Let's get something straight right off the bat, I have no idea why Dell, with their legendary support problems, is entering the phone market at all. As we used to say at Dell, "It's way above my pay grade."
Why Dell is releasing a phone with an outdated version of Android defies the principles of technology and consumer marketing. And the head of Dell's consumer division should know better, he's one of the masterminds behind the Motorola Razr. So much for that.
Even our local paper, Dell is based in Round Rock, a suburb of Austin, is scratching their heads about Dell's lack of pomp and circumstance around the release of the Aero. They're calling their Android 1.5 (1.6 is shipping from Google) a "superset" of features and "highly customized." Yeah, get back to us on how that's going over. But can the in-need-of-an-upgrade OS be the reason Dell is being so low key about the Aero?
It seems the phone has some nice features. It's pretty sleek looking. It's coming at ya from ATT (who have a few other Android phones in the mix) or un-locked for $200. ($100 with ATT contract.) A sharp 3.5-inch 640 x 360 display. But even Engadget could only find a paragraph of worthy commentary. They pretty much refer you back to Dell's press release. And on a quick trip to Dell.com I can't even find the Aero mentioned. I'm sure it's in here somewhere, but where to look?
That's the Streak in the background there. And see, I think above you will see part of the problem. "Mobile Phones & Devices" is the header for the Aero and "other stuff." They couldn't put PHONE. (grin) Well, let's see what's on that Mobile Phones & Devices page.
You see, above Dell is starting to look a bit like Best Buy. Anything and everything can be ordered off the Dell.com website. Even what looks to be a Blackberry phone. Would you buy your Blackberry and Carrier plan from DELL? I don't get it. In trying to be a one-stop-shop for EVERYTHING, Dell is getting better at very little. They even had to add in Netbooks and Laptops on this page to fill out the form. But there's a page for those "devices."
Well, I say Welcome Aero and Welcome Dell to the wonderful world of mobile phones. I hope your margin on the phone is a lot. Cause you are going to bleed deeply if you have to support it at $100 and $300 respectively.
@jmacofearth
permalink: http://bit.ly/Dell_Aero
Engadget Micro-Review of the Dell Aero (phone)
From Dell's Press Release yesterday: "Dell Creates Freedom, Style and Performance to Explore Life's Biggest Moments on New 3.5-Inch Android Smartphone"









