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Jan 20 2010

Social Media Being Challenged: CRAP? For Business? Really?

First We Have to Define What We Mean By Business!

Okay, so are we talking "small" business or Business? Saying "these are established brands" is not really a disqualifier is it?Are we talking mini-sized businesses? Or are we talking Dell, Oracle, Pepsi, Microsoft? I've done some work both in content generation, site development and social media monitoring for both sizes of the spectrum.

And then of course we have to define what we are calling social media. For example, is LINKEDIN, considered "social media for business?" I am sure it's not "exactly" a social media network… or perhaps it's the uber-social media network for "business."

Where Facebook and Twitter are more generic, LinkedIN is built on trust and reputation. What you say about yourself here is quite revealing. And what you say about others, and WHO you endorse is also telling. Social Media brands were not built in a month. And a LinkedIN network of trust is not built with a few allied colleagues. The value, and yes "business value" has more to do with who and why are you are connected to people. And then how you conduct yourself within the "conversations" that are going on.

But the rules are always the same. Build trust. Attack infrequently and only when attacked. (easier said than done, eh?) Actually, DON'T ATTACK. Read your post, then pat yourself on the back for being so clever and then delete the attack.

And always, always, always be transparent with what you've done, who you are currently doing it for, and how your experience has taught you things that you can share with others.

Namasté.
@jmacofearth
permalink: http://bit.ly/challenging-sm

http://www.youtube.com/watch?v=npjXEmExcxE
"What is your secret" from Nada Surf.

[As a response to some of the comments here, and more so the comments I got as part of the LinkedIN viral discussion, I have launched a NING community site to rally around the best ways to deal with TROLLS who attack. And more importantly the Trolls who threaten. Please join us at Social Media is Not Hate (Ning) You might be member #2!]

The whole series of posts. Watch for Trolls along the path, cause they are hoppin mad today!

The Backscratching Experts of Social Media and SEO are Gone
Nice Shot – How long's it been since you've seen the Matrix?
Social Media Proves Successful as ROI for Business, LinkedIN Group Flames On
Challenge ROI, Challenge the Model, but Social Media Means Real Business
Social Media Being Challenged: CRAP? For Business? Really?
A Bit 'o Humor at the Experts Expense: The SEO Expert said to the SM Expert
My MLK Manifesto 2010: I have a dream… I wish social media could be used to…
A Pirate's Life for Meeeee: Now about this Duck Song Thing? (Waddle Waddle Waddle)
Crazy Little Thing Called Love: If You Can't Say Something Nice… Well, Shout It
Drawing the Circles Around LinkedIN Contacts – Social Media for Business of Any Size
Does LinkedIN Create Business via Social Media Networking?
LinkedIN Gets Social: Is it Viral or CRAP? You Decide.

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Sep 11 2009

Giving Back Time: When the 50-minute Meeting is Too Long

A CEO once told me, "If you ask for 30 minutes take 15."

We didn't have a great relationship, but what he was telling me holds true in every organization I have been a part of.

The question, "Is there anything we haven't covered yet?" is like a magic phrase. People who were sleeping, tweeting, reading, working on their own PowerPoint decks suddenly become quite attentive. Like an audible sigh of collective relief, the room breaks up as the host/leader says, "Okay, we're gonna give you back 10 minutes." Those are the most happy words I can remember hearing at any meeting.

So what is the issue? What can we do to make meetings more effective, more streamlined, more efficient? A couple of simple things will help your colleagues get more out of each meeting, if you are the leader. And if you are a participant there are a few things you can do to facilitate the efficiency of the meeting.

1. Have an agenda. If you are not the leader ask for an agenda ahead of time. With no agenda, the meeting should be canceled until the agendas are out and everyone has agreed to the meeting again.

2. No side conversations. The biggest problem in most meetings is the lack of attention from all the participants. If the meeting has a global or conference call component the problem is compounded exponentially. So in-person meetings should be "clam shells down." If you are so busy that you can't give me your full attention you need to be somewhere else. How many times during a conference call is it appropriate to call on someone for an answer to have them say, "I'm sorry, I missed the question, can you repeat that." And why is this such a common response? Because they are definitely not listening. The trigger was the mention of their name. So then you get to go over the question again. And depending on how far back the person checked out, go back over some of the details to help them salvage their response. Kill Blackberrys and iPhones as well. That stare you have at your hands under the conference room table is not an excuse.

3. Summarize action items at the end of the meeting. If you don't have any action items to summarize, I'd say you might need to go back to #1 and figure out what the purpose of the meeting was.

4. Send out meeting summary notes within a few hours of the end of the meeting. This is super critical. This is the only chance you will have as a leader, to get agreement from the participants on the action items and deliverables that were accepted during the meeting. And this is the step that will bring the biggest objections from those who were not paying attention. If you assigned an action item to someone who was surfing the web, they may not have accepted the task or might not be aware of the deadline for their input. The summary notes are the only place you will be able to hold everyone's feet to the flame of the project. In your summary state who was attending, who was on conference call, and who was missing (if they were critical to the objectives of the meeting). Then state who was assigned action items and what the deadline is for their completion.

In setting good agendas, allowing no laptops or phones to be used, and in rounding up all the tasks in a simple summary  you will find you need much less time to complete most meetings. And people who run good tight meetings will be more successful at getting executives and leaders to attend their meetings in the future.

