The Twitter Way

Mar 08 2010

Rockin the Tweets: Twitter Tools, Twitter Lists, Stats, Discovery #Twitter

Category: code is poetry, community building, connections, how do i?, lifestreaming, social media, tools — jmacofearth @ 8:13 am

So all the BUZZ around Google Buzz seems to be around simplicity and not having too many followers or having too much noise due to those followers. Here's something I want to let you know. It's not the tool (twitter vs buzz vs facebook) it's how you manage it. So here's a few ideas I'd like to share around managing your social media status-sphere. It really doesn't matter if you are trending towards Buzz over Twitter. What matters is how you use it.

First up: Twitter Lists.

What are they? Why you need 'm. And why your Tweetdeck or Hootsuite lists are different.

Here is my page of Twitter list links: http://uber.la/tools/twitter-lists

So what I would like to ask you, as you are starting to re-frame your social media accounts is this, "If I can't add you to one of my Twitter lists I probably shouldn't be following you in the first place."

There is a 500 tweep limit for Twitter lists. So beyond that you will have to create 2nd and 3rd lists to keep your "austin friends" together in your lists. You will notice I have an "austin friends" and an "austin friends 2" lists. This is not an indication of favoratism, but merely a reaching of the Twitter List 500 tweep maximum. I suspect I will be giving up my "tennis" list or my "cats and dogs" list in the future to build an "austin friends 3" list. But not today. (grin)

RULE of TWITTER ADDITION: before you click "follow" figure out what list you are going to add someone to and then do both. 1. Follow; 2. Add To List.

RULE of TWITTER SUBTRACTION: if you are following someone and you can't put them on a list, perhaps you should consider unfollowing them. 1. Examine who you follow; 2. Add all "friends" to a list; 3. UF, unfollow everyone you cannot place on one of your lists. (Why were you following them in the first place?)

Next: Twitter Tools

Fact: You can't manage Twitter on Twitter.com. You need tools. Aside from the Twitter Tools Matrix, here is the shortlist for Twitter clients I recomend.

1. Tweetdeck; 2. Seesmic; 3. Hootsuite. And more recently, a Mac-only favorite is Nambu.

Next: Twitter Stats and Analytics

While following and being followed in Twitterville is interesting, almost as interesting and potentially more valuable is the tools that allow you to see what people are tweeting about. Example: during the SuperBowl 2010 the hashtags #nfl and #superbowl and #superbowlads were quite popular with tweeters who were rating the advertisements that were paying over a million dollars per 30 sec. slot. So if your ad didn't "trend" within these hashtags you can bet the audience mostly ignored it, or forgot about it. And there were a number of unremarkable ads.

TERM: "Trending." When something is trending on Twitter it means the Tweet volume is so large that it is showing up as one of the top twenty most frequent words being tweeted.

So what tools are my most used when looking at Twitter trends? Here are my top Twitter stats and analytics tools.

1. TwitterVenn (making Venn diagrams out of trends is fun and easy); 2. TwitterFall (a visual browser for seeing hashtags and searches) ; 3. Twitter Trends Map (see the topics that are trending worldwide);

Finally: Twitter Discovery Tools

Finding new people to follow, new trends to track and new hashtags to search for is all part of the beauty of Twitter.

1. Mr. Tweet (who you follow and who they recommend); 2. FriendorFollow (are they following you back?); 3. NearbyTweets (how's close to you and tweeting?); 4. Twittoria (information about your flock)

Take the time to add value to your Tweets. Don't just follow to gain followers. If you can't put them on a Twitter List, don't follow them. Lists will become the new marker of Twitter Authority.

No, you can't ask me to add you to a list. I must discover you and add you manually. Yes, you can ask me, but I'm likely to… consider it first.

@jmacofearth
permalink: http://bit.ly/rule-twitter

Sacrificing Twitter for the Greater Good: Signal-to-Noise Improves (Update v1 3-1-10)

Category: community building, connections, how do i?, social media, speed the web, tech opinion, tech reviews, tools — jmacofearth @ 7:43 am

dropping followers like hot potatoes with managetwitter

managetwitter.com: we gain some we lose more.

Update 3-1-10: It appears I'm losing about 10 followers a day on average, as the tweeps catch up to the fact that they themselves have been unfollowed. (new chart at bottom of page)

I've done it again. Right here, just weeks before the announcement of the Texas Social Media Awards and the start of SXSW I've gone an unfollowed over 4k followees on Twitter. I am sure the affect on my followers will be quite dramatic as well. So here's why I did it.

