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Mar 08 2010

Have You BUZZed Today? Why Twitter and NOT Google Buzz is Trending Up.

the Google Buzz stats don't lie - mashable

[3-9-10: It's been 25 days since I looked in my Google Buzz folder. I'm starting to get tempted, just to see... But nah... ]

So even if you have high hopes for the newest social media platform, Google's Buzz, you might make a note of the information that is still clear on new technology champion sites like Mashable and ReadWriteWeb.

If you look at the tab on the left there <<< you will see that the Tweet to Buzz ratio is over 200 – 1. And the Tweet to F-Book ratio is 100 – 1. So let's imagine how BUZZ is going to make a long term impact or not.

First Problem with Buzz: It's tied directly to your G-Mail account.

While this is often mentioned as a feature. The reality is, if you don't use G-mail as your primary email platform you are likely to not Buzz at all. Where I work, we use the MS Outlook platform for all things email and scheduling. And Buzz and Outlook aren't in sync. To that point, Twitter and Outlook aren't buddies either, but the Twitter connectors are plentiful. What's coming for Buzz is yet to be seen.

Second Problem with Buzz: Much of what is mentioned as the secret sauce that Buzz has that Twitter does not is "simplification."

The problem with that idea is, your social media accounts, all of them, are managed by you. And you either do a good job of managing them or you don't. With Twitter there are a ton of tools to help you manage all of the incoming information. There are Twitter Lists (on Twitter.com) and amazing desktop/web apps (Tweetdeck, Seesmic, Hootsuite) that help manage the volume of Twitter traffic that you might expose yourself to.

What does Buzz have at this point? I'm not sure.

Third Problem with Buzz: It's just another tool.

How many new software programs are you willing to  learn this week? How much time do you have to spend "learning" new programs, in addition to doing your work? My guess is, if you are anything like me or my close associates, a new tool is only relevant if it fills a need that is not being met by your current tool kit.

Fourth Problem with Buzz: Adoption is the killer app.

Twitter is HUGE. Twitter is 100th the size of Facebook. For all the love we give Twitter, Twitter is a tiny piece of the social media pie. Google Buzz would have to have some kind of killer sauce to make a real splash. As Google WAVE shows, just because Google launches it, does not mean it will grow or be significant.

And if you look everywhere you do your social media networking, check out how invasive and persistent Google Buzz is relevant to Twitter or even Facebook. And if you are interested in being at the front of the power curve with a social media app, you might still focus your energies on Twitter. OR FACEBOOK, though I hate to say that.

But BUZZ is not going to get you a huge audience, no matter how BIG the MS-SM-M (Main Stream SocialMedia Media) would like you to believe BUZZ is going to be. And I believe in order to hedge their bets they are working it hard:

Google BUZZ on Mashable

Well, you check it out and let me know. Even Mashable's enthusiasm for BUZZ seems to be waning. I mean the numbers at the top left of this post don't lie. If people aren't BUZZing, it's not gonna be a "force."

Facebook = Force. Twitter = Force. Google = Force.

WAVE is a QUESTIONABLE FORCE.

BUZZ is not a FORCE.

We're looking for the Force. And I can hear the words of the Storm Trooper, "These are not the droids you are looking for." Sorry Google. But hey, let's make the WAVE happen. We need some good applications of the WAVE. Not more pretty movies about how cool the WAVE CAN BE. But actual use of the WAVE to bring an EVENT or SUBJECT to LIFE.

I have an idea for SXSW Music, Film and Interactive. SXSWave.com. But I'm just starting to set up the framework. I've got some friends at both Google and SXSW, so, ya might keep your eye on it. Or wait and see if it TRENDS. (grin) Or perhaps we'll wait until next year to really launch it. It all depends on the weather and the price of tweets in China.

@jmacofearth
permalink: http://bit.ly/SXSW-WAVE

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Feb 27 2010

Sacrificing Twitter for the Greater Good: Signal-to-Noise Improves (Update v1 3-1-10)

dropping followers like hot potatoes with managetwitter

managetwitter.com: we gain some we lose more.

