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May 15 2010

What Have You Tweeted for Me Lately? *or* Burnout In Twitterville (update 5-15-10)

dropping the flock off at the tweetUpdate 5-15-10: If you don't provide value the fall will continue. That's the trend at least, after dropping nearly 1000 followees, the people continue to wake up and return the favor. But here's the good part, I don't have a plan or a program for growing my flock again. What I do have is a strategy to create tweets that are valuable for people who follow me. No tweets about TV shows or what I'm eating at the moment. Some about social media trends and ideas, some about leadership ideas, and some about my latest writing. AND if someone likes what I'm tweeting, I'm HOPING that that is how they begin following me. But of course there are a lot of strategies for building a Twitter following. One of them is just to follow as many people as possible, and hope that they follow back. I don't really subscribe to this technique. I guess it's okay if the "land grab" mentality is all that matters to you. "How many followers do YOU have?" Perhaps. But I don't think it's the REAL way to be. And again, that's merely MY opinion.

BE REAL, BE REAL-TIME, AUTO-NOTHING, CONVERSE. [tha post on this]

Update 5-13-10: Flirting above 7k followers, my UFs thins my flock. Well, this was expected.

Dropping Tweeters means dropping followers

Today I spent twenty minutes UNFOLLOWING folks. I used ManageFlitter, (looks like they had to change their name from ManageTwitter) my favorite app/site for helping you do some of the heavy lifting in Tweep management. And I think in the coming days and weeks my cleaner stream might provide more valuable information.

And here's where the return is. If I thin the heard, even my Tweetdeck tools become better at parsing out the tweets of value from the tweets of promo-mundane-eatingthis-followme-pleaseretweet-teeth whitening chatter that gives Twitter a bad name.

So unDiscovery is almost as much fun as Discovery. And ManageTwitter gives you some tools to help ID and unFollow a lot of people at once. (I can hear  you saying, "hey John, why were you following all those people anyway?" and I do have an answer for you, but let's hold off on it for second.)

First MF puts your suspect followers in several categories for easy sorting.

Sorting your tweeps with Manage Flitter

And then here's my simple process.

Processing your followers

And one of the best things you can do is BLOCK and REPORT the obvious spam accounts. Like this:

tweeters get blocked and reported

So the fun part of this is… You can rediscover some of the folks you unfollowed, as if they were new discoveries! I mean, seriously, if you miss a tweet from Chris Brogan, it's not gonna kill ya.

And then the next step is to examine what YOU have been tweeting. If you were to go back and look at your entire tweetstream, can you pick out some "best of" tweets?

We're all learning this process in our own ways. Some people like to tweet about TV shows and what food they are eating or making. That's cool, but not for me. And I'm not for everyone either. I try not to get bummed when going through the "not following you" section and learning that some of my real-life friends are no longer following me. One friend said, "I was following you for a bit, but you are insane. 90% of the time I have no idea what you are talking about. So I had to unfollow you."

(Nod.)

I get it.

@jmacofearth
permalink: http://bit.ly/unfollowthis

Check out The Twitter Way TAB for all the Tweet-related posts.

Some related posts:

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Mar 08 2010

Rockin the Tweets: Twitter Tools, Twitter Lists, Stats, Discovery #Twitter

Screen shot 2010 03 06 at 4.08.06 PM Rockin the Tweets: Twitter Tools, Twitter Lists, Stats, Discovery #TwitterSo all the BUZZ around Google Buzz seems to be around simplicity and not having too many followers or having too much noise due to those followers. Here's something I want to let you know. It's not the tool (twitter vs buzz vs facebook) it's how you manage it. So here's a few ideas I'd like to share around managing your social media status-sphere. It really doesn't matter if you are trending towards Buzz over Twitter. What matters is how you use it.

First up: Twitter Lists.

What are they? Why you need 'm. And why your Tweetdeck or Hootsuite lists are different.

Here is my page of Twitter list links: http://uber.la/tools/twitter-lists

So what I would like to ask you, as you are starting to re-frame your social media accounts is this, "If I can't add you to one of my Twitter lists I probably shouldn't be following you in the first place."

