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Mar 31 2009

Getting Real with Delicious – Del.icio.us Gets Global Wings and Link Love

Delicious [used to be del.icio.us before Yahoo bought them and paid for the real domain] is a powerful social bookmarking tool that's great for organizing your bookmarks and making them available online from any computer. But its functionality goes well beyond what you would normally call bookmarking; Delicious can provide an unequaled collaborative research tool for business, and as a social networking tool, the service uses tagging to make it easy to find bookmarks that others have saved.

The following is advanced guide to getting the most out of Delicious. Please contribute to the discussion by adding your own tips to the comments.

From the Delicious home page you use the search window to find other pages that users have tagged. And the results are ranked by number of times the page has been tagged.

So on a term like "facebook virus" Delicious returns 336 results.

facebook virus on delicious

However unlike Google, these results are handpicked pages from other Delicious users. The top listing was tagged by 51 other users. And from that one result you have a lot of options beyond clicking the link. Clicking on the 51 returns a list of all of the people who tagged that page. Clicking on any of the tags in the listing repeats the search on Delicious for that tag. And there is a "save" option to add the page to your bookmarks. And finally, the user name of the first person to tag the page is also clickable to view that person's main page.

Google search on the other hand returns 10,100,000 results. While the top results might be useful, the sheer number of results and the known gaming and SEO techniques used to drive listings to the top of the search pages might not necessarily give you the most useful results. If you think of Delicious as a filtered search result, 336 actual listings were tagged by actual people with the tag "facebook virus." It's like a hand-human selected search engine. And often the information on the delicious pages are more useful.

google on "facebook virus" search

google on "facebook virus" search

Notice ReadWriteWeb is the #1 listing on Delicious. You can bet that RWW has a well-researched deep discussion of the topic as opposed to PCWorld or CNET [no offense guys] that are covering the topic as a media event not as a real-world issue requiring solutions. The Google top results are written by journalists who are hoping to attract your eyeballs and sell you some anti-virus software, as opposed to working-solutions-writers for RWW who are hoping to attract your eyeballs and sell you some anti-virus software. The difference is that on Delicious your peers thought the RWW article was worth bookmarking. On Google, some SEO folks and some media conglomerate folks decided to jockey their "Facebook Virus" story up to attract your attention.

In the simplest terms, you can use Delicious any time you would use your browser to bookmark a site. Delicious provides buttons for Firefox and Internet Explorer that allow you to access the bookmarking info page remaining on the site you are interested in. Clicking on the "tag" button pops up a window over the open page and allows you to add a Title (pre-filled with the page title information), a description and any tags that make sense to you. There is also a check box "Do Not Share" that allows you to keep any of your bookmarks private. Clicking on the TAG button brings up the following screen.

delicious bookmark popover

delicious bookmark popover

You can see there are also Recommended Tags (tags that you have used previously), Network Tags (a simple way to share the link with others in your network) and Popular Tags (tags that others on Delicious have used on this page).

So in simple terms I can bookmark a site using Delicious in the same ways I would use the browser to bookmark the page. But there are a lot of other things I can do now that I've added a piece of content to my Delicious site.

  1. Bookmark and share the link and your description and tags with others. [You can even set Delicious to post your links to Twitter or Friendfeed.
  2. Find everyone else on Delicious who has bookmarked the same page.
  3. Send your bookmark to a network of other "trusted" Delicious friends. [I can send a technical link to my dev friends and not to my entire Delicious network.]
  4. Make a tag for a specific brand or product I am interested in and see what everyone else is bookmarking with that same tag.
  5. Create an RSS feed of my links and tags to be read by others or used by me in a different program, like FriendFeed.

So having used Delicious since SXSWi 06 I have developed a large number of links. [949 953 1046 as of this article.]

my delicious page header

my delicious page header

And it is hard to even imaging what that number of links might look like if I pulled down my bookmarks menu in FireFox. I don't know but something tells me it might choke.

But with Delicious I have a bunch of ways to access, sort and retrieve my collection of links. [I sometimes refer to my Delicious site as "my brain on the internet" because if it's of major importance to me I will either blog about it or add it to my Delicious page and come back to it later.]

  1. I can view my links as various tag clouds. [Tag clouds were just gaining popularity when Delicious was launched. Here is a post I recently wrote explaining Cloud Navigation as opposed to Cloud Computing]
  2. I can "bundle" or create groups of links using their tags.

An example: I might have an educational website that I am interested in for both my kids to learn from but also from a programming or interface aspect. Using tags and bundles Delicious allows me to create a flexible and dynamic taxonomy of my links as I'm going along. So I collect "links" as I roam the web and easily add tags like "UI" and "education" and "math" to the pages so I can find them later. And then with bundles I can add the example page to both my "developer" bundle and my "kids" bundle.

tag cloud examples from delicious

A lot of the value of Delicious to me is using it as a capture and retrieval system. And I occasionally go into my account and clean up old tags, outdated pages and reorganize bundles and tags. And when I am done, I have a dynamic database of "my hand-selected information" that I can use myself or share with others.

