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Jan 03 2010

Signs You Might Be Working Twitter Too Hard: Or Not *Workin* It At All

Category: community building,social media,tech opinion,trust & reputationjmacofearth @ 7:24 pm

Screen shot 2010 01 03 at 6.46.16 PM Signs You Might Be Working Twitter Too Hard: Or Not *Workin* It At AllSo these days I think you've got to feel for the folks just getting into Twitter. When it was first released to the public in 2006 during SXSW Interactive, I didn't get it at all. The phrase "microblogging" still rings hollow to me. Twitter is NOT BLOGGING folks.

These days you can really tell when some one, or in this case a new conference/organization is trying to gain followers. I mean, what's a new tweeter supposed to do? In order to get followers you have to follow. In order to be successful you have to have lots of followers. So you have to follow a lot of people.

Well, the metrics don't work out quite that simply. And these days sooooo much of the tweets filling the Twitter.com web browser version of Twitter are in a word: CRAP. The scammers and RSS content drivers are out in mass. And as the golden egg is pursued via social media, what better way to get things going than creating a spankin new Twitter account.

So this unidentified tweeting org has begun following others in order to spread the love. But I have a hard time taking them seriously when I open their bio page and almost all of the people they follow have no bio pic yet. (A really good sign that the twitter account is bogus, spammy or scammy.)

But it gets a little funnier when you start looking at the accounts they are following that DO have pics. Notice the pentagram symbol. Now I'm not sure about your perspective on this, but I would guess if you were looking to join a professional organization and you saw Bruxinha0666 as one of the honorary or promoted members… Well, I'm just saying, it doesn't always present the appropriate impression.

So nothing against Bruxinha0666, but if the number doesn't clue you in what about the actual bio should you happen to click on his icon?

Screen shot 2010 01 03 at 6.58.34 PM Signs You Might Be Working Twitter Too Hard: Or Not *Workin* It At All

So I guess just plain bruxinha was taken?

Screen shot 2010 01 03 at 6.59.59 PM Signs You Might Be Working Twitter Too Hard: Or Not *Workin* It At All

and so on and so on…

Screen shot 2010 01 03 at 7.00.27 PM Signs You Might Be Working Twitter Too Hard: Or Not *Workin* It At All

Need a new bogus account just add another number on the end of bruxinha and you're in business. So… what about 666?

Final question, so if this professional organization is looking to grow it's membership and gain credibility through it's effective use of social media, don't you think they would pay a bit more attention to who they are "friending" in order to get the expected reciprocal "follow?"

I guess I'll ping the association and let them know that 666 stands for something less cool than "open source" or "hacker." But I can't help them with all those faceless bios. Cause a bird icon doesn't stand for a tweeter, it stands for pecker.

@jmacofearth
permalink: http://bit.ly/not-blogging

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Aug 14 2009

You've Been TweeSpamed: How To Recognize the Scammers on Twitter

UPDATE 8-20-09: The cost for unfollowing lots of spammers with Twitblock is they will un-spam-follow you back. I lost 50 followers today, almost my worst day in Twistory. Man the next 100 is gonna be tough. More and more spammers showing up every day. I'm… just… so… dang… tired of TweeSpammers.

UPDATE 8-19-09: I just found a new tool that is going to make this process A LOT MORE FUN.  Check out TwitBlock.org. You can find your own rating and then analyze your account for hangers on and BLOCK the TweePunks and ScamTweeters. [Thanks to @LPT and @cc_chapman for this TwitterTool!]

Everyone is new on Twitter. Everything changes and everything stays the same.

On thing that doesn't change is the flood of scammer twitter artists leaching on to your account. Here's what they look like and here's what they do.

This is a collection of TwitterSpammers I BLOCKED from following me today:

Picture 25

Notice the last tweet was 2 days ago! For a tweeting tips service, you'd think they'd update at least hourly if not daily. Maybe they just don't have many good ideas yet. Notice the tweet is also nothing but a quote. [NOTE: QuoteSpam is alive and well on Twitter as well. After a while you tire of the people who think it is a good use of their time to cut and paste famous quotes into their Tweetstream. Well, it DOES up their tweet count, but the value of an Einstein quote to my daily interests is quite low. And if the quote is from Oprah... well, I think she stopped tweeting a while back.]

