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Mar 07 2010

iPad from Apple, Coming April 3, 2010 – We'll Never Be the Same!

<preRant>I'm NOT watching the Oscars tonight. I might youtube Steve Martin tomorrow and see if he had some good lines. But if there was ever a built in Boolean subtract feature in Twitter, I would've used it tonight. (-#oscars) But of course there isn't, so I'm just staying off the statusphere tonight.</preRant>

And but here's this, Apple's new iPad commercial aired tonight during the -+@#oscars. And here it is for you to admire.

So what do you think?

I can imagine you might be saying, "no big deal," or "seen it, done it, got it." But… I'd have to ask, which part did you not understand?

Let me tell you what's going to happen. The world is gonna go bonkers for the iPad with the same ferocity that launched the iPhone and the iPod before it. Why are we still buying iPods at the highest rate year over year? Why, because Apple changes the game so fast ahead of the other manufacturers, they simply give up. Digital Walkman anyone?

So you're nonplussed about the iPhone? Me too, actually. I use a Blackberry. And you think the Apple Store, Mac OS, and MacBook Pro are just, ho hum. It's okay, I understand that as well. It is hard as we are standing on the brink of a new era to imagine the era just beyond our sight. We are at such a place today.

I am sorry the iPad is not going to ship BEFORE SXSWi (the largest digital media conference in the US) because the place would be flooded with them. As it is we're going to wait until April 3 to get our hands on one. But I hear we can pre-order TOMORROW. (Monday, March 8, 2010) So at $500 the baseline for tablet computing just dropped Motion Computing, Intel, Dell, HP and all followers on their heads.

First, they have to figure out what magic apple has pulled off with their new proprietary chip. Second, they have to reverse engineer the mechanics. Third, they have to try and make Windows 7 or Android work really well. Fourth, they will play catch-up to Apple's innovation every six months. It's really no wonder Vista sucked. And while WIN 7 is better, it is certainly no evolution of the OS.

Android is cool. And Google Chrome Desktop is pretty good. You can get a preview of exactly what Google Chrome Desktop will be like by opening Google Chrome the browser. That's it. That's the whole thing. If it runs in a browser, why do you need anything else cluttering up the interface, taking processor cycles, or adding to the memory requirements? In fact you don't, IF… you like everything in the browser.

I'm close, but not quite there with Google Chrome the Browser. I love it. I think it beats the pants off Firefox and Safari (which I actually un-installed last week) and poor old IE. Are they really going to keep flogging us web dev types with new versions of IE? (Internet Explorer for you unWindows elite.) And I think the sad answer on that is, YES. If you saw Ballmer at CES you know his biggest vision is WINDOWS 7-enabled Television sets. Why? Cause they got nothing else.

So sit back, enjoy the show. Put in your pre-order if you dare. But mark my words. April 3, is gonna be like 1984 all over again. (Apple launched the Mac in 1984 with a Riddley Scott powered tv commercial mocking the corporate power structure that is so much like Orwell's nightmare tome. This commercial ain't Oscar material, but you watch how quickly the iPad wanna-bes start coming online. And continue to try to innovate in Apples wake. Not a position I'd like to be in, personally or professionally.

@jmacofearth
permalink: http://bit.ly/April-iPad

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Nov 16 2009

AMD, Dell, Intel and Computers for the Rest of Us

Category: tech opinionjmacofearth @ 2:09 pm

After a 1.8B settlement it seems like a truce has been declared between AMD and Intel. But in the lawsuit that continues to rattle on in NYC involving Intel's relationship with Dell many things are yet to be illuminated. Austin tech writer Kirk Ladendorf quotes some revealing emails that have been presented in that case. The most tasty missives are between Michael Dell and Intel CEO, Paul Otellini.

In 2005 Otellini sent a message to Mr. Dell stating, "There is nothing new here. [Meaning that AMD's Opteron was kicking Intel's butt.] Our product roadmap is what it is. It will deliver increasingly leadership products… Additionally we are transferring over 1B a year to Dell. [Marketing rebates.] That was judged by your team to be more than sufficient to compensate for the competitive issues."

Ouch! It is fine for Intel to spend their marketing dollars on any program they like. That's not an issue. But when it came down to push and shove, another voice from Intel responded to Mr. Dell's stinging criticism. Intel Chairman, Craig Barrett, wrote in an email to Otellini, "Not a time for weakness on our part. Stop writing checks immediately and put them back on list prices asap."

And the rest is history. AMD did show up in Dell servers and desktops and laptops.  But were the marketing dollars being used to paint a better picture of Dell's financial performance during those lean years?

According to the story in the AAS, "The lawsuit claims that Dell received $304 million in Intel rebates during one three-month period in 2004, which amounted to 36% of Dell's profit.

"By the middle of 2006, Dell's rebate payments from Intel rose to $554 million in a quarter — more than the company's profit for the period."

So were Dell and Intel doing anything wrong? Did their decision make personal computers more expensive during that period because Dell was not making machines with the less expensive AMD chipset?

Again, it's not about CAN they do this. The real question is WHY did they do this. Why did Dell and Intel engage in what appears to be negotiations about how much Intel would spend to keep AMD's superior Opteron chip out of Dell's server business?

Well, the 1.8B settlement has been paid, and AMD can lower their swords for now.

Here is a screenshot from Dell's website today:

Intel's Processor chooser

The above "Compare processors" with the Intel logo showing on the chip goes directly to an Intel Chip Selector presentation. And further down on the left-nav of Dell's site for Small and Medium Business Laptops you find the processor selector outlining the available chips.

Dell processors available

So somehow AMD no longer has a chip in the race in Dell's laptop lineup and Intel still owns the conversation about which processor is the best choice for you.

@jmacofearth
permalink: http://bit.ly/Intel_Dell_AMD

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Jun 20 2009

When are Laptop Battery Specs Going to Get Real?

Category: tech opinionjmacofearth @ 10:01 pm

Picture 3[My battery thoughts were prompted by some discussions and posts by Patrick Moorhead from AMD. He has done a good job of questioning battery life stats. I think there are a few battery life posts I need to write soon to continue this dialogue, or is it a soliloquy?]

Okay here’s a great metaphor for the “battery life” issue.

I have a 2006 Toyota Prius and the fuel indicator has an eight bar indicator for gas level. I also reset my trip meter after I fill up. And here’s where I think Toyota has missed the mark. I can go upwards of 120 miles and the gas meter still shows FULL, all 8 bars are still lit.

The car actually gets around 340-370 to a ten gallon tank. I average 38 mpg combined, even when I’m driving pretty aggressively. So, at the top of the gauge the measure is useless. But as the car moves closer to that magic 340-350 range the lights practically go out at in pairs. And if you see that last LED marker flash and the “add fuel” message on the dash, DO NOT PASS ANOTHER STATION. Get gas immediately.

So the fuel gauge is useless in the Prius. I know I get near 350 miles per tank with a gallon or so to spare. And the only indicator that causes me to take action is the flashing light, and if I have let the fuel get THAT LOW then it IS an idiot light.

My laptop battery has similar issues.

When unplugged, my laptop does its best to calculate time remaining to standby. And the accuracy of the minutes to black is less important than the final “please plug in your laptop to avoid standby” message. Or the equivalent of the flashing “add fuel” message.

So in the real world my laptop with a 2.4 Intel Core Duo 2 gets approximately three to three-and-a-half hours on a full, overnight, charge. But the real measure, the real indicator I look for is that final “add fuel” warning.

Now, I am waiting with anticipation for a new laptop with an "enhanced" Li battery. Advertised and marketed at eight hours battery life, I am not so concerned or worried about “exactly” how long the battery will last, but more about how much additional warning I will have between when the battery says, “add fuel” and when the machine powers down in the middle of my Spore victory dance.

In terms of reporting battery performance, doesn’t some of the problem originate with the battery itself? Does an ATI battery and a Sony battery and a who-knows-what-brand battery all perform the same?

And what I learned recently in doing some “battery” research is, that HEAT is a bigger issue for Li batteries than anything else. So even in standby, if your Li battery and laptop are in a hot car with the windows rolled up, the battery will drain much faster than if it were on a shaded table in a coffee shop.

FACT: Short battery life in a laptop is mainly cause by heat rather than charge / discharge patterns. [1]

I would like to see battery ratings gain more reputable metrics and here are some things I'd like to see:

  • I want the battery to last a long time (anything beyond 3 or so hours is pretty good, but I don’t travel a lot.);
  • I want the battery to not die prematurely (1 – 1.5 years seems like a reasonable amount of time before a replacement battery is necessary.);

But, more important to me than any spec (3DMark06 or MMO7) is this:

  • I’d really really, really like the battery to be GREEN. Less lead, less bad stuff, less waste.

Then we should really think about how to cool the battery better, so my palms aren’t on fire atop my 140 degree, and my thighs aren’t blistering red. If we can keep it cool, while under duress (like when running 3DMark06 benchmark), guess what? The battery performs better and lasts longer.

Now, back to cars for a second, I understand that the Prius outside the US has been offered with an EV override button that forces the car to use more electric power than it does in “normal” mode. It was taken off the US models by pressure from somewhere. (Not hard to imagine where that lobbying pressure came from.)

So with my laptop I would often hit the “TURBO” switch to keep the machine running at top performance even if that meant having to keep it plugged in. But I would like an “ECO” mode as well.

The upcoming 2010 Prius comes with three modes including “EV.”

By all means, let’s keep getting better and honest about our metrics. But let’s not obsess about a 91 3DMark06 vs a 95 3DMark06. Quite frankly, even if you tried to explain it to me, I don’t know what that 4 point 3DMark06-spread means in terms of actual battery time.

So when manufacturer says the new laptop will get 8-hours runtime (or is it 12?) I don’t really know what that means. Will my Prius really get 42 city 48 hwy? I don’t care. But when that “add fuel” message pops up on my laptop or my Prius, then I will sit up and take immediate action.

Ref: #1. The Battery University for all you ever wanted to know about battery stats.

That's it, Power On!

@jmacofearth
permalink: http://bit.ly/batterylife

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Mar 20 2009

AMD and Intel Start Slinging Social Media at Each Other

Category: social mediajmacofearth @ 11:32 pm

[posted as a response to an article on The Inquirer.]

Whatever Patrick said, I agree with his opinion 100%. What have they got to lose to share the information of the suit?

What the lawsuit says Intel is doing, has done and will do, is use the massive marketing budget it controls to unfairly force manufacturers to use Intel exclusively. And that is NOT GOOD FOR ANY OF US.

I wish AMD chips had gotten in the Macbooks, but perhaps next round they will have a better mobile offering.

Intel is like the 1000 lb. gorilla in the ring. Their budgets and market share is close to 90% of the Windows computers on the market. That does not make them the better chip, just the more successful. And they DO like to use their marketing muscle to keep competition down.

Let them market all they want. But when they start using those marketing dollars, known as affiliate marketing programs, to influence large manufacturers like Dell to NOT offer AMD options, that is called unfair. And it should not be tolerated by Microsoft in Europe or by Intel in the US, or anywhere.

Mr. Morehead is a smart cookie. He knows stirring up the talk is good for AMD. And public awareness of the entire situation would be BAD for Intel.

It's sort of a social media slam dunk.

I say, "Well played, Mr. Morehead."

@jmacofearth
permalink: http://bit.ly/amd-intel

Related Link
Does Anybody Really Care What Time It Is? – Battery Life Standards

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