Update 3-1-10: It appears I'm losing about 10 followers a day on average, as the tweeps catch up to the fact that they themselves have been unfollowed. (new chart at bottom of page)

I've done it again. Right here, just weeks before the announcement of the Texas Social Media Awards and the start of SXSW I've gone an unfollowed over 4k followees on Twitter. I am sure the affect on my followers will be quite dramatic as well. So here's why I did it.

1. Life is too short to be trying to read everything.
2. Everyone is so stoked about BUZZ because they get to be selective about who they choose to include. (Duh, how'd we get so over-followed in the first place.
3. Discovery is the biggest rush with social media, so if I unfollow a ton of folks I get to rediscover them again! wOOt!
4. I believe who you follow is as important as who follows you.
5. Good Twitter tools are hard to find.
6. All the folks I unfollowed were probably auto-dm bots anyway.
7. I probably do not deserve the number of followers I have. (Well, that one's a bit tongue-in-cheek, but…)
8. Take a bold action. None of this unfollowing by the 20-per-page, as Twitter.com (hell) would have it.

So what is going to happen from here? Oh my, all the people who are concerned about who's following and who's not following will start dropping me in huge waves. Thus my ranking, my status on the Twitterholic in Austin list is going to plummet like a rock. And I will drop back into the goop from whence I came.

Then something remarkable is going to happen. I am going to discover some new cool people to follow. Some of whom I have not followed in months. Some of whom I've never followed. And some of whom I've followed, unfollowed and followed again.

And that's the fun of it.

Here's a comparison of my followers vs. followees as reported by twittercounter.com.

resetting my followers on twitter using twittercounter

All that said, I hope you stick around. I hope you tweet good stuff. And I hope we continue to enjoy the conversation.

But I will understand if you UFM. As a close friend said recently, "I tried to follow you, but you are insane. Half the time I have no idea what you are talking about. It just made me feel confused and dumb."

I hope that's not the affect my range of tweets has on you, but I do understand if it does. I do.

@jmacofearth
permalink: http://bit.ly/sacrificing-twitter

I hope you can find a lot of great reasons to follow me, and my rants on Twitter and about Twitter. Here's my little collection called The Twitter Way.

And I'm also putting together a list of TwitterTools, the one's I know and love. I call this the TwitterMatrix.

This massively coordinated unfollowing was powered by ManageTwitter.com. Bless them for developing a new tool to manage our accounts at more than 20 peeps per page, like Twitter.com. Now we can get some unfollowing done, by golly!

+++

Here's the newest chart as of 3-1-10. I have changed the scale to be only 1 month, to show more clearly the pattern as my followers begin to drop off, primarily because I have unfollowed, not because I am tweeting differently, or doing anything spammy. It's just a fact, if you unfollow me I'm likely to unfollow you. If I'm paying attention, that is. And if I care.

My chart of follower loss since the purge.

nearing 7k followers again - my twittercounter stats

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Feb 21 2010

TEDx Austin: Aftermath of a HUGE EVENT: Playing Big Forever After!

Screen shot 2010 02 20 at 12.03.33 PM1 TEDx Austin: Aftermath of a HUGE EVENT: Playing Big Forever After!

I have talked to about 15 people who were at TEDx Austin yesterday and the reactions are mostly the same: Blissful Awe!

What happens from here on out is a bit harder.

See, in a number of previous, "peak" experiences, I have traveled to the mountain top, to share and grow with a group of people, and then made the long journey back, to attempt a return to my "pre-mountain" life. And I can tell you, my dear TEDx friend, we will not ever be the same. So that's the good and the bad part.

The Butler Brothers' video on the creation of the TEDx program:

TEDxAustin from The Butler Bros on Vimeo.

On the UP side of the coin, many were touched by the performances, the connections, the sheer magnitude of the day. I said it yesterday on my blog, and repeated it several times today — when asked, "What was your favorite part?" — that after the first three speakers, I could've gone home fulfilled.

Done! Cooked! Full! Of course I would've missed many of the other moments… But I'll share in a future post how the alignment of those three speakers struck me, if not mute, then deaf and dumb. (grin)

On the DOWN side of the coin — and this is a challenge not a reality, it does not have to be this way — there were fewer than 400 of us who got to experience TEDx LIVE. And the streaming audience trended between 150 – 400 for the entire show, so lets be generous and round UP and say that 800 people were blessed to have been a part of TEDxAustin Numero Uno. (That's a fairly small tribe/village.)

