Why are we involved with digital marketing? Cutting edge? Bleeding edge? It's where things are going? Advertising is advertising where ever it takes place?
In seeing a tag line and list of speakers at IDEA 2009, a top Interactive Marketing conference I starting trying to imagine what ONE SHOW I would attend, which show would it be? What path would I choose as a statement about my passion and my creative vs. business acumen.
On the advertising and marketing side I have the IDEA conference. The presenters runs like a list of visionaries and people to watch in hip marketing, pr and advertising [yes there is a difference].
On the uber visionary side I have TED. Yes it's expensive but just going sets a bar pretty high for your ambitions.
Then there's WOMMA and the InBound Marketing summit. More for the practitioners of social media and the monetary connections to be made there. People we are all addicted to like Chris Brogan, David Armano, Seth Godin.
And lastly is Austin's own SXSWi (South-by-Southwest Interactive). I still have a panel in the running for presenting in 2010, so wish me luck.
[I know this is a limited and incomplete list, but this is supposed to be a short engaging post.]
And this year, my answer is… IDEA. Roy Spence from GSDM, Barry Diller, Paul Bennett from IDEO, Alex Bogusky from Crispin Porter + Bogusky. And the list goes on. The whole inspiration for this post was their tag line that touched a nerve or a vein [if we are characterizing passion rather than irritation].
IDEA 2009: Reinvention. The Velocity of Ideas.
What are your thoughts, choices, additions? What ONE CONFERENCE would define your passion and core strengths best?
@jmacofearth
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