Posting to the Social Media for Business is CRAP (discussion thread has been deleted) discussion group, I thought I would capture the discussion a bit higher up the communication chain here and see if there is some dicsussion that could happen here.
From my post this morning on the eMarketing Network Association Group on LinkedIN. I think the CRAP answer has been driven to the ground. If you still think it's CRAP you must not be paying attention, or you are living on a different planet. Perhaps winding down this group is a good idea. (with 2,590 posts across 133 pages, this maybe the most active discussion on LinkedIN.)
We could start a new on on the eMarketing Association Group called Social Media Proves Successful as ROI for Business… Maybe not as inflammatory… Just an idea. I'd leave that idea to someone else for now.
What we have here is momentum. People see this thread repeatedly with all the commenters, and then they respond. Either with a I AGREE or I DISAGREE or THE JURY IS STILL OUT IN MY OPINION.
All of those are good responses. They beg for engagement. And many here are engaging at a high level. A few have gotten stuck on sales and attacks, but they are clearly the majority.
So maybe we ask that this discussion be left open to continue the dialogue. Dialogue as in conversations going both ways.
@jamcofearth
permalink: http://bit.ly/linkedin-hot
http://bit.ly/socialmedia-is-not-hate (suffer not the trolls!)
Here is a story that stoked my response to the original author's attacks at me and claim that he is going to shut the group down in the next few days.
Claire Burdett shared this great story:
Facebook, Twitter, & Wikis Really Do Impact the Bottom Line
Excerpt: The "ENGAGEMENTdb study" shows that companies who measured as having "the greatest breadth and depth of social media engagement" grew revenues by 18% over the last year, while the companies that were the least engaged dropped 6% on average.
Charlene Li: "This is the first study of this depth on the top global brands and we think the results provide a good guide for corporations and brand marketers in every industry," says Charlene Li, Founder, Altimeter Group. "The success stories we have uncovered provide a blueprint for companies making decisions about how to best apply their marketing and consumer relations resources."
from WebProNews
http://bit.ly/sm-bottomline
January 21st, 2010 at 9:25 am
[...] This post was mentioned on Twitter by John McElhenney 010, IRENE MALIN. IRENE MALIN said: Social Media Proves Successful as ROI for Business, LinkedIN Group Flames On: http://uber.la/archives/6929 [...]
January 23rd, 2010 at 4:34 pm
[...] Media and SEO are Gone Nice Shot – How long's it been since you've seen the Matrix? Social Media Proves Successful as ROI for Business, LinkedIN Group Flames On Challenge ROI, Challenge the Model, but Social Media Means Real Business Social Media Being [...]
February 3rd, 2010 at 4:56 pm
It's getting easier to track the results and ROI of social media. It's still in the realm of gut feeling though. You know it when it works.
February 3rd, 2010 at 10:56 pm
It's getting easier to track the results and ROI of social media. It's still in the realm of gut feeling though. You know it when it works.