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Jul 31 2009

Smartest Guy in the Room and Teamwork

Scott Berkun has some amazing posts about managing Rockstars, leading the "smartest guys" and basically working with awesome teammates without pissing them off.

And sometimes the TEAM comes before the Rockstar.

Here's Scott's Teams and Stars essay on the subject and a short excerpt.

It’s hard to understand good teams until you’ve been on both good and bad ones. You can often find frustrated people on good teams and happy people on bad teams: they don’t have enough perspective to see where they are for what it is. Some stars, people of high talent, are poor judges of teams because they’re tempted by the desire to stand out rather than the desire to succeed. Despite this, a common managerial temptation is to hire big talents, challenging the balance of needs for a successful team.

I once was part of the Best Team in the World. And since then I know that at least two of my previous teammates and I have struggled to regain some perspective on our TEAM work.

Once you have been part of an Agile team it is hard, maybe impossible, to go back to a dysfunctional team. In the Lencioni's Five Dysfunctions of a Team the core foundation for TEAMing is TRUST. I assert that this issue is the same in social media, or collaborative communities online, where we must find tools and take risks to establish the trust between ourselves and our potential teammates. When the TRUST is threatened the entire TEAM is threatened.

Here is a graphic of Lencioni's hierarchy.

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It's only through TRUST is the team willing to have CONFLICT. And without the ability to disagree the TEAM cannot work through difficult tasks.

@jmacofearth
permalink: http://bit.ly/teams-stars

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Jul 31 2009

Twitter is a State of Mind – The Twitter Way Gets A Cover Graphic

twitterway circle Twitter is a State of Mind   The Twitter Way Gets A Cover Graphic

May you find my perspectives illuminating, agitating or humorous depending on my tone and your state of mind. That’s what Twitter is really all about: TWITTER IS A STATE OF MIND!

Forward by a Twitter luminary to be revealed soon.

1. Managing the TwitterStream (ideas, strategies, how-to-use advice)

2. TwitterFail (my railings against bad server management, lack of vision and just plain problems with Twitter)

3. Twitter Business (Using Twitter for business building, discovery, research and monitoring the buzz)

4. The Humor of Twitter and TwitterFail
a. Direct from the Joker
b. The Twindle ™ Revolution

5. The TwitterMatrix (the most useful Twitter apps and sites)

6. The Twiki (index of Twitter terms, definitions and tutorials)

You can read the raw material for The Twitter Way on uber.la now.

@jmacofearth
permalink: http://bit.ly/twitter-way-cover

NOTE: Today The Twitter Way took a small step forward towards publishing. The cover image has been created. And the first Twitter Way t-shirt is now available.

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The $10 Twitter is a State of Mind Shirt

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Jul 30 2009

Dell's Notebook Brands Are Competing Against Themselves

Category: tech opinionjmacofearth @ 7:36 am

How can branding be a bad thing? Too much of a good thing perhaps? What parts of Dell's notebook branding strategy have gone astray?

10 years ago the Dell name meant high quality at a lower cost. Before the quality and technical support issues of the early and mid 2000's Dell continued to coast on that platform. But the global economy has shifted a lot since Dell was a low-cost leader.

  1. Dell is no longer the lowest cost machine.
  2. Dell's technical support reputation is now seen as a vulnerability rather than a strength.
  3. Trying to stand out in the crowd of Windows-enabled computers is becoming harder.
  4. Brands like Acer, Lenovo and Asus are beginning to compete head to head with Dell.

A year ago I was having an interesting SEO and Pay-per-click advertising conversation with a local search CEO. We were discussing Dell and what their strategy might need to be for Google. At the top of the food chain, in enterprise-level business, there are only a handful of competitors. So when bidding a large corporate contract for notebook deployment of say 200 systems, does Dell really need to spend money to show up in that market?

My friend took the semi-rugged notebook as an example and did some research into the Health Care market, where the notebook was becoming the system of choice. What he found was that Dell didn't show up on many of the key terms that people might be looking for. Even at the highest-level of system research, Dell sometimes did not appear until the 2nd or 3rd page. We both agreed that at least being included in the party was important for Dell in such a specialized market.

