I do my best to be positive. I really do. I will do my best on this post as well, but it's hard.
Today, digital savant @omarg came out with his puff piece on how VINE won him over at SXSW this year. MEH. While he was creating meaningless videos and broadcasting them to his flock, I was creating meaningless memes saying how much I hated VINE. Not so much peas in a pod as brothers from another planet.
Here's the meat of his PROS list:
"Personally, I was too busy to give the the avalanche of new apps and marketed gadgets much of a try. But one app I was already using bubbled up as my favorite tool of festival; it got a good stress test during those five crazy days at SXSW.
Vine, which I’ve written briefly about before, proved itself to me as an excellent companion on the go, an app for posting quick, lightweight videos and sharing them instantly over social networks like Twitter and Facebook." DS 4-30-13
Here's his CONS list: "It’s low-resolution, impressionist video, like animated GIFs with sound. They provide a glimpse of something rather than a lingering stare. The videos automatically loop and the way Vine works — you press the screen to shoot, let go to pause recording and press again to shoot more — allows for easy stop-motion or time-lapse video." DS 4-30-13
And here's the refrain that I'm hearing so much of, in the PRO VINE camp. "I felt free to post videos whenever I wanted, without worrying about what I would do with the footage later or whether my phone had enough memory let to store lots of raw footage." DS 4-30-13
Again in the spirit of staying positive and leaving my bias leaning away from Mr. Savant, here is my review and issue with VINE.
1. It's so quick and easy to use, everyone can put up meaningless six second loops, with sound, to no good effect.
2. It's content so it must be good. NO. Not all content is created equal. As there are good writers and bad writers, photographers with a magical eye and lot's of people with cameras on their phones. There is no lack of crappy video content to view at any given nano-second on the net. Add move VINE loops to the mix, more trash in, more trash in. VINE IS NOT GOOD CONTENT.
3. I've never seen a VINE I liked. In fact one of the first PLUGINS written for Google+ was to KILL Animated Gifs on your social stream. And it wasn't that people were just in LOVE with the animated gif format (a variation of what VINE creates) it's because people HATED them. (Note: I have seen funny animated gifs. But at least someone had to try and create it. VINE makes the rapid and vapid production of meaningless video clips SO easy, that even OG can't contain himself. "I felt free to post videos whenever I wanted…" YES, that's not a good thing. "without worrying about what I would do with the footage later…" UM, because what you are creating in CRAPPY, CHOPPY, and USELESS for anything but VINE sharing.
4. It's like Twitter for Video. NO, it's not. At least a tweet has some thought going into the production of the tweet. A VINE is like visual barf. Wordless, shaky, mindless, loop of 6 second video. YUK.
5. How do you respond to a VINE? How is a VINE the start of a conversation? With another VINE? A VINE TO VINE debate? Or VINE to VINE love affair?
6. VINE is video monologues without thought or expressed intention.
7. When porn gets a handle on VINE, perhaps then we will see something innovative. (No offense, but porn has driven much of the innovation on the interactive web experience. Paypal, thanks porn. Flash video, porn. Not to say I watch porn. Not to say.)
So a tip of the hat to Twitter for trying something innovative. A wag of the finger to those tech writers and reviewers who jump on the video trash wagon and expounding the benefits of creating crappy animated-gif-like videos and broadcasting it to your entire social web.
Is there a NOVINE filter yet for Chrome?
Reference: The AAS Digital Savant Comes Out for VINE – 4-30-13
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