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"Reduce, Reuse, Recycle, ReTweet!" — JMacofearth.

"If sustainability is the goal, then social media will be an enabling technology."

sxsw 09 - green presentation - click to download

The panel included myself and Jon Lebkowsky, Emily Gertz, and Rob Reed. And with permission I will put links to each participants presentations.

“Sustainability requires doing more with less, constantly learning how to get more out of every pound of material and watt of energy. The creation and communication of this knowledge occurs in social networks of relationships, empowered by social media. Join us for a discussion and exploration of how social media are being used to accelerate our transition to a global sustainable culture."

Emily Gertz got the best response when she asked, "Where are the LOL cats of sustainability?"

Hot Topic of the Discussion Greenwashing:
The practice of companies disingenuously spinning their products and policies as environmentally friendly, such as by presenting cost cuts as reductions in use of resources. Examples: FLEX Ready designation of Suburbans and Hummers, Clorox's Green Products are not in recyclable bottles, Margarine was better for you until they found out it was badder for you.

Some of the tweets during the sesson:

• #SMFS Gertz saving the convo here.
• We're not going to solve our problems by stopping progress. Innovation is key #smfs
• #SMFS The influencers are in this room, how can we take it outside these walls…..
• RT @misswinnie: this panel is terrible! your audience wants you to address the issues, #smfs [interesting point, but there are more views
• RT @smaclovin: #smfs political tools please, such a charged political issue how can we encourage Political action in a real way? [please]
• RT MaryAnneDavisCan we lose the harsh and focus on what's working, #smfs each and every day? Of course we can
• Sustainability needs to respect the environment, yet the business models that support it need to be sustainable too.
• greenwashing products is like margarine. everyone will think it is ok to use these products until they screw everything up.
• "You preach to the choir and the choir converts the congregation." #sxsw #smfs
• Really enjoying the differing opinions & ideas about sustainability #SMFS #sxsw09
• #smfs Real solutions, real projects, open standards
• @engagejoe is laying down some AWESOME ideas for social media-based climate change projects in the #sxsw #smfs session
• RT: smaclovin: peeps in for more convo meet outside room and smile big so we know who you are #smfs
• RT @aplyley Social media for sustainability panel pretty contentious. No surprise. Subject inspires lots of passionate opinions. #smfs
• @misswinnie #smfs Its up to us to clear the air of this … stay strong! *LV

The Links Mentioned in the session:

• AMEE – a platform for carbon+energy measurement+tracking+calculation
• Tweet-a-watt – open source hack of the kill-a-watt
• globalwarming.change.org
• Spot.us – Community Funded Reporting
• 350 Org – Global Day for Climate Change
• Kiva.org,
• amazee.com – Open Source Team collaboration environment
• LOHAS – Lifestyle of Health and Sustainability
• NYTimes: Utilities Turn Their Customers Green, With Envy
• SocialWebStrategies – Jon Lebkowski's company
• Emily Gertz's blog
• Max Gladwell – Rob Reed's blog
• ClearGreenTechnologies.com – JMac's green awareness startup

@jmacofearth
permalink: http://bit.ly/sxsw-smfs

Tags: barack obama, business models, catalyst, clear green, development models, emily gertz, enabling technology, energy conservation, energy crisis, energy monitoring, energy use, focus resources, green mesh, green tech, green technology, greenlight, grid, jmacofearth, kill-a-watt, open mesh, personal energy, rob reed, social change, social media, social mesh, social networks, social web, south by southwest, sustainability, sustainable culture, sxsw, sxsw 2009, sxsw interactive conference, sxswi, user interfaces, wireless energy monitoring