Is anybody else getting bored with Twitter News?
MEGO (my eyes glaze over) these days when I hear about phenomenal twitter growth, Oprah, Demi Moore's husband the bad actor, and Britney's ghostwriter tweeting strategy. But there is no denying the power of influence that Twitter is having worldwide.
"For statistical comparison the Twitters share of visits in the US and UK, as at 21/4/2009, have grown 570.03% and 621.3% respectively since 1/01/2009 improving its ranking position 324 spots in the US and 305 spots in the UK.
"It is interesting to note that Entertainment / Celebrity brands have embraced Twitter as a communication and connection tool, yet many consumer facing brands have yet to understand the opportunity and accept the challenge of direct interaction with consumers. Props to those businesses that are active and learning." *Hitwise.
Dell certainly had a handle on embracing the Tweetwagon. And by the sheer number of folks with "atDell" in their Twitter IDs the internal team continues to work the Tweet. But what does Twitter really mean to corporate strategy? Microblogging? How do we use Twitter in the Real World to build business, establish connections and enhance brands?
If you think of Twitter as another platform to broadcast from, you are missing the main point. GET REAL in REAL TIME.
@jmacofearth
permalink: http://bit.ly/twitter-influence
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