If you are in business you build Powerpoint presentations. (decks) And if you are looking for inspiration or some of the latest data to be gathered and broadcast you'd better get on over to SlideShare.net. Beyond providing you with some amazing information, Slideshare can provide you with more readers and a broader audience. Put your content out there beyond the page and see where that takes you.
Here is a weekly activity report from Slideshare about my presentations.
679 new views (of my 56 presentations) during that week in January. While I have not been able to show any direct correlation between Slideshare activity (off-site) and traffic to uber.la (on-site) I know there is authority that comes from having a solid library of your thought leadership presentations beyond the edges of your own blog. If I need inspiration or a quick number to support a presentation I'm making, Slideshare is my first stop. It's better than a broad Google search, because everyone is trying to distill the information into small, easy to understand, bullet points and charts.
Several years ago, a mentor once told me, "Thought leadership mostly about how you tell your story. You can give information to teach or brag." And like most good social media measuring sticks, you can't build a library of presentations over night. You have to work at it.
With Slideshare you get a bit of both. While the information is out there to teach, there is a bit of the humble bragging rights that comes from having a large follower count or a presentation with over 10,000 views.
Lead on, and share your leadership on Slideshare. I'll be looking for it.
+++ this post is a refresh of discipline #6, enjoy your summer +++
You can download the eBook here: The Disciplines of Social Media
A Good PPT Resource: The 8 Rules of PowerPoint in Marketing
More Disciplines of Social Media:
- The 10th Discipline of Social Media; Socializing Your Content Effectively
- The 9th Discipline of Social Media: Listening. Building Your Social Media Dashboard
- The 8th Discipline of Social Media; Tagging with Delicious, ReFinding Your Links
- The 7th Discipline of Social Media; KLOUT, the New Measure of Influence
- The 6th Discipline of Social Media: Slideshare Is Great for Marketing
- The 5th Discipline of Social Media; Story, Voice, and Connective Threads
- The First 4 Disciplines of Social Media: Google Analytics, Facebook, LinkedIn, Twitter
Most people don't really enjoy being mean; they do it because they can't help it. (from Graham's Hierarchy of Disagreement)