So back to the notebook dilemma that Dell finds itself in today. How does Dell distinguish their machines from those of it's fiercest rivals?

To understand branding I like to use the car industry to illuminate some of the possible differentiating strategies and compare them to what Dell is doing.

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In notebooks alone Dell has created 9 sub-brands and one compound brand with the Studio XPS offering even more confusion into their mix. Recently I was working on a story about Dell branding and I wanted to make a recommendation of TWO Dell systems. My thinking was that I should pick 1 Vostro system (Dell's low-cost with added business services platform) and 1 Latitude system (Dell's sturdy business-class platform). What happened along the way was indicative of what must go through every potential customer's mind as they begin shopping Dell.

Even after deciding you want to go with the Dell brand you have THREE Dell web sites to check and price your choices. And if you don't know the difference between and Inspiron and a Latitude (that's an easy one) or an Inspiron and a Studio (I'm STILL trying to figure this one out) you are in for a daunting task.

Now maybe the business customer listens to their Dell sales rep and follows their recommendation. But the consumer is on their own trying to decipher Dell's 87 varieties of notebook computer.

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And in order to make any sense of this stunning array of brands I have to do some mental sorting of my own.

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Assuming I am trying to find the best value in a business computer I have to look into all of Dell's lines and make some choices:

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So if I'm doing my research on Best Buy's site here is the comparison tool I can use to sort through ALL the computer manufacturers.

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And so, let's say I DO decide that I want a Dell. (Something about the color varieties or massive numbers of choices.) The next step, since Best Buy's tool seems to include only Inspirons, is to go to Dell's web site.

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It's true that Dell cannot compete on brand alone. Along with strengthening their technical support system, addressing the nay-sayers in the social media space and building better computers, Dell must continue to innovate and push the envelope for what a great computer looks like. But trying to navigate and manage 9 brands that all compete against one another in the market place, Dell might look back towards a simpler branding strategy.

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And continue to focus on building a better system.

I would like to see Windows 7 do better than Vista. Nobody wins as the entire computing industry takes a bath. I may prefer running WIN 7 as an application rather than an OS, but the vast majority of the world's computers are still dependent on Microsoft for their brains and brawn.

And I have to say I like Bing! And with Microsoft's deal with Yahoo to put Bing/Yahoo as the high #2 search platform behind Google, I'd have to say the future is starting to look interesting again.

@jmacofearth
permalink: http://bit.ly/dell-branding

Three quick TwitterVenn diagrams exploring branding and sub-branding of Toyota and Dell.

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Slideshare version of this presentation is available:

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Jul 29 2009

The "Value-Add" Consultant vs. The Smartest Guy In the Room

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These are lean times for business.

As the "recovery" begins the long task of pulling us up by our consumer-driven bootstraps, it is easy to see how businesses are taking fewer risks and hiring fewer full-timers, opting instead to hire consultants. And within many companies that distinction can make a world of difference.

I recall a meeting a while back when my team was meeting with the VP of our division for the first time. The VP was very excited by what our team was doing, and during the discussion I too became enthusiastic and quick to respond to the VP's ideas and questions.

After the meeting adjourned I stayed back and chatted with my mentor/manager.

"Was I too much?" I wondered, knowing that I had reached for the sparkle with the VP.

Later in our 1 x 1 my mentor talked about the "consultant role" as something that I needed to out grow.

"We all know you are smart. We hired you because you are smart. But sometimes you need to listen to the question the VP, or executive, asks and answer just that question?"

More recently I have had some "consultant" moments that have caused me to reflect on what I could have done differently to "answer just that question."

The first one was an informal "job interview" with the CEO that was arranged by a friend and champion within the company who was inspired to have me join the team.

The hour flew by with the two of us jumping across many topics. At one point I used my computer to show this person some examples of the work I had done and was doing with WordPress and Google Analytics. We ended with an enthusiastic call to "have you back" to further the discussions.

