2 Responses to The Intertwined Cycle of SEO and SEARCH: A Quick Guide

  1. jmacofearth says:

    Yes, PPC is essential in eCommerce. However I can point to a number of huge online retailers who generate 4X more clicks with organic.

  2. Spook SEO says:

    I tend to agree with you that using PPC as our principal strategy is costly. But if we are selling something online and have a good visibility to our conversion metrics, then I guess, PPC will be the best aggressive strategy we may have.

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