Picture 24

Let's see two biggies: 1. no avatar; 2. random letters for name. Only tweet starts with "Make Money…" If someone would build an app that immediately unfollows and reports all tweets that begin with "Make Money…"

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Bad Twitter ID. Contains "f" and "_" to snag a real sounding name. But there's that first tweet again, with these magic words "internet marketers." And she's got "make money" in there too. Poor woman in the picture is probably a real estate agent and has nothing to do with this account. And lastly the last tweet was 21 hours ago. [Hey Twitter, could you give us a way to filter followers by "last tweeted?"]

Picture 22

And the "making money" with "sexy torso" approach. This one adds "get paid" as a nice come on. So let's see, we've got SEX, HEALTH and MAKE MONEY. It's the San Diego address that really sets off the alarm bells though… (just kidding on that one)

So there are two reasons these type of scammers join Twitter and follow everyone.

1. Just like spam, they believe that they can drive traffic to that "make money" or "teeth whitening" or "get out of debt now" link if you just click on it.

2. And they follow you in hopes that you will follow them back. [There's a funny consequence of Mr. 50k and his auto-follow auto-bot tool. He follows all the pornsters too. And he's SOOOO busy he doesn't even have time to look over his follower list.] And even if you don't follow them back, and I would suggest you don't unless you want a lot of their friends dropping by, they are hoping that visitors looking over your "followers" list and see their ID.

You can report these abusive accounts by forwarding the tweet onto the @spam account. Apparently someone at Twitter takes that responsibility seriously.

But please do BLOCK the scammers and save others from accidentally following them when they look over your stream of "followers." It may take you a bit longer to get to 100 or 1,000 followers if you are editing and blocking the scammers, but it goes with the territory. And until Twitter adds a BLOCK and REPORT AS SPAM function we'll just have to do it the old fashioned way. One follower at a time.

UPDATE 8-15-09: I think my very mention of MLM in my post about TweeSpammers got me a lot of MLM related crappo followers. I woke up this morning with this smiling face along with about 15 new scammers trailing my tweets.

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In discussions with @michaelpearsun last night we were wondering, if Twitter and Co. are touting their phenomenal growth curve, what would be their incentive to block people from creating multiple and bogus accounts? To Twitter's stats it's merely another user. As Michael said, "If you have 28 million users with a lot of spammers vs. 2 million users of very clean users the proposition is very different." So Twitter says, "Gosh look at our amazing growth. Yes, we know there are some people gaming the system, but look at the growth rate on our monthly page views."

And did you notice that to "manage" your twitter account you are forced to weed through users 20 IDs at a time. Now I'm thinking there are much better and more efficient ways of managing my users, BUT… for Twitter it's a ton of page views every time I go in, even just to clean out the spammers, Twitter racks up the stats. And what can we do about it, but comply and complain. Or not complain at all.

I prefer at least giving a little bit of feedback. (grin)

@jmacofearth
permalink: http://bit.ly/twitter-spammed

See also The Twitter Way, the collected posts about Twitter and Doing Twitter Right

A funny post from Mashable on the Top 25 most spammy Twitter Avatar images.

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Aug 11 2009

How Do We Measure Social Media Success: Business Metrics & Business Matters

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It HAS in fact been a great summer. I have had an opportunity to work with scores of clients both local and international. But the success of social media seems to be somewhat elusive to many people trying to understand how they should or should not get involved with Twitter or Facebook for example.

So how does a small business get into social media and not get taken on a ride by the "consultants" offering to set them up and get them lots of followers?

Some of the businesses I help are actually in a very similar business space to mine. I work with ad agencies and design firms looking to grow their business by adding "social media" offerings to their clients.

The question over and over, from agencies and individual businesses is how much time will I have to spend on this and what can I expect in return. And it is a good question. The answer is not so easy for me to put down. I will try and do it in two parts:

Q: How much time will I have to spend on this?

A: How much time do you have? (No… sorry, a bad joke.) Once your systems are in place you can spend as little as a few hours a week keeping your information current and dipping in and out of the conversations that are going on around you. That's the easy answer.

Q: What can I expect in return?

A: You may experience increased sales if you are selling t-shirts or products online. You might be able to get more visitors to your website. You might even be able to land a new client simply by showing how intelligent you are using social media. BUT… What you will get in return is equal to the effort you put into it.

The good news is the tools are mostly free. And more good news is with some set up you can build a process to help you get quicker at checking your "social" network and determining next actions, if any, you need to take to keep things lively.