Then something happened. This person rushed around the office looking for one of his senior people that he wanted me to meet before I left. After about 5 minutes the CEO came to the front desk and said the person was not available and would be at least another 15 minutes on the phone if I wanted to wait. Joining in the excitement and confident in the "have you back" talk I said that I would prefer to meet with this person when I returned.

SNAP! That was it. Something about my desire to do something else, rather than sit and wait had sullied the deal. In a phone conversation several weeks later the CEO lectured me on "listening" better. Rather than what I had felt was a collaborative discussion, the CEO now framed our meeting as a job interview and was schooling me on being a better listener.

A mutual friend later said, "Perhaps he didn't like not being the smartest guy in the room."

In a more recent example, a COO brought me in on a job opportunity and grilled me for over 3 hours. By the end of the 2nd interview we were white-boarding the organizational structure of the marketing side of the business. I thought things had gone swimmingly and was told they were going to do some due diligence before making any moves.

A couple days later the COO sent me an email about "setting up more interviews this week and next week" to insure that the company was confident in making such a big move, in hiring someone like myself. The position was going to require that the COO give up some of his control in order to make a place for a Creative Director or Marketing Director as we had outlined TWO rather than ONE position on the whiteboard.

I immediately responded with an email requesting we jump into the role immediately and "test drive" my creative side while solving some of the urgent design issues facing the company. My rate and the company's penchant for consultants made the offer too good to refuse. I started the next day and jumped headlong into the details of a creative project.

Over the course of the next few weeks I scored some major victories. Even the COO said, "You solved a problem a lot of designers had failed on. I am really happy with this solution!"

But as a consultant I also quickly reached my limit with some of the changes that needed to happen to make the Creative Director position a successful one. The current "designer" had been hired and was being somewhat protected by the COO. And while I was being told to manage this person the COO continued to give direction and projects outside of our relationship.

When I called the COO on the issue, he agreed with me, but I could see I had not won any points. In fact, many of my tasks continued to be dependent on meeting with the COO, and often I was put in COO-watch mode, literally waiting for this person to get out of meetings. A crisis point came when I was asked to wait until 6pm to meet. And it was 6:30 when the door opened signaling the arrival of the COO.

Having kids and a baby sitter who turned into a pumpkin at 7, I was somewhat frustrated with the hurry-up-crunch-time-and-then-wait-on-me mode. I let my consultant mode slip, just for a second and allowed my frustration to show. That this person's significant other is a full-time parent, and that no other employee in our group had kids, put me at somewhat of a disadvantage to this type of wait-for-me management.

That could have very well have been the SNAP with this position as well. While my contract lasted beyond the initial 3 weeks, when I returned after a week off I got an email from the COO that said  "I have decided to go another direction."

So again, perhaps I had run into the smartest guy in the room. And this time I had not played fully to his strengths and allowed him the "leadership" they needed to feel comfortable with me as an employee rather than a consultant. So the job opening is back on the web, in "another direction" that sounds a lot like the direction I was brought in on. Hopefully the COO will find someone a bit more hungry, a bit more compliant, a bit less familied.

Anyway the miss was unfortunate. The self-expressed need for the COO to "confidently relinquish this responsibility" had not been fulfilled. As a consultant I did not have the base to stand on when the issue of the designer's performance and workload came up. As a full-time employee the COO would've had to answer to his own call to "relinquish" control and perhaps he was just not ready to admit that someone else might be at least as smart as he was.

@jmacofearth
permalink: http://bit.ly/consultant-role

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Jul 25 2009

The Buzzie Connection for Tomorrow (SUNDAY) in Orange County

Category: about me, musicjmacofearth @ 4:49 pm

Take at peek at a couple pictures from the Buzzie gig in LA.

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Here's the link to the Buzzie Rockband Blog for more info.

@jmacofearth
permalink to buzzie blog: http://bit.ly/buzzie-OC

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