If you don't do these things you are wasting my time and yours. And the value of those ten minutes could you give it back to everyone in attendance could well be worth some serious gratitude. As we are all struggling to get more done with less, time is gold.

It is good to be the leader who can say "So we're done. The summary will be in your inbox in the next 10 minutes. And we're giving you back 15 minutes."

Listen for the sigh. It might be as loud as a cheer depending on the day of the week or the lateness of the meeting.

@jmacofearth
permalink: http://bit.ly/no-mo-meetings

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Jun 05 2009

This is NOT Social Media: This is SELF Media: Talk To Me Don't TXT Me

picture 17 This is NOT Social Media: This is SELF Media: Talk To Me Dont TXT MeAt a team building off-site some time ago, I was joined around the table by 8 colleagues for a nice (re: costly) lunch. A social thanks from our manager. While most of the members of my "close" team were at different tables, we tried to make the most of our lunch by chatting amongst ourselves. [That's the point, right?]

Two members of this table of 9 were working their phones pretty hard, both under the lip of the table and apologetically above the table. One woman in particular, had a *new* iPhone and she engaged in about three dialogues at the table: introductions, pass the desert and nice to meet you. I kid you not, the rest of the excruciating 2 hour team-building lunch, she did not make eye contact, did not enter into any of the chat, nothing. She was glued to her portal of the ME.

In some altered universe it was okay to *ignore* your current company and keep on with your TXTing. And it wasn't like she was running a serious project that needed her attention. I was sitting nearby and she was discussing movies for the weekend, bbq recipies, and other "critical path" stuff.

I'd chalk it up to "generational gap" issues, BUT the guy at the table who was also constantly TXTing, though he was at least trying to add an occasional observation to the table talk, was my age. Not a child of the WWW, but a pre-WWW worker.

So what is social about social media if you are constantly ON and never LIVE? If your TXTing is more interesting than the people you are with you might consider what that says about YOU. And if your TXTing, that is soooooo important is about movie reviews and what you are going to wear to a pool party on Saturday, you might even evaluate what part of life you pay attention to. But that's not for me to say.

When the lunch was over, and I swear it took 2 hours, it was a luxury meal, most of us checked in VIA voice or txt with our significant others or "next" gathering. I txted my wife and let her know I was getting to go home a couple hours early.

The iPhone girl barely said goodbye to our table. She made a point of thanking our manager for a great time and a great idea for this lunch place. And poof she was gone. But she had never really existed in my mind. She was an icon of Social Media Fail. Little Miss iPhone, I'll call her.

And perhaps Twitter is partially responsible for our current hyper-txt and hyper-phone addiction. We don't want to miss anything. But what we are missing is RT (real-time) interactions with people around us. I do this occasionally when I am writing a post and my attention is being consumed by my self expression. But if I am tweeting during family meals, perhaps I'm out of whack. And so when a tweet comes up like this, "On a date with XXX, just ordered ritas and queso…" My first question is, "Wow, this 'date' is so important to you that tweeting the experience is more imporant to you than actually experiencing the event." I pity the date. And I pity our culture if this continues build into the norm.

I sort of have an issue with blue tooth ear pieces for the same reason. USE YOUR PHONE or DON'T USE YOUR PHONE. Keeping that nifty little flashing light piece of metal in your ear says to me, "the next call could be much more important than our discussion." I don't wear my iPod headphones when I'm going to lunch with you. So take the damn BORG-ish thing out of your ear. The blue flashing light is about to give me an epileptic seizure. And look at me when you're talking to me. Please.

So to you I say, Happy Friday.

@jmacofearth
permalink: http://bit.ly/social-fail

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Jan 26 2009

5 Things to Never Tell Your Manager

Category: career,executive learnings,teaming & leadershipjmacofearth @ 7:01 am

[The term boss has always been distasteful to me. In this excerpt I changed boss to manager in the title. In a matrix-style organization it is much more about lines of command and spheres of influence. When people use "boss" to describe me I feel like I am outside or above the team. It is important to maintain objective leadership, but when it becomes "us" and "them" the collaboration has become one of duty and not of passion or trust.]

5 Things to Never Tell Your Manager

Though full disclosure and transparency are buzzwords today, that doesn't mean your boss wants to hear about everything going on in the office.

1. All about the technology — and nothing about the business.

2. There's only one solution.

3. Bad opinions about your colleagues.

4. There's no way.

5. A surprise.

Note: "Getting help early could help keep a small problem from turning into a disaster," he says.

[When the asking for help is seen as a weakness or a failure then the team will silo any problems and keep individual agendas that do not necessarily support the entire team. Lincioni's book on Silos is a fantastic example of this issue.]

This article excerpted courtesy of ComputerWorld. Pratt is a Computerworld contributing writer in Waltham, Mass. Contact her at marykpratt@verizon.net.

@jmacofearth
permalink: http://bit.ly/dont-tell

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future posts

A Collaborative Space: WebEx, Go-To-Meeting, Skype, Basecamp (Teaming/Meeting Tools)
Mapping Your Own Social Media Genome: Managing the Parts as a Whole
The Agile Mind: Construction, Evolution, Care, and Feeding Instructions for Mental Flexibility

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