45 Responses to The ROI of Social Media – It’s Easy, Right? (return on investment)

  1. jmacofearth says:

    ROI formula is quite simple. Applying it to social media or any online marketing is more of a challenge. And the Returns can be more than simply income.

  2. Joel Windels says:

    A very sensible analysis of social media ROI. A key thing is making sure you metrics are tailored towards you brand and your objectives.

    I am however, often concerned when people use formulas to generate a figure for ROI. Gains can be more than simply financial, as you say.

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