18 Responses to First 4 Disciplines of Social Media: Google Analytics, Facebook, LinkedIn, Twitter

  1. jmacofearth says:

    Thanks Brian. Nice stats, but what were the conversion rates on your Facebook marketing efforts? #fcommerce #facebook #ecommerce

  2. Brian Carter says:

    Suggest you take a look at the advertising course at get.fanreach.net. Here are my typical CTR stats across many clients, campaigns, and niches:
    CTR varies quite a bit depending on the type of targeting. For more demographic targeting, it's between 0.03% and 0.16%. With interest targeting, I've had as high as 1.1% and those campaigns average around 0.2%. But I have one client that I've got avg at 0.43% (3500 fans, 1MM impressions). Across all my accounts it's about 0.12%.

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