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Aug 20 2010

How Energized is Your Referral Network? "I've Got Someone for You."

making connections hum in your networkThose five (six) words are the most powerful in all of social media. It's not the "buy now" button.

And as a result of those magic words this week I have FOUR leads. Two for perm opportunities, and two for consulting engagments. And none of them specifically asked for. But two of my networking buddies, old friends and mentors, are a fountain of connections. When I expressed a need for someone with Offshore manufacturing experience my friend said, "I've got someone for you."

Those are magic words. And I try to say them twice as often as they are said about me. Keep the river wide open with energy and goodwill.

The only other phrase that is more powerful in business is, "How can I help." And wouldn't you know it, the "offshoring" connector said that phrase too. And he was not plumbing for business.

So try this. Next week, make twice the "I've got someone for you-s" and "how can I help-s." Shoot for one per day of each phrase. Lead with WIIFY (What's In It For You) rather than WIIFM. And I promise your karma and business network will benefit from the added energy.

Now if you know anyone at Facebook who can put in a good word for me…

@jmacofearth
permalink: http://bit.ly/energize_networks

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Apr 28 2010

Just Click It, 4-28-10: Facebook Gets Off Again, Apple Goes Long, Conan is BACK

Category: just click it (links),social media,tech opinionjmacofearth @ 4:39 pm

Screen shot 2010 01 05 at 10.12.30 AM Just Click It, 4 28 10: Facebook Gets Off Again, Apple Goes Long, Conan is BACK

[More Facebook Funnies - You'd Better Check Your Settings (seriously)]

Time to Audit Your Facebook Privacy Settings, Here's How
Now that Facebook is loosening its data-sharing policies with third-party Web sites and applications, it's the perfect time for users to consider tightening up their privacy settings. This week the mega social network announced new personalization features that extend the Facebook experience to third-party Web sites–unless you opt out, that is. Here's a rundown of the new features, and how you can opt out if you choose.

Facebook does not erase user-deleted content
Since then, the site has nearly doubled in size. It’s now has the population of the third biggest country in the world, with tens of thousands of servers holding your data, which as soon as it is uploaded, belongs to them to do as and what they wish with it. [I think we need to look at this. I do a lot of FB, but what is it WORTH? To me? To them? To 3rd party marketing websites?]

[Apple Goes Long]

Choose Your Own Adventure: The Gizmodo iPhone Saga
Every fact we discover about this whole lost iPhone story leads to another, and then there's one that refutes the first fact and then another that proves the first one true but negates the latter two, and so on. The legality of the case is in the murkiest of water, to the point where you can almost choose your own conclusion based on what's known–and not come out any less accurate than someone with the opposite conclusion. Hence, we present the entire saga, as it's currently known, in the style of a Choose Your Own Adventure book. If you're a pictures kind of person, follow the flowchart above, which is a rough visual interpretation of the story here.

Apple Buys Intrinsity
Intrinsity, founded in 1997, developed high-speed, low-power versions of popular chips. It also reportedly designed portions of the processor that California-based Apple used in its recently released iPad device. Intrinsity employed more than 100 workers in early 2008. In February, the company raised $4 million from 11 investors in a new round of funding, according to a filing with the U.S. Securities and Exchange Commission.

[A Moment of Fun]

Conan O’Brien To Appear On ‘60 Minutes’
After many months of silence, Conan O’Brien will finally be able to speak on television after Friday, April 30.  So what’s he going to do? [He'd better not be funny, or he's gonna get his ass sued.]

[A Strategic Moment]

Strategy's Golden Rule from HBR's Umair Haque, the voice of the smashing Twitter keynote at SXSW.
Most companies are competitively challenged — and the Golden Rule of Strategy is how I triage them. It says: "What your fiercest rival does badly, do incredibly well." [I know consultants are supposed to sound like they have it all figured out, but Umair's "is how I triage them" is so arrogant I can hardly get started. Is it just me?]

[WIIFM vs WIIFY]

the ‘so what?’ factor–what’s in it for me?
What came to mind was the biggest challenge I see on a daily basis–delivering value propositions. I mean most businesses are started to fill an unmet need in the market place with their product or service. The catch is so much attention goes into developing the product or service, over time it’s easy to lose track of keeping what that product or service is solving and the benefit it’s delivering in the forefront–especially in the communications phase. In other words–What’s in it for THEM, the customer?

How to Value of your Content for Sales & Marketing
As part of our process, and client work, plus having the Business Development numbers and scars that validate this process, tells us that customers today buy in a much different manner than ever before. Let’s look at what issues and cause could be in a little more depth, as all I have to do is look at my Inbox after opting into someone’s white paper or content, then getting a call as soon as I hit the submit button. [Yes, seriously what comes into your INBOX that you are asking for? What solves a problem you currently have and WHAT is the magic formula that get's you to take ACTION like sign up, opt-in or BUY?]

