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May 17 2010

Are You What You Drive? What Does Your Car Say About Your Tribe?

Texas Longhorns and Pickup Trucks

We're in Texas and we're in Austin. So pickup trucks and Texas Longhorn emblems are quite common. I was amused enough to capture the moment when these two identical F-150's were stopped in front of me recently at a light.

The guy on the left obviously okay with his asymetrical grouping, and not concerned that the Longhorn emblem would dilute or be diluted by the F-150 logo. And the guy on the right, window tint free, is happier with a balance between his truck brand and his sports/educational brand.

I wonder what the Longhorn emblem actually means in Austin. Are we all UT graduates? Or perhaps just UT sports fans, say football, basketball, baseball? And it's not uncommon to see the Longhorn tribesfolk sporting the chrome Bevo as well as a liscense plate holder that says Hook'm AND a Lifetime Member of the Texas Exes. And occasionally even two chrome Longhorns. I'm not sure what the obsession is, but it think that's going a bit far to be included, don't you?

So the back of my car, a recent used car purchase, also sports a chrome Longhorn. My first. I have to admit it came with the car along with the sweet perfume smell that occasionally activates on hot sunny days when the car reaches +95 or so. I'm glad the dealer took off the "imagined" Tri-Delt sticker. I don't think I could've handled knowing that the coolest car I've ever owned was a sorority party car. UG!

That aside, what does our car and our car flags (stickers and emblems) say about us?

My quick list: bmw, longhorn, tennis.

bmw tribes and more

And from that several things can be deduced. I play tennis, I went to UT (I actually did), I drive sporty German cars, and I have a kid or two in elementary school. That's a lot of info.

And so what do you think of when I see other's cars and bumper stickers? Do sports team emblems establish any affinity between you and the driver? What about political or religious stickers?

What about this:

facial car advertising

Maybe I should go help them out and scratch off the unnecessary 's.' This van is parked at the entrance to our HEB parking lot every day. As they say, "Open 7 Days."

I would love to hear what you're sportin on your bumper, and if you make assumptions about other drivers based on their car choices and the tribes they advertise.

@jmacofearth
permalink: http://bit.ly/your-car

Some other car and tribe posts:

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Jul 15 2009

Personal Branding, What's In It For You?

Picture 4

[My response to a great post by Tom Martin: Can a 10 Year Old Have a Personal Brand?]

"NOT having a personal brand is like standing in a stadium full of people and hoping work will find you."


There is a difference between a personal "brand" and being a kickass 10 year-old pitcher. What your son has is budding reputation, not a brand. The brand comes in when he/you/the coach/the company starts putting a phrase, ID or "brand" around your son.

In my case, building a personal brand inside Dell was vital to my survival. In a company with over 80k workers and lots of really smart people how would I get my name on the radar of the executives that might actually give me a shot at something bigger than I was already working on?

This was never more apparent then during a global online "innovation" contest. When I stepped up, after about 30 or so entrants, one of the insiders hooted, "Jay-Maaac!" My nick name had become a brand. And at that moment I stuck out from the crowd as someone to be watched.

Turns out my idea was chosen as one of 7 finalists out of 71 entries. In fact, I had 2 ideas chosen. Is that a rockstar? Well, the VP who sponsored the contest was let go within a few months of the first round and the winner was never crowned. Was it a personal brand? Yep, right there in the crowd, a person basically "sponsored" my pitch. And since this person had been at Dell for more than 7 years, his calling me out was a huge boost for my confidence.

I can think of some branding to apply to your son, but for now I say he should perfect his craft and keep working hard. The "brand" will be established in the process of becoming an ever better player and more importantly a good person.

@jmacofearth
permalink: http://bit.ly/personal-brand

Note: I really want to explore the elements of personal branding in a future post. But for now, go Google or Bing yourself and see what your "internet brand" says about you. If it's not what you want it to say, then you'd better get to work. Many people and events can affect your personal brand, but taking control of your brand on Google or Bing is a matter of effort and strategic work. I can tell you more about that in a bit as well.

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future posts

A Collaborative Space: WebEx, Go-To-Meeting, Skype, Basecamp (Teaming/Meeting Tools)
Twitter Problem: How do you find enough interesting people to follow? Then how do you keep up with them?
The Agile Mind: Construction, Evolution, Care, and Feeding Instructions for Mental Flexibility

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