Quantcast


Jan 03 2010

Twitter Killed, Long Live the Statusphere: Why the 10% Solution will Fail

dead tweet Twitter Killed, Long Live the Statusphere: Why the 10% Solution will FailI have not been kind in my assessment of Twitter the Company. While I love "tweets:" the concept of short open/public IM updates, I have no love of twitter.com or the fail whale cycling. For all the trumpting of Twitter's value, and how they turned down uber-billions from Facebook, I don't think Twitter the Company is a winning investment. Here's why:

  • No one company can OWN a format, or messaging protocol.
  • Only 10% of Twitter's server load is a result of people actually using Twitter's site.
  • There is nothing unique about a 140c text message.
  • Twitter has not figured out how to make ANY MONEY. (Exhibit a: Executweets; b: "Verified"; c. ad revenue model)
  • Twitter does not have any control over tweeting. (Exhibit: a. Twitter's new ReTweet funtionality vs RT; b. managing followers and friends via a 20-user-per-page interface; c. fail whale sightings continue)
  • Google has very few fail whales with G-mail. (Imagine if g-mail had a 5% "unable to connect" reputation.)
  • If you could export and import your TWEET-centric addresses into a more stable system, that worked exactly the same but more reliably, would you?
  • Is the brand of Twitter positive or negative?
  • Is anyone making money by Tweeting? (besides DellFactoryOutlet and Chris Brogan)

So let's start with the  term "microblogging." Rather than blogging, and actually rather than TWITTER.COM (as a company) the concept of sending out 140 character messages to your friends, colleagues and families is not new. Yes Twitter put some of the process into a nice package, gave the "update" a public brand and identity with the likes of Oprah and Aston and Robert Scoble. But the idea that Twitter will OWN the "update" infrastructure is one that will be dismantled this year. (2010)

What we know of as Twitter, and fondly referred to as the Twittersphere, will become something more clearly described as the STATUSPHERE. While Google WAVE didn't exactly rock the world, the shots have been fired over Twitter's bow. Without a clear revenue model, what will keep us going back to Twitter.com for anything?

There are apps and websites that do Twitter much better than Twitter. And a lot of the "improvements" the Twitter execs and designers try to make are rejected by the users. Just as Google can't OWN email, Twitter.com and Twitter the Company will not OWN the Statusphere. They will own Twitter.com and a proud trophy in the history books of social media in the late 2000s. And maybe folks will still continue to use Twitter the Company's services in 2011, but my guess is there will be better funded, better designed and better monetized "status" applications.

Perhaps the WAVE v2!

@jmacofearth
permalink: http://bit.ly/dead-twitter

Poking at Twitter from the beginning:


click on any of the shiny objects below for a prize
  • Twitter
  • LinkedIn
  • Facebook
  • del.icio.us
  • StumbleUpon
  • Google Bookmarks
  • Digg
  • BarraPunto
  • Technorati
  • Yahoo! Buzz
  • Tumblr
  • Diigo
  • Netvibes
  • Posterous

Tags: , , , , , , , , , , , , ,

View Comments to “Twitter Killed, Long Live the Statusphere: Why the 10% Solution will Fail”

  1. Tweets that mention Twitter Killed, Long Live the Statusphere: Why the 10% Solution will Fail | uber.la -- Topsy.com says:

    [...] This post was mentioned on Twitter by John McElhenney 2.1, Brendan McManus. Brendan McManus said: Twitter Killed, Long Live the Statusphere: Why the 10% Solution will Fail http://bit.ly/5dPX5j #news #socialmedia [...]

Leave a Reply

blog comments powered by Disqus


social media innovation group

future posts

A Collaborative Space: WebEx, Go-To-Meeting, Skype, Basecamp (Teaming/Meeting Tools)
Twitter Problem: How do you find enough interesting people to follow? Then how do you keep up with them?
The Agile Mind: Construction, Evolution, Care, and Feeding Instructions for Mental Flexibility

Add to Technorati Favorites

Blogged Blog Directory

Austin Interactive Marketing Association

jmacofearth's socialmedia dashboard via AllTop

99, near perfect hubspot ranking