stream whole worlds of possibilities open up to you. But be careful to watch the edge of the stream less you slip and go down the falls roaring nearby.

And the first part of managing Twitter is getting your streams in order.

@jmacofearth
permalink: http://bit.ly/takecharge

Related Posts:
Uber.la’s 1-2-3 Guide To Twitter: GETTING REAL with TWITTER

New Development: TwitterDestroyer.com (TwitterJoker.com readys a new app for launch)

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