21 Responses to The 5th Discipline of Social Media; Story, Voice, and Connective Threads

  1. jmacofearth says:

    Thanks Allan. I couldn't agree more. We focus on B-2-B and B-2-C. But I like C-2-C. And I like your p-to-p. All this social is to get us to actually socialize.

  2. jmacofearth says:

    Thanks Allan. I couldn't agree more. We focus on B-2-B and B-2-C. But I like C-2-C. And I like your p-to-p. All this social is to get us to actually socialize.

  3. As you say, people are interested in people – the real problem with social media (in whatever sphere of use) is that they are no substitute for actual person-to-person contact. That's not to say that they're necessarily 'bad', and that p-to-p is 'good', just that they're very different. It's easy to be taken in by the thin veneer (and that's all it is, at the moment) of personalisation on top of the technology, and assume that it's good for the same things, when it isn't necessarily.
    Strikes me that a lot of the hype and nonsense floating around at the moment arises from the simple fact that a lot of this stuff hasn't been around long enough for us to figure out what it's really good for. The usual pattern when a new technology comes along is for initial uses to be as a tool to do something you've previously done another way…it can take a while before we figure out what this particular tool is uniquely suited to…especially if whatever that is might be something genuinely new.
    All the current hype about 'transmedia storytelling' at the moment being a good case in point – there's nothing substantively new here….reminds me of all the fuss about CD Roms when they first came out.

  4. As you say, people are interested in people – the real problem with social media (in whatever sphere of use) is that they are no substitute for actual person-to-person contact. That's not to say that they're necessarily 'bad', and that p-to-p is 'good', just that they're very different. It's easy to be taken in by the thin veneer (and that's all it is, at the moment) of personalisation on top of the technology, and assume that it's good for the same things, when it isn't necessarily.
    Strikes me that a lot of the hype and nonsense floating around at the moment arises from the simple fact that a lot of this stuff hasn't been around long enough for us to figure out what it's really good for. The usual pattern when a new technology comes along is for initial uses to be as a tool to do something you've previously done another way…it can take a while before we figure out what this particular tool is uniquely suited to…especially if whatever that is might be something genuinely new.
    All the current hype about 'transmedia storytelling' at the moment being a good case in point – there's nothing substantively new here….reminds me of all the fuss about CD Roms when they first came out.

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

 

NDA3O