I can’t tell you anything about my role at Apple. I can’t even really tell you, here on social media, that I might or might not be employed by Jobs’ and Woz’s company. But, then, why would I be writing this?
I also can’t tell you anything from the training or … Let’s face it, I can’t talk about it anything 2019 Apple. But, I can talk about Apple and my experience from the Macintosh to the iPhone.
What I can talk about is my experience with Apple and Apple products, starting with the Macintosh computer launched in 1984 with the iconic and award-winning “Why 1984 won’t be like 1984” commercial. Directed by Ridley Scott, and created by advertising force Chiat/Day.
At the time this ad came out I was a student at The University of Texas at Austin. I didn’t see my first Mac until about 6-months later. At the time, I did have a computer, however… Here’s what my “portable” computer looked like.
When my friend, George, showed me MacPaint I was blown away. Sure it was black and white, and sure it was limited by 512k of ram, but the Mac was unlike any computer that had ever been unveiled. I rushed to my dad’s office and convinced him that he needed to computerize his office. He bought my Kaypro II and gave me the money to buy my first Macintosh, a Mac 512. Apple had just introduced the Mac Plus with 1 megabyte of memory. The sales guy said, “Oh, you don’t need a meg of memory. That’s really for power users.”
These machines were floppy-driven. A 20-megabyte hard drive was about $800 and was an external device.
“Hi, I’m Steve Jobs.” The 1983 keynote introducing the 1984 computer and the fight against IBM for the personal computer market.
The 80’s: Apple II has become the most popular computer…
“IBM wants it all and sets its sights on the only competitor for the personal computer?”
Even back then, you were either a believer or you were a PC guy. Steve Jobs is so pleased with himself. You can see and feel the power of his “reality distortion” field. We all began to drink the kool-aid. (Or the “Apple Juice” as we call it.)
So, while I cannot tell you much about Apple today, I can tell you that the spirit of this young Steve Jobs is still alive in well in the multi-generational, multi-national, omni-sexual staff that makes up Apple today, in 2019.
I felt it then. I still feel it now. So, while detractors are holding up their Android devices (“I’m not giving up my back button”) and Dell laptops (because of the price), and Spotify or Pandora music streaming services (because of the functionality), and Alexa (because Siri sucks)… While everyone is pointing at the most valuable company in the world and saying we are sheeple: The entire consumer electronics business channel (mobile phones, computers, tablets, music streaming, entertainment streaming) is scrambling to figure out what Mr. Jobs created long ago in a garage far far away.
The Apple Store works because people love Apple products and services. The Microsoft and Amazon storefronts do not work, because no one is crazy-passionate about Windows or Alexa. Why is the Apple Store packed during all open hours? Why do people come to the Apple store 30-minutes ahead of opening? Why, when a customer has is not coming for product launch and do not need their devices repaired, why even then, do they flock to the Apple Store?
I can’t tell you. That’s part of the special sauce that is Apple Retail and The Apple Experience. Again, I can’t tell you about it. But we could go to coffee sometime.
more historical posts about Apple from uber.la
- Has Apple Lost the Path of Technology Leadership?
- Drop It! Leaving Your Phone Behind
- End of the First Week with My Android Phone: Mostly Good
- Apple iPad – “This Changes Everything” – iPad SOLD OUT
- Apple Watchlandia – The Uber.la Guide to all things Apple Watch