Quantcast


Aug 26 2010

What's Wrong With Facebook? Can 500 Million Users and 60 Thousand Servers Be Wrong?

Something is wrong with Facebook.

Here's the screen I see more and more often these days, just switching between my own FB pages.

Server Problems at Facebook?

It's the equivalent of the "please wait" screen we've all grown so tired of when dealing with Flash and Flash-driven websites. But Facebook is not Flash driven, is it?

Still the amount of time Facebook now averages to load a page is getting painfully long. I used to think the game I played on FB, Knighthood was slow. But it might have been FB.

Here's the problem, in a nutshell.

60,000 servers to power Facebook

When your user base grows at exponential rates, so does your demand for server power, storage and bandwidth. And somewhere along the way, FB is getting punked. Datacenterknowledge.com released the above chart from a FB executive presentation and used previous server counts to estimate FB's server count to be upwards of 60,000. And that was way back on June 28th. They can't build their Oregon data center fast enough.

But as the services and add-ons to Facebook (apps, games, plugins) get more and more power hungry, the servers are having to work harder to deliver a single page, even if that page does not use any fancy tricks. So now Facebook is becoming frustratingly slow. And it's not just me that's noticing. A Google search of "facebook performance problems" reveals quite a bit of data suggesting the growth issues are not new. But when the numbers of users become surreal (500 million) you can't just throw more servers and hard drives at the problem.

I'm sure Facebook's IT and Engineer departments are working round the clock on the issues, but with the staggering load and increased service demands (Places, Farmville, Search) it is unlikely that the problems are going to be fixed soon. What they could do, however, is stagger the pages, so that the above "blank page" does not happen. Cause when nothing is happening it's quite clear that nothing is happening. Before long they're gonna have "Please Wait" notices going up. When that happens look for the hip crowd to start looking for a new social platform.

Hopefully it won't come to that.

@jmacofearth
permalink: http://bit.ly/FB_performance

Note: Facebook has opened a high-growth office in Austin, Texas. And I'm in the running to work there. So I may be shooting at my own feet here, but I'm determined to make FB better from the inside OR the outside.

Tags: , , , , , , , , , ,




Aug 09 2010

Are You Bored With Twitter Yet? What Excites You These Days?

picture 691 Are You Bored With Twitter Yet? What Excites You These Days?Social Media is dead. Social Media is hype. Twitter is dead. Heck we shouldn't ever capitalize it. Social media sucks.

So what about social media is exciting these days? Have you gotten *any* useful tips from your Twitter feeds? Are you following Brogan and Armano and trying to understand how *they* are geniuses and how *they* make money doing it?

I spent about three weeks without any tweets. I never even wanted to open my Tweetdeck social control panel. I didn't even WANT to. Amazing? Well, let's look at what social media brings us.

Did I crack open *any* new business due to my unique or prolific blog/social/tweetersphere? Maybe. Did I influence any followers to take action? Well, they click when I tweet about something interesting. But did they *do* anything that made me money or my clients money? Doubtful.

So why do I (we) do it? Besides the "high" of connecting with people, is there a purpose behind our social moras. If we are living a purpose-driven life, do we have time to Tweet about it, or should we just get on with it?

I know at this point your eyes are glazing over and your ready for my witty punch line or retraction. It's not coming. I can't see any reason for a small business today to put a lot of time into Twitter or Facebook or blogging. And by small, I'm thinking less than 10 million in annual rev.

So what's a social media strategist to do?

Well, the first step is to define what you want to achieve. And then plot a "strategy" to get there. Facebook/Wordpress/Twitter is not a get rich quick scheme. And probably that's the part that turns most people off in the first place. There is SO MUCH SCAM in social, it's like a gold rush. But it's not hard to spot the jokers. And in a month or so their Twitter accounts will fizzle out, cause there simply is no shortcut to good content and good business.

The process is slow. It may be free to join, but it's not free to engage.

What do you put your time into when you spend time doing social media? Has it paid you back yet?

@jmacofearth (Won't you follow me now that I've told you it's not worth it?_
permalink: http://bit.ly/bored_Twitter

Tags: , , , , , , , ,


Next Page »


social media innovation group

future posts

A Collaborative Space: WebEx, Go-To-Meeting, Skype, Basecamp (Teaming/Meeting Tools)
Twitter Problem: How do you find enough interesting people to follow? Then how do you keep up with them?
The Agile Mind: Construction, Evolution, Care, and Feeding Instructions for Mental Flexibility

Add to Technorati Favorites

Blogged Blog Directory

Austin Interactive Marketing Association

jmacofearth's socialmedia dashboard via AllTop

99, near perfect hubspot ranking