The less than perfect news is the results from social media are often not 1-to-1 efforts. A night spent panning at the social media gold stream does not necessarily mean you will come away with enough nuggets to pay for breakfast. And to feed a village of folks it's gonna take a few more miners working the stream.

But here's what's cool. You can see immediate results from your actions. You can use tools like Google Analytics and free WordPress plug-ins to watch your social media influence and how your actions DO, in fact, create activity.

The trick, beyond panning for gold, is actually beginning to engage with the community of people you want to be doing business with. And the goal of the conversation is not the potential invoice it might produce, but the TRUST it might produce. I believe that the level of TRUST required to actually DO BUSINESS on the WEB is 2 times higher than it might be otherwise. And here's why that's becoming even more apparent.

Do you remember the heyday of email spam? When you got furious weeding through all the crap that was sent in the name of ecommerce, viagra and lost funds in from Nigeria. Remember that?

Social media tools, free as they are, fuel the fools gold rush at an even higher levels. If you've spent any time on Twitter lately you know what I am talking about. Separating the nuggets from the rest of the stream is getting increasingly difficult. I literally delete more than 100 followers a week because they are porn dealers, seo scam artists or Twitter-bots. These are people who are latching on to me in hopes of snagging some tiny flake of my reputation and tricking someone who follows me into following them. And new Twitterbot tools are coming out daily to help folks who want to JAM the STREAM with NOISE.

So what does it take to endear TRUST in this accelerated and ever more dire economy? And once that trust is in place, how can we move forward to do business together?

Here are the keys, in my opinion, to social media success.

  1. Transparency.
  2. Accountability.
  3. Flexibility.
  4. Reputation.
  5. Actions.

In speaking with a colleague in business we were both lamenting the "deals" that seem to be getting suspended and put on hold.

What does it take to get the check in hand? Well, if I could tell you the actual answer to that question…  Okay, I'm gonna work on that for a bit and get back to you on it.

In the meantime, if you need a social media injection let me know. I've just set up a 30% off discount on my social media ninja trainings.

@jmacofearth
permalink: http://bit.ly/social-success

Additional resources:

Please also check out The Twitter Way, collected writings on Twitter soon to be a major motion picture.

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Jun 24 2009

Checking My Tone: Positive, Negative, Neutral (48% Bubbly)

Category: about me,lifestreaming,social media,tech opinionjmacofearth @ 7:17 am

In a random comment from a friend lately I was asked about my negative tone.

"Negative?" I asked.

Certainly we all have differing registers for what is negative and what is not. Sarcasm can cut either way and it is really a subjective opinion rather than a "positive" or "negative" tone. Still my friend's question has had me thinking about my "tone."

With that in mind I took a screen shot this morning of as many post titles as would fit on a single computer screen. And then I have overlayed my own tone ratings for each one.

+ Is POSITIVE. Def: Sentiment and tone of this post is UP. There may be some counterpoints, but even in the post about my father's day tennis loss, I was happy to report that my kids didn't even really ask or care if I WON or LOST.

- Is NEGATIVE. Def: Tone is spiky beyond mere humor. While I often use #fail as an iconic phrase for criticism it does not necessarily make it negative. However, for the purpose of comparison, I can see how "criticism" even done in the journalistic spirit can be seen as negative.

≠ Is NEUTRAL. Def: Tech reviews, tech opinions are neutral for the most part. And if I couldn't find the easy POS or NEG answer I put it in NEU.

And here's what I got:

Picture 6

So there you have it.

27% Negative.

And what I've said to some of my critics, who say I'm toooooo negative, or "over the top." You know, I don't get followers or readers by writing boring shite. If it needs an edge I'm gonna put it in there. I am comfortable with that. But I don't intentionally take a negative tone, and if my self-examination is accurate, I don't have an overly negative tone either.

In fact I'm 48% bubbly. (And if I add this post to make it 19 out of 38 then I've soared to 50% POSITIVE!)

@jmacofearth
permalink: http://bit.ly/defining-tone

A couple good examples of my bubbliness and self-examination:

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A Collaborative Space: WebEx, Go-To-Meeting, Skype, Basecamp (Teaming/Meeting Tools)
Twitter Problem: How do you find enough interesting people to follow? Then how do you keep up with them?
The Agile Mind: Construction, Evolution, Care, and Feeding Instructions for Mental Flexibility

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