1. Life is too short to be trying to read everything.
2. Everyone is so stoked about BUZZ because they get to be selective about who they choose to include. (Duh, how'd we get so over-followed in the first place.
3. Discovery is the biggest rush with social media, so if I unfollow a ton of folks I get to rediscover them again! wOOt!
4. I believe who you follow is as important as who follows you.
5. Good Twitter tools are hard to find.
6. All the folks I unfollowed were probably auto-dm bots anyway.
7. I probably do not deserve the number of followers I have. (Well, that one's a bit tongue-in-cheek, but…)
8. Take a bold action. None of this unfollowing by the 20-per-page, as Twitter.com (hell) would have it.

So what is going to happen from here? Oh my, all the people who are concerned about who's following and who's not following will start dropping me in huge waves. Thus my ranking, my status on the Twitterholic in Austin list is going to plummet like a rock. And I will drop back into the goop from whence I came.

Then something remarkable is going to happen. I am going to discover some new cool people to follow. Some of whom I have not followed in months. Some of whom I've never followed. And some of whom I've followed, unfollowed and followed again.

And that's the fun of it.

Here's a comparison of my followers vs. followees as reported by twittercounter.com.

All that said, I hope you stick around. I hope you tweet good stuff. And I hope we continue to enjoy the conversation.

But I will understand if you UFM. As a close friend said recently, "I tried to follow you, but you are insane. Half the time I have no idea what you are talking about. It just made me feel confused and dumb."

I hope that's not the affect my range of tweets has on you, but I do understand if it does. I do.

@jmacofearth
permalink: http://bit.ly/sacrificing-twitter

I hope you can find a lot of great reasons to follow me, and my rants on Twitter and about Twitter. Here's my little collection called The Twitter Way.

And I'm also putting together a list of TwitterTools, the one's I know and love. I call this the TwitterMatrix.

This massively coordinated unfollowing was powered by ManageTwitter.com. Bless them for developing a new tool to manage our accounts at more than 20 peeps per page, like Twitter.com. Now we can get some unfollowing done, by golly!

+++

Here's the newest chart as of 3-1-10. I have changed the scale to be only 1 month, to show more clearly the pattern as my followers begin to drop off, primarily because I have unfollowed, not because I am tweeting differently, or doing anything spammy. It's just a fact, if you unfollow me I'm likely to unfollow you. If I'm paying attention, that is. And if I care.

My chart of follower loss since the purge.

Tags: 20-per-page, confused and dumb, discovery, follow me, good tweets, good twitter tools, google buzz, manage twitter, managetwitter.com, over-followed, over-tweeted, passionate unfollowing, range of tweets, rants on twitter, rediscover, signal-to-noise, sxsw, sxswi, Texas Social Media Awards, that's the fun of it, the twitter way, trending, twitter discovery, twitter fail, twitter hell, twitter.com, twitterfail, unfollowing, who follows you, who you follow

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Jan 23 2010

Twitter Lists: New Social Reputation Monitor (SRM) and Filter – 500 Tweep Limit?

Category: community building, connections, lifestreaming, social media, tech opinion — jmacofearth @ 5:14 pm

Along the way towards creating the BEST social media list of people I hit the wall today. 500 people and I cannot add any more social media folks to my list. WTF Biz Stone? How is this a good idea?

I was a bit dubious about Twitter Lists in the beginning, but I'd have to say I've started gathering and filtering people using Twitter Lists, but now I'm stuck. Do I have to build a socialmedia-2 list? What?

What is everyone else doing?

I guess I can delete folks from the lists who might be better served on a different list. But what is the deal? So far they are not spammy.

Oh well.

@jmacofearth
permalink: http://bit.ly/list-fail

See all the uber.la Twitter writing on The Twitter Way page.

Tags: 500 tweeple, hitting the wall, limits on twitter lists, NING, Social Reputation Monitor, srm, the twitter list limit, the twitter way, twitter, twitter lists, twitterfail, twitterway, why twitter

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Jan 16 2010

Crazy Little Thing Called Love: If You Can't Say Something Nice… Well, Shout It

Category: community building, lifestreaming, social media, tech opinion, trust & reputation — jmacofearth @ 5:05 am

People call it going negative. Others understand that people don't forward a boring email or promote a vanilla digg. Well, think about it, do you?

IMFHO – If you aren't falling you aren't learning. If you don't loose followers on a regular basis, then they are not paying attention and you are not making yourself clear. I am not for everyone, call it an acquired taste; Like a David Letterman (the 80s – 90s version, before he got bitter and regretful) or the Onion, either you get me or you don't. And if you don't follow, that's cool. If you block me, I might ask why (@omarg I understand, @LaniAR, I don't understand) and then follow up with an "I'm sorry" if appropriate or a "Sounds fair" if I disagree with you.