There is a 500 tweep limit for Twitter lists. So beyond that you will have to create 2nd and 3rd lists to keep your "austin friends"  together in your lists. You will notice I have an "austin friends" and an "austin friends 2" lists. This is not an indication of favoratism, but merely a reaching of the Twitter List 500 tweep maximum. I suspect I will be giving up my "tennis" list or my "cats and dogs" list in the future to build an "austin friends 3" list. But not today. (grin)

RULE of TWITTER ADDITION: before you click "follow" figure out what list you are going to add someone to and then do both. 1. Follow; 2. Add To List.

RULE of TWITTER SUBTRACTION: if you are following someone and you can't put them on a list, perhaps you should consider unfollowing them. 1. Examine who you follow; 2. Add all "friends" to a list; 3. UF, unfollow everyone you cannot place on one of your lists. (Why were you following them in the first place?)

Next: Twitter Tools

Fact: You can't manage Twitter on Twitter.com. You need tools. Aside from the Twitter Tools Matrix, here is the shortlist for Twitter clients I recomend.

1. Tweetdeck; 2. Seesmic; 3. Hootsuite. And more recently, a Mac-only favorite is Nambu.

Next: Twitter Stats and Analytics

While following and being followed in Twitterville is interesting, almost as interesting and potentially more valuable is the tools that allow you to see what people are tweeting about. Example: during the SuperBowl 2010 the hashtags #nfl and #superbowl and #superbowlads were quite popular with tweeters who were rating the advertisements that were paying over a million dollars per 30 sec. slot. So if your ad didn't "trend" within these hashtags you can bet the audience mostly ignored it, or forgot about it. And there were a number of unremarkable ads.

TERM: "Trending." When something is trending on Twitter it means the Tweet volume is so large that it is showing up as one of the top twenty most frequent words being tweeted.

So what tools are my most used when looking at Twitter trends? Here are my top Twitter stats and analytics tools.

1. TwitterVenn (making Venn diagrams out of trends is fun and easy); 2. TwitterFall (a visual browser for seeing hashtags and searches) ; 3. Twitter Trends Map (see the topics that are trending worldwide);

Finally: Twitter Discovery Tools

Finding new people to follow, new trends to track and new hashtags to search for is all part of the beauty of Twitter.

1. Mr. Tweet (who you follow and who they recommend); 2. FriendorFollow (are they following you back?); 3. NearbyTweets (how's close to you and tweeting?); 4. Twittoria (information about your flock)

Take the time to add value to your Tweets. Don't just follow to gain followers. If you can't put them on a Twitter List, don't follow them. Lists will become the new marker of Twitter Authority.

No, you can't ask me to add you to a list. I must discover you and add you manually. Yes, you can ask me, but I'm likely to… consider it first.

@jmacofearth
permalink: http://bit.ly/rule-twitter

See also:

Finally an amazing image of some of the visualization tools linked off of VisualComplexity.

Explaining complex ideas with images and maps

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Dec 29 2009

You Are My Filter *One of My Filters* Thank You for Not Wasting My Time

I started the Just Click It series of posts a week ago because I wanted to share my wanderings in a more coherent way. Here's what I mean.

Most days I spend a few hours (could be many) on the computer, much of that time is spent moving around the web in random ways to find useful nuggets for my brain. Now my meandering is not necessarily random if you know a little bit about me.

  1. I work in (and try not to obsess about) social media, so many of the things I write about or tweet about have to do with social media
  2. I love music, so I will often throw in a music video or playlist as my thematic background
  3. When something strikes me as laugh-out-loud funny I do my best to share it
  4. I wax philosophic about the web, my participation in it or avoidance of it
  5. The wonders of the world never cease to amaze, and if I find something outrageously scientific or odd that will often find a way into my stream

So what am I doing? What I call my lifestream is a collection of outputs of my wanderings, rantings, tweets, muses and entertainments. If you are connected to me via social media, and you have similar interests you will likely find something pre-approved and annotated by yours truly. Now if you don't care for my tastes the "stream" may come off as random and useless. This is how most people experience Twitter for the first time.

I often hear, "Why do I care what your having for lunch or when you are going to the bathroom?"And for that I don't have a great answer. "You don't and you shouldn't." But I am not the ruler of Twitter or how people use it. But I can unfollow at any time. And I might just put out an original thought or two about how people "should" use Twitter. Of course, that is according to ME.

