I remembered three commercials when asked this afternoon what I liked. (I liked my boy from Westlake High, Drew Brees, winning the big dance!) Ad Age has all of them and I have take screen shots of the standouts: the good, the mediocre and the terrible.
I missed any buzz about the "consumer generated" ads. But you can see they ain't consumer-generated. They are ad firm-generated. No way Doritos was going to air crappy ads for the kind of money they were paying. And the news of Pepsi not advertising this year… so what!
The whale in the back of the car. (I couldn't have told you who it was for.) When the driver shouts, "It's in my mouth!" All bets are off as to where this one is going.
The Doritos samurai.
The baby day traders – girlfriend.
Honorable mentions:
Baby day traders – first class.
Audi's "Green Police" spoof:
Doritos, "Put it back!"
Hilarious concept. For what again? Nuts and popcorn? Odd enough!
Grand Finalé! (When chatting with another marketing maven we both gave Google's love ad best in show!)
Could'a, Would'a, Should'a (These were the opposite of forgettable. Sort of like, wha? You spent that much money on that?)
I love Chevy Chase, and the Vacation reprise, but if Austin's HomeAway took it's best shot with, "half the price of a hotel," I was disappointed in the ad and the value proposition.
Focus on the Family – toned down the rhetoric and nobody cared either way. (A huge chunck of cash wasted. They could've done a lot more good sending the million+ to Haitian families.)
The woman with a bad attitude makes her bathtub siren song for Motorola, for a phone that looks like a brick, nice! Moto has fallen from grace and a leadership position in mobile.
Funny, but what the heck is it about. Humor is a hard ad sell. If you can't recall what the ad was for so you can buy the product when you are in the store… well, the ad failed. This one is funny for what exactly?
All in all, the game was good and the ads were fair. A lot of money was spent and a lot of companies will not be with us by this time next year.
@jmacofearth
permalink: http://bit.ly/super-2010
Ad Age: has the 2010 Superbowl ads. What do you remember?
