11 Responses to New Social Business: Merely a Buzzword or Something Revolutionary?

  1. adbirds says:

    Thanks for sorting through the "SB"
    world of rationale.

  2. jmacofearth says:

    Ken, Thanks for your comment. I like it, I'm just not sure coining a phrase makes for a new revolution in social media. More likely, it generates more confusion and snake oil references.

  3. chonuff says:

    ATX in the house! Nice post. Chuck Hemann and I had a quick twitter exchange about the terms "Social CRM" and "Social Business" yesterday. Our conclusion – both are "bunky" but they each have merits. To give credit where credit is due, Jeff Dachis was the first person I heard use the term "social business". Jeff used it when he guest lectured for my social media strategy class I taught in the fall of 2008 at the McCombs School of Business at the University of Texas. Jeff's premise was that enterprises would use social communication and tools to improve internal business processes. Kudos to Jeff on his vision.

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