All the new rage, this #hashtag stuff now on Facebook. But "tagging" has been around for a long time. We used to call it Social Bookmarking, and there were several big players. Today Delicious is one of the few remaining services, along with Google Bookmarks.
Tagging your own links provides one of the best ways I know of creating organized structures for disorganized content. Or putting a framework and recall system around all of your links. Long gone are the days where "bookmark this page" is enough. And while #hashtags are also, important for recall and discovery, your own private tagging system might be even more important, in the long run. And learning to use and research on delicious is part of my critical path to social media execution.
+++ this post has been refreshed from 2011, enjoy your Summer +++
If you don't use delicious.com perhaps now is the time to get started. Owned by Yahoo, delicious is the best way I know of to leave a bread crumb of your research for others to follow. It's also a killer crowd-sourced index of the web on any topic you can type it. Individuals have tagged and commented on these links on a subject that you are interested in. Hand-curated links. Good stuff comes to the top quickly on Delicious.
Here's why Delicious is so critical to your social media success.
- Refinding that crucial information is as important as discovering it the first time.
- Sharing your links with others is better than a single Tweet or LIKE of the information.
- Social bookmarking builds a crowd-sourced index on any topic you are interested in, it's like a curated index of the web
- Organizing your mind on the web will change your experience
- Sure you can always Google it again, but how much time did it take you to find that specific comment last time, tag it and forget it and it's always there when you need it, or when you need to share it.
I have screen-grabbed a few searches I did this morning on delicious. The first one is for "healthcare" and you can see the most popular terms on the left upper corner and the overall "bookmarked" volume on the right. You can see things have been spiking in 09 on this topic. Easy to imagine why.
The second term I delicious-ed. (As opposed to Googled.) Was "pharma."
In this example I have excluded my own delicious bookmarks. Notice the Google-placed adds on the right hand side. So Google is getting some love on this process too.
http://delicious.com (do a search on anything you are looking for)
A couple other interesting ways to explore content on delicious is to use their trending tabs. Here is the "Fresh Bookmarks" tab:
And the "popular bookmarks" tab:
And the "explore tags" tabs:
Start tagging your web experience with Delicious. Or perhaps you want to look at SPARKS on the new Google+. Either way you need to find and refind information on the web. Do it in a way that provides more social connections for all of us.
You can download the eBook here: The Disciplines of Social Media
The Disciplines of Social Media:
- The 10th Discipline of Social Media; Socializing Your Content Effectively
- The 9th Discipline of Social Media: Listening. Building Your Social Media Dashboard
- The 8th Discipline of Social Media; Tagging with Delicious, ReFinding Your Links
- The 7th Discipline of Social Media; KLOUT, the New Measure of Influence
- The 6th Discipline of Social Media: Slideshare Is Great for Marketing
- The 5th Discipline of Social Media; Story, Voice, and Connective Threads
- The First 4 Disciplines of Social Media: Google Analytics, Facebook, LinkedIn, Twitter