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Google's WAVE Logo

From Webmonkey's coverage of the Google I/O Conference today, 5-28-09:

SAN FRANCISCO — Google has set out to rewire the e-mail inbox with a new product called Wave.

Wave is a web-based application that marries multiple forms of communication and collaboration, including chat, mail and wikis, into a unified interface. Everything inside Wave happens in real time: You can even see a comment being made as the person is typing it, character-by-character.

Google Wave, which was demonstrated Thursday at the Google I/O developer conference taking place here, is now live as a private developer preview. Conference attendees can start playing with it now, and Google has its eye on a public beta launch within a few months.

It’s a peculiar model we haven’t seen before, sort of a “chat inside e-mail” approach that has the potential to profoundly alter the way we share information and collaborate with one another.

So I will ask again, what does Twitter have that Google would want or need to buy?

As we jump from platform to platform, iGoogle, NING, Twitter, G-Talk, G-Mail, IM, FriendFeed, phone-based IM or Twitter clients, voicemails on your cell phone or delivered via the web (Google Voice) what is becoming abundantly clear is PEOPLE DON'T CARE WHAT THE TECHNOLOGY IS. People just want to chat, hookup, network, commune.

Yes and they want to Spam as well. And that may be the app/platform killer. How well your app of choice can filter the crap that is spinning up in response to social media becoming mainstream. If Twitter continues down the fail whale lethargy of it's current strategy, there will be nothing left of their advantage as soon as Google gets their WAVE around us.

So thinking about Twitter for a moment, what is it that makes it so remarkable?

1. Real Time. (Provided Auto-Tweet or Tweet-bot apps aren't used. And they ARE BEING USED.)
2. Real People. (Not so much any more. Everybody, every brand, every scam has a twitter ID and a strategy to win your heart.)
3. Being real. (How idealistic I am. A follow from me does not mean I trust you. I handle that in Tweetdeck.)

So if we take those elements and wrap another "platform" around them, Tweetdeck being a good example, what is left of Twitter, the company? At the basic level of engagement 90% of Twitter's server load is processing API calls. It's as if the idea has gotten away from them. They are keeping their servers up only to relay the information regarding our tweets from one API to another.

So, if Twitter the site, the company, the app, went away do you think Google would be able and willing to put up a server solution to handle the growing traffic demands? And if you agree that they can, then why wouldn't they go ahead and do it? WAVE may be the first step in putting the Tweet back into the data stream as just a series of addresses and short messages to be relayed from one server to another.

What's known is, WE DON'T CARE WHAT TECHNOLOGY IT'S RUNNING ON. [Okay, perhaps I would put up a fuss if everthing tweet related became an Azure ping, but barring Microsoft trying to own the Twitterverse, I am not too worried about Google. Maybe I should be.]

So here comes WAVE. An application that "marries multiple forms of communication and collaboration, including chat, mail and wikis, into a unified interface" Do you think WAVE will handle Tweets? And why would they leave that key form of communication out of the discussion, at least at this point?

I can assure you Google is merely waiting until the uber fail of Twitter. The revolution will not be televised. Twitter will not be bought. Probably Facebook will not be bought, because after you strip off the positioning of WAVE, you can see Facebook-like connectivity being at the heart of the system.

I'm guessing EV and Biz are at the Google conference sitting in great confidence listening to the new unfolding Google-Verse. And perhaps they have a trick up their sleeve that we have not anticipated. Perhaps.

But I bet it will run on Chrome better than anything else. *smirk*

@jmacofearth
permalink: http://bit.ly/WAVE-Twitter

WebMonkey: Google Waves Goodbye to E-Mail, Welcomes Real-Time Communication

Mashable does the WAVE GUIDE

Mashable shared TWave – Twitter + Wave:
Today, the Google () team showed off a few extensions for their new communication platform. One of the most interesting ones, though, was Twave, a Twitter () extension for Google Wave. The integration makes sense: Google Wave and Twitter are both forms of real-time communication, so why not bring them together? The result, though, speaks to the potential applications of Google’s newest product.

Tags: chrome, chrome love, facebook, fail whale, friendfeed, google, google I/O conference, google WAVE, google-verse, twitter, twitter fail, uber fail of Twitter, WAVE