Hashtags on Twitter are like Keywords for SEO or SEARCH. If you’re not tagging them, your tweets are not being found!

Screen Shot 2012 04 12 at 12.09.20 PM Twitter 101: Hashtag Discovery & Business: How To Do Social Media Marketing Research

click to view chart on Slideshare.net

Know your target tags

  • if you tweet it you should read it
  • know which tags fit your content
  • research #tags to find new influencers

Use tools to understand tag activity

  • twittervenn (compare up to three search terms or hashtags – a very useable chart)
  • trendistic (view a hashtag's activity over time)
  • favstar.fm (what tweets are being ReTweeted the most?)
  • trendsmap (amazing map showing the trending twitter topics above their regions)
  • twitterstreamgraphs (Show the words associated with a hashtag and how they are trending)

The chart is available and downloadable on Slideshare.net: Twitter 101: Hashtags for Discovery and Business

NOTE: Hashtags are also supported and very active on Google+, the research tools and marketshare are still catching up.

@jmacofearth (also seen on Google+: jmacofearth)
permalink: http://uber.la/2012/04/twitter-101-hashtags/

Other posts to help you kick ass in social media:

Most people don't really enjoy being mean; they do it because they can't help it. (from Graham's Hierarchy of Disagreement)

Sharing is nice for everyone.

50 Responses to Twitter 101: Hashtag Discovery & Business: How-To Do Social Media Marketing Research

  1. jmacofearth says:

    damn damn damn, I think I get typing so fast I transmutate them all the time. Thanks for keeping my spelling in check. Really!

  2. Michael Said says:

    '…your tweets…' not '…you're tweets…'

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