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Mar 09 2010

What Is Your "Always On" Technology? How Should I Reach You Right NOW?"

Pop Quiz: I need to reach you in the next 15 minutes about an opportunity, what would you suggest I use?

Facebook? Twitter? IM? Phone call? TXT your phone?

I've got some friends who don't answer their phones but will respond to TXT messages within minutes. There are folks who love DM in Twitter, or Messaging in FB. And then there's IM (Yahoo, AIM, MSN, GTalk) and Skype and G-mail and now BUZZ. Oh and get this, I have some friends who love Skype, but for CHAT. So let's count them up.

  1. Phonecall direct (leave no voicemail)
  2. Phonecall indirect (VM left)
  3. Email
  4. IM – Yahoo
  5. IM – MSN
  6. IM – AIM
  7. IM – iChat or Jabber
  8. IM – Skype
  9. IM – Facebook chat
  10. Facebook Messaging
  11. Twitter (@ message)
  12. Twitter (DM message)
  13. Skype Video
  14. TXT to phone
  15. Google Buzz (not in my tool kit at the moment)

Did I miss any? And one other problem is even using some of the universal IM clients like Adium or GAIM, sometimes the special features of Yahoo Messenger for example, don't work within the alternative clients. So I've got one friend who likes to chat using Yahoo Messenger. I can respond via Adium (my favorite IM client) initially, but I have to open YM directly to access the other 50% of the data this friend is sending.

So I can't predict what works for everyone. Well, in fact, WE can't predict what works for *anyone.*

So my approach is to listen. Respond in like-kind to those who use alterna-connections. I tweet, and I update my FB status daily. But I rarely open IM unless someone I need to talk to is an IMer. (it's open right now and I'm chatting to one of my IMer friends.)

So I will give you the answer for me, in order of preference. That's the only system I understand, or pretend to understand.

  1. Text me
  2. Email me
  3. Call me
  4. DM me on Twitter
  5. Message me on Facebook.

If you need me to pay attention to something. Or you need to transmit more that a brief status update:

Call me, talk to me, tell me what you want.

Email me if it's not urgent but has a lot of information or action items you want my response on. Oh, and if it's business use my business email. If it's personal it's likely to get buried in my business email deluge. BUT (I know this is complicated, so bear with me…) if it's urgent and personal, do these three things. TXT me. Call me. Email me. If it's urgent, continue to escallate until you reach me.

Oh and finally, to be efficient, put the ASK right up front. Imagine that even in email you've only got 140 characters to tell me what you are asking me for. It helps. Even if there's paragraphs of data behind the ask, just get to the ask right away. And if you are looking for and ACTION or RESPONSE put that in the subject line. (Subject: ACTION REQUESTED: Please review this document and reply in 24 hours.) And if possible, give the person a deadline. If they miss the message, and miss the deadline for some reason, you can then proceed.

That way, when the tumble of emails continues to scroll past me in Outlook, I can see there's an Action request. (Hint: Using URGENT message statuses never works. On mobile email systems it may or may not even show up depending on the software and settings.) So use the Subject line of every email to state *exactly* what you want.

I'm happy to respond. I want to talk to you. I do, it's my nature.

@jmacofearth
permalink: http://bit.ly/right-now

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Feb 01 2010

InBox ZERO is MINE! Today is Feburary 1st, and I am an InBox ZERO Hero!

Category: executive learnings, how do i?, speed the webjmacofearth @ 10:48 pm

Screen shot 2010 02 01 at 6.08.52 PM InBox ZERO is MINE! Today is Feburary 1st, and I am an InBox ZERO Hero!

I know it's early in the month, but hey, every little bit helps. What power comes with seeing your inbox at ZERO?

Don't take my word for it, hear what the fellas at 43folders have to say about it. Here is the Inbox ZERO series of posts from Merlin Mann that started it all March 13, 2006.

To streamline GTD into an email process, you must become an email ninja. Respond without hesitation. Do what you know is right. Be direct, be specific and be brief. Most of all, if you have a REQUEST, highlight it and make it clear when and what you are asking for.