But… And here's where the kid gloves come off: If you attack me (long form or short form) be prepared to defend yourself. And not just from a flame war, from facts, figures, references, documents, historical participation on social media sites like LINKEDIN, and mainly your own content. Where do you put your attention? What is it that you are constantly going on about?

I'll give you my top 3 from that little list over there >>> to the right.

#1 social media
#2 tech reviews and opinion
#3 about me
(verify these counts in a second before publishing…) ;-0 )

And I've done a bunch of posts on sentiment, or how negative am I really. Maybe I need to update the meter, but I'm pretty up and happy and on the sunny side of things. Until I'm down. Then I see dark clouds overhead, I rant a bit, and I go dark myself and don't surface for days.

What I discovered at Dell and occasionally in social media was it doesn't really matter if your right. And though I may not like it, sometimes it may not be appropriate to go directly to the person who is having the conflict with you. (At Dell, I'm pretty sure it was a legal thing, an ethics thing, a sensitivity thing.) Okay, so don't go direct with the person, talk to their manager. And don't drop the f-bomb. EVER!

As a wrap, let's take one example of where jumping in with guns blazing (Well, my guns weren't hot until I was attacked after the first post.) was seen as inappropriate by some, offensive and worthy of counter strikes by others, accurate and praiseworthy by a few, and privately praised by many. And some of those private supporters, those who PM'd me on LinkedIN to say, "Keep it up." finally commented on the thread themselves. This particular thread demonstrates how even a former victim can become a supporter of the abuser if it's in the best interest of the victim.

Now I am not saying I'm right, or that my techniques and linguistic dexterity is always ON or appropriate. What I am saying, is that if you say something back it up with Passion AND Facts. If you attack, be prepared to meet the social media ninja.

And don't drop the f-bomb. EVER!

@jmacofearth
permalink: http://bit.ly/goingnegative

[As a response to some of the comments here, and more so the comments I got as part of the LinkedIN viral discussion, I have launched a NING community site to rally around the best ways to deal with TROLLS who attack. And more importantly the Trolls who threaten. Please join us at Social Media is Not Hate (Ning) You might be member #2!]

The whole post thread. Watch for Trolls along the path, cause they are hoppin mad today!

Nice Shot – How long's it been since you've seen the Matrix?
Social Media Proves Successful as ROI for Business, LinkedIN Group Flames On
Challenge ROI, Challenge the Model, but Social Media Means Real Business
Social Media Being Challenged: CRAP? For Business? Really?
A Bit 'o Humor at the Experts Expense: The SEO Expert said to the SM Expert
The Red Badge of Courage: Haiti Needs Everyone's Help (JAN 19-10 update 5)
My MLK Manifesto 2010: I have a dream… I wish social media could be used to…
A Pirate's Life for Meeeee: Now about this Duck Song Thing? (Waddle Waddle Waddle)
Crazy Little Thing Called Love: If You Can't Say Something Nice… Well, Shout It
Drawing the Circles Around LinkedIN Contacts – Social Media for Business of Any Size
Does LinkedIN Create Business via Social Media Networking?
LinkedIN Gets Social: Is it Viral or CRAP? You Decide.

The Twitter Way (a gathering of all the Uber.la Twitter posts)
Twitter Lists (my list making on Twitter – you need to understand and WORK Twitter lists)
TwitterTools (the Twitter Matrix of apps and sites to make your tweeting more productive and fun)

Tags: @laniar, @omarg, about me, And don't drop the f-bomb, david letterman, dell, don't drop the f-bomb, f-bomb, go dark, going dark, going negative, goingnegative, IMFHO, inappropriate, linkedin, lists on twitter, NING, sniper, social media, social media is not hate, social media ninja, social media rant, tech opinion, tech reviews, the onion, the twitter matrix, the twitter way, tools, twitter lists, twitter matrix, twitter tools, twitter way, twitterlists, twitterway, vanilla digg

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Aug 24 2009

Culling the Spammers from My Twitter Followers: TwitBlock.org Rocks!

Category: lifestreaming, social media, speed the web, tech opinion, tools, trust & reputation — jmacofearth @ 4:44 pm

Days later the trend continues.

