Let's get real with the appalling numbers from Facebook.
On an account I started a long time ago, I have 2,126 likes, or followers. Now let's see how the organic (non-paid) reach looks for an account this size.
So for a hot topic, POLITICS, this Facebook group gets an average reach of 50 – 70 views on an account with over 2,000 followers. How's that math for ya?
3.5% reach. That sucks. Without paying for views, Facebook's organic reach is a non-starter. It's fun for play (as I'm not trying to make any money off this account) but you can see, if I wanted to REACH my 2,000 followers I'm going to have to boost a post.
And once in a while you'll have a break out hit, meaning it got shared by a few people with large followings. But other than that, you're Facebook reach is all about frequency and nailing the topic that your followers are interested in.
Your mileage may vary, but the days of 20% organic reach, of just a few years ago, are long gone. Today, building an audience on Facebook is more about building the group you can pay to reach when you have a post you want to boost.
A few posts on Empire-Building: