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Feb 08 2010

Super|%ADVERTISING%|Bowl -The Football Was Good, the Ads… What do you remember?

Category: social media — jmacofearth @ 10:50 pm

I remembered three commercials when asked this afternoon what I liked. (I liked my boy from Westlake High, Drew Brees, winning the big dance!) Ad Age has all of them and I have take screen shots of the standouts: the good, the mediocre and the terrible.

I missed any buzz about the "consumer generated" ads. But you can see they ain't consumer-generated. They are ad firm-generated. No way Doritos was going to air crappy ads for the kind of money they were paying. And the news of Pepsi not advertising this year… so what!

The whale in the back of the car. (I couldn't have told you who it was for.) When the driver shouts, "It's in my mouth!" All bets are off as to where this one is going.

The Doritos samurai.

The baby day traders – girlfriend.

Honorable mentions:

Baby day traders – first class.

Audi's "Green Police" spoof:

Doritos, "Put it back!"

Hilarious concept. For what again? Nuts and popcorn? Odd enough!

Grand Finalé! (When chatting with another marketing maven we both gave Google's love ad best in show!)

Could'a, Would'a, Should'a (These were the opposite of forgettable. Sort of like, wha? You spent that much money on that?)

I love Chevy Chase, and the Vacation reprise, but if Austin's HomeAway took it's best shot with, "half the price of a hotel," I was disappointed in the ad and the value proposition.

Focus on the Family – toned down the rhetoric and nobody cared either way. (A huge chunck of cash wasted. They could've done a lot more good sending the million+ to Haitian families.)

The woman with a bad attitude makes her bathtub siren song for Motorola, for a phone that looks like a brick, nice! Moto has fallen from grace and a leadership position in mobile.

Funny, but what the heck is it about. Humor is a hard ad sell. If you can't recall what the ad was for so you can buy the product when you are in the store… well, the ad failed. This one is funny for what exactly?

All in all, the game was good and the ads were fair. A lot of money was spent and a lot of companies will not be with us by this time next year.

@jmacofearth
permalink: http://bit.ly/super-2010

Ad Age: has the 2010 Superbowl ads. What do you remember?

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Jan 20 2010

Social Media Being Challenged: CRAP? For Business? Really?

Category: community building,connections,lifestreaming,social media,tech opinion,trust & reputation — jmacofearth @ 3:26 pm

First We Have to Define What We Mean By Business!

Okay, so are we talking "small" business or Business? Saying "these are established brands" is not really a disqualifier is it?Are we talking mini-sized businesses? Or are we talking Dell, Oracle, Pepsi, Microsoft? I've done some work both in content generation, site development and social media monitoring for both sizes of the spectrum.

And then of course we have to define what we are calling social media. For example, is LINKEDIN, considered "social media for business?" I am sure it's not "exactly" a social media network… or perhaps it's the uber-social media network for "business."

Where Facebook and Twitter are more generic, LinkedIN is built on trust and reputation. What you say about yourself here is quite revealing. And what you say about others, and WHO you endorse is also telling. Social Media brands were not built in a month. And a LinkedIN network of trust is not built with a few allied colleagues. The value, and yes "business value" has more to do with who and why are you are connected to people. And then how you conduct yourself within the "conversations" that are going on.

But the rules are always the same. Build trust. Attack infrequently and only when attacked. (easier said than done, eh?) Actually, DON'T ATTACK. Read your post, then pat yourself on the back for being so clever and then delete the attack.

And always, always, always be transparent with what you've done, who you are currently doing it for, and how your experience has taught you things that you can share with others.

Namasté.
@jmacofearth
permalink: http://bit.ly/challenging-sm

http://www.youtube.com/watch?v=npjXEmExcxE
"What is your secret" from Nada Surf.

[As a response to some of the comments here, and more so the comments I got as part of the LinkedIN viral discussion, I have launched a NING community site to rally around the best ways to deal with TROLLS who attack. And more importantly the Trolls who threaten. Please join us at Social Media is Not Hate (Ning) You might be member #2!]

The whole series of posts. Watch for Trolls along the path, cause they are hoppin mad today!

The Backscratching Experts of Social Media and SEO are Gone
Nice Shot – How long's it been since you've seen the Matrix?
Social Media Proves Successful as ROI for Business, LinkedIN Group Flames On
Challenge ROI, Challenge the Model, but Social Media Means Real Business
Social Media Being Challenged: CRAP? For Business? Really?
A Bit 'o Humor at the Experts Expense: The SEO Expert said to the SM Expert
My MLK Manifesto 2010: I have a dream… I wish social media could be used to…
A Pirate's Life for Meeeee: Now about this Duck Song Thing? (Waddle Waddle Waddle)
Crazy Little Thing Called Love: If You Can't Say Something Nice… Well, Shout It
Drawing the Circles Around LinkedIN Contacts – Social Media for Business of Any Size
Does LinkedIN Create Business via Social Media Networking?
LinkedIN Gets Social: Is it Viral or CRAP? You Decide.