I think I'm beginning to like this. Deleting spammy followers hurts my following, but once you get the hang of it, it really is fun knocking off the quote-spammers, the check-me-out-online spammers, the SEO-spammers. Heck, I think my spammer count has gone UP because I keep mentioning spam, spam, spam, spam, wonderful spam, wonderful spam. My count above, Added since yesterday: -1. Average growth per day: -20. Oh my. I was so close to 7,100! And for what? I may sink forever in a torrent of spammy tweeters. Oh whoa is me and my flock.

From a high of 7,093 I have aggressively BLOCKED spammy followers using TwitBlock.org, my new favorite tool. [I'm not sure how I got spam listed by 9 twitblock users, but I have some suspicions. Oh well. If you're in the neighborhood and would like to "whitelist me" as not spam I'd appreciate it.]

Well, my aggressive unspam blocking has resulted in a drop in my follower count to 6,870. Seems like the Tweespammers are aggressive about unfollowing unfollowers. I say if you're gonna blast crap quote spam, MLM marketing messages and sexcam solicitations I think you should be blocked. Perhaps those folks can figure out who blocked them and block back?

No worries. Seems like the value of a tweet just got a little more easy to spot with Twitblocker. Two great things about this tool.

1. It shows all your spammy followers on one screen allowing your to unfollow a lot of people at once. And the spammers are easy to spot, believe me. Especially when they are all lined up together like a police lineup.

2. As the tool gets more users and more accounts are rated as spam, the ratings will get better and the tool will be better at pulling spammers out of your flow.

Here's a sample output as TwitBlock began scanning my followers:

You can see I have not blocked sxpanel, but I am about to block Schwartz632. It's easy to spot the spammers, but TwitBlock makes it really easy to find them all in one place.

What we need perhaps is a kick ass Tweeter list. I've been wanting to build a matrix of folks I follow in different fields. Like a verification or a seal of approval for some folks I think are awesome. Starting with my very few #FF #followfriday nominations and Mr. Tweet recommendations, I'm sure I could produce a shortlist of recommendations. That will be my next task.

In the mean time keep it clean and add your account to Twitblock.org and get blocking. The twittersphere will thank you and together we can reduce the noise.

@jmacofearth
permalink: http://bit.ly/twitblock-inaction

NOTE: If you think I'm spammy please let me know. I'd be happy to understand how I can provide more value for you. My motto is WIIFY (what's in it for you). And an ON NO: In unfollowing so many peeps I just upset my follow/follower ratio and I can follow no more people. Gotta get out the wackin tool again. ARRRGGH!

See also The Twitter Way, the collected posts about Twitter and Doing Twitter Right

A funny post from Mashable on the Top 25 most spammy Twitter Avatar images.

Latest Twitter Posts

My favorite twittertools:

Tags: #ff, aggressive blocking, follow/follower ratio, followfriday, mr. tweet, my twitter recommendations, pornsters, spammy tweeters, the twitter way, tools, tweespammers, tweetreach, twitblock, twitter discovery, twitter porn, twitter spam, twitter valuation, twittercounter, twitterholic, unfollow spammers, unfollowers, WIIFY

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∴ The Lifetime Value of a "Connection" - Business is One Thing, Deep Friendship Another Thing Entirely
∴ The Agile Stack: How to Speed-the-Web. What's in your social media toolbox?
∴ "We Googled You" : What You'd Better Know About Your SERP on Google

Contact John McElhenney - All content ©2006-2010 - Theme by Tommaso Baldovino - Mod by Rick B | my flavors connector

uber.la

Rockin the Tweets: Twitter Tools, Twitter Lists, Stats, Discovery #Twitter

Sacrificing Twitter for the Greater Good: Signal-to-Noise Improves (Update v1 3-1-10)

Twitter Lists: New Social Reputation Monitor (SRM) and Filter – 500 Tweep Limit?

Crazy Little Thing Called Love: If You Can't Say Something Nice… Well, Shout It

Culling the Spammers from My Twitter Followers: TwitBlock.org Rocks!

∴ The Lifetime Value of a "Connection" - Business is One Thing, Deep Friendship Another Thing Entirely ∴ The Agile Stack: How to Speed-the-Web. What's in your social media toolbox? ∴ "We Googled You" : What You'd Better Know About Your SERP on Google

Contact John McElhenney - All content ©2006-2010 - Theme by Tommaso Baldovino - Mod by Rick B | my flavors connector

∴ The Lifetime Value of a "Connection" - Business is One Thing, Deep Friendship Another Thing Entirely
∴ The Agile Stack: How to Speed-the-Web. What's in your social media toolbox?
∴ "We Googled You" : What You'd Better Know About Your SERP on Google