And finally, Delicious as a whole is an amazingly powerful search engine for any topic that you are interested in. So rather than worry about "your" bookmarks, you can jump on Delicious and type in random tags like: "iPod, software, reset, troubleshooting" and Delicious will bring back results that actual humans spent time cataloging and creating. So the usefulness of the results are often much more accurate than a Google search, for example. And the search results are ranked by how many times a certain page was actually hand bookmarked by others using Delicious.

twitter vs facebook search on delicious

And that is the power of Delicious for crowd sourcing, dynamic information gathering and retrieval, and leaving a trail of bookmarks behind you as you travel the web in search of what's next. And the search engine within Delicious might have a good handle on "what's next too!

@jmacofearth
permalink: http://bit.ly/real-delicious

Additional Information:
Getting Real is about getting your work done, having fun and doing it with as little extraneous effort as possible. A tip of the hat to Scott Berkun, GTD, 37 signals and 43 Folders. Without your pathfinding, where would I be?

Getting Real with Twitter is the forthcoming book on Twitter Business and Twitter Etiquette and Keeping It Real on Twitter.

Getting Webwork Done is a process I am documenting about finding tools and techniques to get the internet done more efficiently. See also Speed-the-web and Twittertools tags.

Seeking the Uber App was the initial quest into efficiency and getting things done with an ultra SocialMedia-eCommerce-Browser app.

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Mar 30 2009

Twitter Acid Test – Discovery Beyond the Shiney Objects and Creative Avatars

Category: social media,speed the web,tech opinion,toolsjmacofearth @ 10:20 am

What are the critieria by which you choose to follow someone on Twitter?

I have several "shiney object" criteria that attract me to click the "follow" link.

  1. A unique or attactive image.
  2. A unique or creative title that expresses something I am interested in.
  3. A bio that contains humor, self-awareness and beauty.
  4. Names or Bios that include the following concepts: writer, poet, poetry, musician, songwriter, cat, dog, animal tweets, enterprise 2.0, rock n roll.
  5. An awesome post, great link, something that makes me laugh, something that awakens my senses, senseless beauty, epiphanies, spirit.
  6. A retweet by a contact that contains any of the above qualities.

And in the same way there are a number of tell tale signs that the potential tweeter is not my cup of tea.

  1. A salesly name, bio or tweet with topics such as: real estate, sales, increase your twitter followers, let me show you how, business propositions, deals, tips, company PR channels, b2b, b2c, "social media", expert, guru.
  2. An AutoBot Tweeter (AutoFollow and AutoDM after I have connected to them.) Cause if you're an Auto-Bot I don't really want to hear from you. There may be exceptions, and I don't unfollow simply by being refollowed, but you your gonna follow me back do it in person, not via an auto-responder-out-of-office-automaton message. I don't care how personal or happy you try to make the message, it comes across as fake. However, one word, that shows you actually looked at my profile, "nice bio" or "songwriter, eh?" is enough to make me smile. And that's what all this is about, the smile.
  3. Forgetting the smile. All business and no fun makes for unfollowed tweeps.

There was an article about happy people hanging around other happy people. And how happy folks actually attract more happy folks. And being with someone who is happy can actually make you feel better yourself. And happiness is a lot of what we are here to BE. I am all about happy. If something you tweet makes me smile, giggle, or just feel a warm fuzzy, then I'm IN.

So the discovery of new Twitter people is fun and addictive. Just as finding new friends on Facebook can keep you up late at night, Twitter "following" is no different. But when your "following" count goes above 1,000 tweeps, how do you manage?

I tell you, my criteria gets pretty honed when I am reviewing the people I follow for dead wood. I use several tools.

But the basic task is flipping back through pages (20 tweeps per screen) and unfollowing the uninspired. And for that quick list the criteria becomes much simpler. So the Occam's Razor of Twitter unfollows is this.

Does the Tweeter Follow Me?

  • IF NO. Do I recognize the tweeter? If not, they have probably not made any tweets that stick in my memory.
    • IF YES: Skip to next Tweeter.
    • IF NO: Do I still recognize my initial interest in following the Tweeter?
      • IF NO: UNFOLLOW.
      • IF YES: Keep and skip to next Tweeter.
  • IF YES. Do I recognize the Tweeter?
    • IF YES: Have they made any memorable tweets?
      • IF YES: Keep and skip to next Tweeter.
    • IF NO. Do I still recognize my initial interest in following the Tweeter?
      • IF NO: UNFOLLOW.
      • IF YES: Keep and skip to next Tweeter.

And to review, here is the Twitter Formula:

TS = FUD (Twitter Satisfaction = Following good tweeps, Unfollowing shallow tweeps, Discovering new tweeps)

@jmacofearth
permalink: http://bit.ly/twitter-management

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Mar 30 2009

A Happy Monday Greeting from Planet Earth – Ya'll

Category: just for funjmacofearth @ 6:47 am

happy hopper A Happy Monday Greeting from Planet Earth   Yall

Sometimes you just gotta say, "Hello World!" and leave it at that.

