So the Green products have to BE better and they have to WORK better and COMPETE better. Cause in the end, Green IS A BRAND. And unless GREEN is taken to 100% of the production chain (yes, even the Prius is suspect on this one) then it is only partially Green.
And if the Green is applied to create a false halo of doing good without any real change or environmental improvement, then indeed we are describing GREENWASHING.
Well having put my hands on one of these little black beasts at SXSW (Richard Binhammer was toting one around) I have to say they are pretty. But… So what. // The point is Dell has got to do something. They will die a painful death if they lose money on every netbook sold.
So much of our daily task is paying attention to what is important and ignoring the noise. From unsolicited calls, emails and direct mail, to Facebook ads and the soon-to-arrive Twitter-Ads, we are being inundated with calls to action. Buy this new product, you can look slimmer with this, this will make you rich, this will make you famous, this will make you irresistibly sexy.
And yet, each day the task list seems infinite. Kids, work, play, health, food… It comes and it comes with a constant tenacity. And if we don't pay attention to what we are doing, we may find we are staring at a bright shiny object, website, advertisement and not really clear on what we should do next.
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