Well, that leaves a whole boat load of folks, even here in Austin, that will have some skepticism, ambivalence and perhaps even irritation at our gushing about TEDx. Even our friends won't really be able to grok our enthusiasms. And that's okay. But it's hard.

In my experience there are also two ways to deal with the flatlands, as I refer to the un-enhanced, un-enlightened, un-BIG places we often inhabit in our daily lives. Tomorrow we go back to work. The next day we exchange only a few TEDx emails, tweets or FB updates. And in a week, well… I stop. It does not have to go this way, but usually does.

In a few weeks many of us TEDx alumni will be hitting SXSW and SXSWi trying to glean the same high. But those are rough waters, and made up of very different agendas. And so many others won't have the "next thing" to go to.

And so what do we do with ourselves until TEDxAustin 2.0?

Here's what I think we do:

  1. Never admit that we might have been a bit touched by the moment, and that the experience of TEDx was remarkable, but it was only kinda remarkable. It WAS huge, it WAS BIG. And while there was coffee and tea and wine and beer, the rush you felt was REAL. Don't deny or belittle PLAY BIG day ONE.
  2. Hold fast to the ideas you gravitated towards at TEDx. These touchstones may very well be your connection to a deeper life. (I refer you to Care of the Soul and Artist's Way for further explorations of this topic.)
  3. Hold loosely to the new friends, colleagues and visionaries you connected with. (Because the #4 is the key!)
  4. Strengthen the CORE relationships of your life.

I am certain that there will be another TEDxAustin. I am hopeful that I am worthy of a seat in the audience. I am certain that I will kindle and open up new opportunities with many of the people I met and many whom I reconnected with.

But what each of us as individuals must do is focus on what is important and what has the most impact in our lives. To change and better the lives of others we first have to get right in our own lives. And much of that starts with the relationships that are right here in front of us.

@jmacofearth
permalink: http://bit.ly/TEDx-reflect

IAMACONNECTOR.COM has a growing TEDxAustin page: TEDxAustin Connect (please join and ask for admin rights, and you can add your connections from this masterful event!)

The official Flickr stream of Kirk Tuck images from TEDxAustin is UP!

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Nov 18 2009

Name Your Passion: Are You a Creative or Account Type?

Category: about me, career, executive learnings, social media, tech opinionjmacofearth @ 2:10 pm

Why are we involved with digital marketing? Cutting edge? Bleeding edge? It's where things are going? Advertising is advertising where ever it takes place?

In seeing a tag line and list of speakers at IDEA 2009, a top Interactive Marketing conference I starting trying to imagine what ONE SHOW I would attend, which show would it be? What path would I choose as a statement about my passion and my creative vs. business acumen.

On the advertising and marketing side I have the IDEA conference. The presenters runs like a list of visionaries and people to watch in hip marketing, pr and advertising [yes there is a difference].

On the uber visionary side I have TED. Yes it's expensive but just going sets a bar pretty high for your ambitions.

Then there's WOMMA and the InBound Marketing summit. More for the practitioners of social media and the monetary connections to be made there. People we are all addicted to like Chris Brogan, David Armano, Seth Godin.

And lastly is Austin's own SXSWi (South-by-Southwest Interactive). I still have a panel in the running for presenting in 2010, so wish me luck.

[I know this is a limited and incomplete list, but this is supposed to be a short engaging post.]

And this year, my answer is…  IDEA. Roy Spence from GSDM, Barry Diller, Paul Bennett from IDEO, Alex Bogusky from Crispin Porter + Bogusky. And the list goes on.  The whole inspiration for this post was their tag line that touched a nerve or a vein [if we are characterizing passion rather than irritation].

IDEA 2009: Reinvention. The Velocity of Ideas.

What are your thoughts, choices, additions? What ONE CONFERENCE would define your passion and core strengths best?

@jmacofearth
permalink: http://bit.ly/name-your-passion

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