@jmacofearth
permalink: http://bit.ly/happy-monday

image courtesy of EyeBeeMania.co.uk

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Mar 29 2009

Pay-to-Play Twitter – the Twitter Problem (UPDATE 3-29-09)

Category: community building,social media,speed the web,tech opinion,toolsjmacofearth @ 7:51 am

Who determines what's gaming the system? Does Mr. 50k, who AUTO-BOTS everyone and everything get kudos or crickets? Who decides which API calls get white-listed and which get black-listed? Who decides how many Twitter calls is enough? Who throttles the system for the commercial accounts vs. the free ones?

As with Google when a company controls too much of the communications space they have an opportunity to "do evil."

So Twitter did a parnership with Microsoft (speak of the devil) to see if the ExecTweets model had legs or more importantly, gold coins. Well, I'd say they are foil wrapped coins if you ask me. [Oh and Federated Media is gonna do the advertising model for them as well.] Getting in bed with MS is sure to hasten your demise not improve your street cred. But then again, turning down a half-billion dollar offer from Facebook is pretty ballsy.

But what's a Tweeter to do? Is it time to pay the tweet-keeper? Are there "premium" features that Twitter can think up that the Twitter-App community hasn't? Okay, so even if they can't, they can squeeze off the target app and build it for themselves and charge money for it. Right?

Okay, so why does this sound so much like the debate over pay-for-quality-bandwidth issue in the internet infrastructure space? Because it's the same thing.

Does Twitter and Biz Stone and Co. OWN Twitter and the Twitter API? Yes. Is the Twitter API so important that we'd all be willing to pay to play on Twitter's fail-prone network? [Trick question. But would it improve the service?]

At the moment, Twitter is the only way to get your Tweetoff. But it cannot stay that way for long. What do you suppose Google thinks about being left out of the MS-Twitter revenue sharing model? I'd bet Jaiku is still bitter on their tongues and I'd bet when the "system" is ready they will offer a "TWEET-OPEN" format or "TWEE-CONNECT." It does not matter what they call it.

Twitter is a network and a protocol for 140 character messages. Not too unique in the world of internet communications. Facebook offers more characters, and keeps f-ing up their web pages, but they have 10x the users. That's right. Facebook makes "Twitter" our favorite champion of the innovative, new frontier to the uninitiated, gaming platform for the greedy… Facebook makes Twitter look like a minnow to Moby Dick.

So it won't be long. Mark the date. Twitter and MS get in bed together. Days, weeks, later Google or Facebook releases the FREE-and-EASY network API for Tweeters ready to UPGRADE their service to servers that don't have a Fail Whale joke attached to them. Oh, and don't expect the Twitter-App Innovators to sit by and watch TweetiePie get all the gold coins.

Check out Jively, a single developers attempt at building a new Twitter. [Like Twitter but better.] Or Yammer.

So MicroTweet, TwitterSoft, TwitterLIVE. ExecTwitter sounds like a Twitterjoker.com concept if I've ever seen one. Not as good as the e-Penis joke I saw today.

If we are waiting for Microsoft to be innovative in the communications space and Twitter to get a clue about how to make money, we might examine our own navels and ask what we are willing to pay for what's FREE. And when it is still FREE somewhere else, how long will we pay for what we have?

@jmacofearth
permalink: http://bit.ly/pay2play

UPDATE 3-29-09
[Here is a copy and paste of an short post my Marc Canter, the champion of Open Mesh and Open Social. He takes on the Twitter Problem I address above.]
Decentralized Twitter’s time has come
Its great to see others like Dave Winer start to realize that Twitter has too much power in one vendor’s pocket and that it’s time to decentralize the whole notion of Twitter.

This is exactly why I resisted to signing up to Twitter in the first place and why I’ve continued to complain about relying upon a centralized service at all. [1], [2], [3], [4]

That’s why God (or whomever) invented DNS.  If we are to rely upon Twitter as infrastructure – it better sure as hell be decentralized!

Now how do you do that – and let other vendors in on it?

I’m sure that’s the last thing Evan Williams and Fred Wilson wanna see happen – but their lack of understanding the nuances and issues here – kind of are forcing the point.

Look – it’s not that Twitter is totally coolio.  But we need 100 Twitters.  That’s what I said before and why I’ll keep saying it.

Distributed decentralized Twitter = YES

– Marc Canter, May 4, 2008

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future posts

A Collaborative Space: WebEx, Go-To-Meeting, Skype, Basecamp (Teaming/Meeting Tools)
Twitter Problem: How do you find enough interesting people to follow? Then how do you keep up with them?
The Agile Mind: Construction, Evolution, Care, and Feeding Instructions for Mental Flexibility

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