Other things I say to new Tweeters:

  1. Find someone you are interested in and follow them.
  2. Follow just a few people and listen.
  3. And for goodness sake don't start tweeting about things you hate others tweeting about just to join in.

My rule of thumb is taken from the Talking Heads song, Psycho Killer, "When I have nothing to say, my lips are sealed/ say something once, why say it again?"

And so, for the purposes of this metaphor I am filtering the universe of the web and serving up only the bits that I find important, funny, or amazing. That's MY directive. If it doesn't fit that criteria you won't hear me or read me chatting, blogging or tweeting about it.

And in my quest to get better at focusing, I am unfollowing people at a rapid rate for several Twitter uber-violations. *These are my rules, so if you don't agree, let me know what you think in the comments, that's why they're OPEN.*

  1. I'm going to get a Diet Coke. I'm going to bed. I'm going to eat.
  2. Get a 1,000 followers in 10 minutes.
  3. The dentist isn't telling you all about Teeth Whiteners because they are evil.
  4. I can show you how to make more money than you can dream about using Twitter.
  5. Come see my sexy pics, I'm lonely.
  6. The best deal on Flat Panel TVs just got better, click here for our lowest price yet!
  7. Anything you can quote I can quote better. (Again if you don't have anything to say, it's best to be quiet. Even if I like the quote I'm likely to unfollow you. No big loss. But I don't need you to become my Famous Quotes researcher.)
  8. And yes even FollowFridays can piss me off at times. Better known as #FF or #FollowFridays, these are usually a long list of Twitter promoters pimping their friends and family to get more followers. There was this "lion guy" Tweeter that #ff'd me week after week. At first I was like, "Gee dude, thanks." Later when I went to look at his Tweetstream… Guess what? … It was ALL #FF. That's all this person did. Talk about working the follower network.

And that's it. If you try and Tweet things of value, what ever that value is to you, then we're golden. If you start to hammer me with coupon-type stuff, or what you're having for lunch, I might UF. (I'm not a foodie.) Worse, if I think you're WAY off, I'll probabaly let you know.

I've been accused of being harsh at times. *I apologize.* But what I hate is people wasting other people's time. So I will do my best to keep it clean, and to Value the Tweet. And I'm working towards making my emails only 140 characters too. Think about how efficient that would be. "Here's why I'm writing, here's what I need." I'll save the love letters for my wife.

@jmacofearth
permalink: http://bit.ly/i-am-a-filter

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Jun 25 2009

Blocking and Tackling On Twitter: I Guess It Could Be Worse

Category: tech opinion,tech reviews,toolsjmacofearth @ 7:01 am

Picture 3

So it's easy as pie to follow or unfollow someone. One click on the old tweet page will do it. (I would argue Twitter needs to give us more than 20 tweeps per page, but for what we have now, it's not too bad.)

But then we have BLOCKING.

Here are three cuties, that I'm sure have nothing but the best intentions in following me… BUT. In an effort to provide value to my followers I have been checking downstream in those that follow me as well as who I follow to make sure I am deleting the scammers and pornsters.

So this trio of goodness arrived yesterday and instead of the nice big follow button, I have the "block" link. And when I click it, I get an intermediary screen like this:

Picture 4

Which is not a terrible thing, but it makes the process of BLOCKING require two to three times as many steps.

I can click to follow. CLICK. I can click to UNFOLLOW. CLICK. But in order to get rid of my hangers-on, I have to

1st CLICK > Block.

2nd Click "Okay, I still want to block this person"

and sometimes it doesn't take, and I have to do the whole thing again.

Why all this seriousness about BLOCKING?

So I propose that TWITTER make BLOCK as simple as FOLLOW or UNFOLLOW. Cause the riff raff out there is only going to get more intense and the value of the tweet is going to be that much harder to explain.

@jmacofearth
permalink: http://uber.la/archives/3673

Some related Twitter Postings and Position Statements:

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future posts

A Collaborative Space: WebEx, Go-To-Meeting, Skype, Basecamp (Teaming/Meeting Tools)
Twitter Problem: How do you find enough interesting people to follow? Then how do you keep up with them?
The Agile Mind: Construction, Evolution, Care, and Feeding Instructions for Mental Flexibility

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