The backlash against U2’s new album being freely available on your iPhone is amazing and asinine. It’s as if Apple just spammed your account with junk mail. Um… Hello. It was a marketing stunt, and it’s a free album. But don’t worry, it’s not taking up any space on your hard drive or smart phone, it’s in the cloud. You CAN download it if you want (if you can figure out how to do it.) but you don’t have to. You’d think they just planted a stink bomb in your living room from some of the tech reactions.

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Here are the first lines from the Washington Post, and the prevailing tone of these “oops you did what” naysayers.

On Tuesday afternoon, U2’s new album was just there, waiting for you. Like an Ikea catalogue. Or a jury summons. Or streptococcus. The latest inescapable unpleasantry for anyone who’s chosen to participate in our great digital society — more specifically, the 500 million human beings on this planet who use iTunes.

Excuse me, “The latest inescapable unpleasantry” this is hyperbole. And sure the Washington Post and others are trying to get some NEWS out of Apple’s stunning new iPhone announcements. And trying to deflect from the “meh” Apple Watch.

If you think delivering a completely new U2 album to your cloud storage system is spam, you’re either the wrong demographic or you’re trying to jump-on to the Apple announcement in some way to make your post or publication stand out.

Either way, the uproar over the Apple/U2 collaboration is more PR for the companies and papers. All publicity is good publicity right? Even I posted a puff piece on the watch and phone. And this too is another attmept for me to jump on the bandwagon. But hating on Apple and U2 is bunk. If you don’t want it, don’t download it. If you can figure out how to download it to your desktop with iTunes let me know. I was able to get it on my iPhone just fine.


Here’s the setting you must have checked to see the new U2 album in your iTunes software on your Mac or PC.

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There you go. Don’t want to see it, turn off the Cloud purchases.

@jmacofearth (also seen on Google+: jmacofearth)

reference:  U2, Apple and rock-and-roll as dystopian junk mail – Washington Post


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5 Responses to Apple and U2 – Nothing Is Free

  1. jmacofearth says:

    Yeah, Greg. I’m not getting the “cloud” icon in my iTunes. It worked on my iPhone just fine. Yes, Mac OSX.

  2. Greg says:

    To download it to desktop, I clicked on “Music”, then clicked the album name. To get the whole album, I clicked the cloud icon with the arrow NEXT TO EACH SONG, and each song was downloaded to my desktop. (This is the Mac OSX version of iTunes.)

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