We've all done it. Sent out the link or youtube video suggestion with zero context or added value. The Tweets and Shares look like this:
- Funny video – http://xyz.com
- Check this out - http://xyz.com
Those look a bit like this example of a common Twitter hack.
If you don't want you sharing to be ignored. Give a bit more info.
And we often make random tweets or comments that are more like talking to ourselves than to an anticipatory audience of "followers."
- You mean it could all be my LowT? Oh Pharma how you taunt me, promising the fountain of youth.
But some of the worst offenders are the gowalla/4square check-ins that have no additional information.
- I am at McDonalds in Tempe AZ.
- I'm just ousted the Mayor of Starbucks on Cedar Street.
So here's the new golden rule of social sharing. (And I am writing this to myself, also, I tweet a lot of bs, I'm sure)
Before you hit the "share," "comment," or "check-in" button, ask yourself, "And what excites you about that?" and try to add that extra tidbit of content on as part of the social share. Here's an example:
- "I am at the Whole Foods Downtown, waiting for a 15-minute chair massage on a Friday afternoon. We've almost made it to the long weekend."
There are several parts of this post that are exciting. Friday, massage, Whole Foods. It gives a little more to engage with. And yes, it's that simple. If you're gonna check in, or send a funny link, tell us why you are excited about it. Add the human part that a Twitter Coupon, Facebook Clone, Auto-Bot cannot generate. A bit of story to go along with your share.
If you can't articulate a quick–why this is exciting–then you might reconsider telling us all about it.
@jmacofearth
permalink: http://uber.la/2011/07/golden-rule/
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