Next plan, do all of your communications in 140 characters. If you can do short stories, project management and hyper-specific tweets, you can do the same with email.  Ninja trick #2, try and do it all from your mobile phone to avoid Outlook all together. This might be easier on a BlackBerry or a phone with a real keyboard, but hey… If you don't open Outlook you won't have to hassle through all it's problems. And you will be very succinct I can tell you.

@jmacofearth
permalink: http://bit.ly/zero-my-hero

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Jan 31 2010

The Tennis as Life Metaphor: What Are You Made Of?

My tennis constellation:

  • Agassi = heart on his sleeve
  • Sampras = masterful machine
  • Connors = jerk, strong, hard working
  • McEnroe = tennis ninja

Tennis in the 90's. What I remember.

Reading Agassi's OPEN, I have gained a larger respect for Andre. If that's possible! What I have in my heart now, on the court is a bit of Andre. When I used to complain at my own over aggressiveness I would say, "You don't need to be Andre."

Today my mantra is, "It's okay Andre, settle, recover, relax and play the ball."

+++

Today's rivalries.

  • Roddick = streaky, hot, self-destructive
  • Nadal = passionate fiery, injured
  • Federrer = sweat-free machine

(A funny: the Australian Open was played at 3AM last night. And I can't Google Federrer's name to check spelling, because I don't want to know who won! The match is rebroadcast at 1PM CST.)

I am clear which of these I am more like.

@jmacofearth
permalink: http://bit.ly/tennis-for-life

"That's what I aspire to."

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Jan 30 2010

I'm Tired, Impatient, and AVID: My desire sometimes gets the best of me

Category: about me, executive learnings, social media, trust & reputationjmacofearth @ 5:11 pm

Today I find myself tired and impatient at the same time. Usually the two don't go together. But sometimes the frustrations and work get the best of me and I am worn out and looking for a healing nap. Ug!

metaphoric art, bull in a china shopSo why do I even bring this up, why don't I just take a nap and get on with it. Am I whining? (Self-reflection: perhaps.)

What I think is tiring me these days is running up against the people who are pretending to know. Now, I'm no expert, and I don't put "expert" on any of my profiles, resumes or self-marketing materials, but I would be okay if *you* wanted to. (grin – or swami, that's cool too!)

The word that pops into my mind when I try and put a adjective around my current state of affairs is this: AVID. I think we're all familiar with "avid reader" and maybe the creatives in the house are familiar with AVID the video editing system, but I'm thinking of the word itself.
Pronunciation: \ˈa-vəd\
Function: adjective
Etymology: French or Latin; French avide, from Latin avidus, from avēre to desire, crave; akin to Welsh ewyllys desire, Old Irish con-oí he protects
Date: 1769

1 : desirous to the point of greed : urgently eager : greedy <avid for publicity>
2 : characterized by enthusiasm and vigorous pursuit <avid readers>

synonyms see eager
Dang! Without knowing it I pretty much nailed myself on that one. URGENTLY EAGER strikes a chord. I rub people the wrong way when I'm in this state. I'm eager, I'm cocky, I'm aggressive and most of all I am determined to win. The part that is harder for me to convey is: I am eager for YOU to win too. I want US to win.

So my desire sometimes gets the best of me. I am not apologizing for that. People who know me, know that if I am a bull in a china closet at least I KNOW I'M A BULL IN A CHINA CLOSET.

My mentor at Dell told me once, "The bull is fine in the china closet as long as he is aware of his surroundings. It is when he forgets where he is, or does not pay attention to the audience, that things can get messy. But the aware bull does not need to apologize for being strong and passionate. But it is better to be aware, listen, and not require apologies later."

But sometimes, as we all know, the bull is required in our lives. Bull-headed can be a bad quality if the bull is headed towards a misguided goal. However, bull-headed in terms of determination and continuous energy for success is a good thing. Another word I really like is tenacity.

I think of my Boston Terrier who will clamp down on a stick so hard that you can swing her around off the ground until your arms get tired. She does not tire. She will always go for the next thrown ball. She is not aware of the foam on her jowels as she brings the ball back for the 20th throw. All she knows is, LET'S DO THIS. Her eager intensity is about US. She is focused on my success as well as her own. Without ME she no longer gets to chase the ball. And her eyes betray her love for the chase. She will wait with shaking legs until I kick, throw or drop the ball.

So I will pause now. I will sit and examine my priorities rather than rush forward into battle.

I will maintain my avid attention. But I will give myself a moment to be quiet. No too long, less I grow lazy or timid. But I do need a rest. Most of all I want to remember that I want US to win. Just like my dog. I am eager, ready and willing.

So I can go win the tennis tournament tomorrow WITH my partner Stefan. I cannot play tennis alone. Even in singles another person is required. But also in tennis only one team, or one person, walks off court the winner. There is no consolation prize. In some ways its an epic duel, locked in a match of wills, strength, stamina and passion. Someone has to lose.

Win or lose I do my best to keep improving. As a James Blake says repeatedly in Breaking Back, "Getting Better" is the goal. Getting better is the journey. Both in tennis as in life as in relationships and parenting. I am fine with not getting it right, and I am fine with getting beat. What I don't like is unsportsmanlike conduct in the course of battle. And online I take offense at snipers, trolls and jerks. Forgive me, I try and return to awareness when I get angry. And sometimes it takes longer than I would like. But I am doing my best.

And as always I am continuously arriving at patience. Over and over again.

@jmacofearth
permalink: http://bit.ly/bull-headed

The tennis metaphor returns: optimism, aggression, positive thoughts. From the One Minute Lesson during the Austrialian Open.

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Jan 25 2010

SEO and Search in a Social Media World: My Top 16 SEO Thoughts

google - china - warring about search, email and China(Is search dead now that social media is king? I don't think they can live apart, but together they make a synergistic knockout punch.)

Here is my ten minute presentation on SEO, Search and Social Media.

Google PPC/Adwords
1. Use adwords dollars to understand your market and what terms have power
2. Adwords can inform your SEO work in a matter of days, rather than weeks

SEO
1. Content is king, but if you dilute the content to become search bait, keywords don't read all that well.
2. Create good content that people will forward.
3. A forward/share/digg all serve to up your backlinks or linklove in the eyes of Google search
4. Do your homework about SEO structures. (Did you know META is almost worthless? Google ignores 90% of META descriptions anyway. They do use META: "title" and META: summary. But your keywords in META only make it easier for your competition to scoop your SEO work.
5. Read your competitors code. If they use META KEYWORDS the are showing you their word matrix. Compare notes. Find the best 20 terms.
6. Make your content easy to index, easy to find, and refresh your pages requently.
7. Produce a lot of good content.
8. Aggregate the heck out of your content, make sure you are sharing it with as wide an audience as possible. (Note: if your content is SEO bait, your forwards, retweets and favorites will be low.)
9. Give away the secrets. If you provide insights and value to your readers they will read your content. They will forward and link to the good stuff. (Nobody forward boring content, unless they are paid to.)
10. Be social. Keep your comments open. When someone else comments, respond. Join other communities and join the conversation.
11. Don't push your content down the wrong channels. Or better yet don't push your content at all.
12. Make your site and content juicy for spiders.
13. Keep it clean and simple. Too many keywords, content that is written solely for the purpose of generating traffic is very unlikely to go viral.
14. Go viral. If what you have written is good, controversial, over the top, informative, really good, or funny, you have a chance of getting noticed. If it's boring, or marketing-speak, you don't. Simple as that.
15. If you're so smart, share your toolkit with the rest of us. We are all in this together. Everyone is trying to do it better, faster, cheaper. But we have to focus on the BETTER first and foremost. If you define a better way to do something share it. If you have a GTD secret that is kicking ass, share it. If you know something we don't share it.
16. Good content wants to be free. And by setting it free you enable the traffic and links to build without your efforts.

If you put your content behind a firewall, or plan to charge for it, be ready to a serious drop in traffic. Maybe you can make up for that by charging and entrance fee… But maybe not.  I'm putting up a New York Times case study shortly where we can benchmark their performance as they go to a PPV 3.0 model again. PPV 3.0 (Pay-per-view 3.0 = social media, search and seo, how can we make social media PAY!?

@jmacofearth
permalink: http://bit.ly/seo-tip

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