[STILL ON THE HUNT]

Mashable’s Weekly Guide to Social Media Job Openings
But we’d like to help in a more direct way, too. Mashable’s job boards are a place for socially-savvy companies to find people like you. This week and every week, Mashable features its coveted job board listings for a variety of positions in the web, social media space and beyond. Have a look at what’s good and new on our job boards… [Some SEO wiz told Mashable that a GUIDE or a WEEKLY GUIDE would score higher in the rankings than simply a post about job openings. A Search masterpiece, the title of Mashable's post is almost perfect. Look at the fantastic word pairs, "weekly guide", "social media" and "job openings." Well done. Except it's really just a post and not a "guide." IMFHO.]

@jmacofearth
permalink: http://bit.ly/just-click-it-9

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Jan 09 2010

How Do I? Moving from Getting Real to Getting it Done. A Social Media Resource Library

Where I was initially capturing ideas for my book/books/self-promotion, today I am changing this Getting Real page to be How Do I of Social Media. While Getting Real is a major part of MY philosophy, I am more curious about the WIIFY (What's In It For You) than I am about the WIIFM (What's In It For Me), which seems to be the prevailing social media approach of most marketers and sales people. I think if you spend some time here on uber.la you will observe that that is true. While there is plenty self-promotion going on, the social part of SM to me is sharing knowledge. What has become a cliche "thought leader" is simply a matter of presenting information in a way that instructs rather than *experts.* (I'm no expert, but I'm workin social media for all it's worth.)

The social media frontier reminds me of a zen book I read many moons ago. "If you meet the Buddha on the road, kill him." That meant to me, the Buddha (expert) is inside all of us. Anyone SAYING "I am a SEO expert, I am a Social Media expert" does not make me worthy of your follow. The Buddha never said, "I am the Buddha, follow me, follow my ways, Please ReTweet this." He never said it. He simply observed life, spoke about what he learned about his inner thoughts and the flow of life. As Herman Hesse captured in Siddhartha (I book I recommend reading about once every 3 years) the way is about being authentic. So I come back to BEING REAL and GETTING REAL and my over-the-top GET REAL WITH TWITTER  philosophy.

If I do anything worthy of following it's is filtering large volumes of information and grabbing and sharing what I find funny, fascinating, and useful.

I'm glad you're here.

@jmacofearth
permalink: http://bit.ly/how-do-i

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Aug 24 2009

Culling the Spammers from My Twitter Followers: TwitBlock.org Rocks!

Screen shot 2009-08-24 at 3.55.45 PM

Days later the trend continues.

Screen shot 2009-08-26 at 3.04.53 PM

I think I'm beginning to like this. Deleting spammy followers hurts my following, but once you get the hang of it, it really is fun knocking off the quote-spammers, the check-me-out-online spammers, the SEO-spammers. Heck, I think my spammer count has gone UP because I keep mentioning spam, spam, spam, spam, wonderful spam, wonderful spam. My count above, Added since yesterday: -1. Average growth per day: -20. Oh my. I was so close to 7,100! And for what? I may sink forever in a torrent of spammy tweeters. Oh whoa is me and my flock.

From a high of 7,093 I have aggressively BLOCKED spammy followers using TwitBlock.org, my new favorite tool. [I'm not sure how I got spam listed by 9 twitblock users, but I have some suspicions. Oh well. If you're in the neighborhood and would like to "whitelist me" as not spam I'd appreciate it.]

Well, my aggressive unspam blocking has resulted in a drop in my follower count to 6,870. Seems like the Tweespammers are aggressive about unfollowing unfollowers. I say if you're gonna blast crap quote spam, MLM marketing messages and sexcam solicitations I think you should be blocked. Perhaps those folks can figure out who blocked them and block back?

Screen shot 2009-08-24 at 4.20.56 PM

No worries. Seems like the value of a tweet just got a little more easy to spot with Twitblocker. Two great things about this tool.

1. It shows all your spammy followers on one screen allowing your to unfollow a lot of people at once. And the spammers are easy to spot, believe me. Especially when they are all lined up together like a police lineup.

2. As the tool gets more users and more accounts are rated as spam, the ratings will get better and the tool will be better at pulling spammers out of your flow.

Here's a sample output as TwitBlock began scanning my followers:

Screen shot 2009-08-24 at 4.41.10 PM

You can see I have not blocked sxpanel, but I am about to block Schwartz632. It's easy to spot the spammers, but TwitBlock makes it really easy to find them all in one place.

What we need perhaps is a kick ass Tweeter list. I've been wanting to build a matrix of folks I follow in different fields. Like a verification or a seal of approval for some folks I think are awesome. Starting with my very few #FF #followfriday nominations and Mr. Tweet recommendations, I'm sure I could produce a shortlist of recommendations. That will be my next task.

In the mean time keep it clean and add your account to Twitblock.org and get blocking. The twittersphere will thank you and together we can reduce the noise.

@jmacofearth
permalink: http://bit.ly/twitblock-inaction

NOTE: If you think I'm spammy please let me know. I'd be happy to understand how I can provide more value for you. My motto is WIIFY (what's in it for you). And an ON NO: In unfollowing so many peeps I just upset my follow/follower ratio and I can follow no more people. Gotta get out the wackin tool again. ARRRGGH!

See also The Twitter Way, the collected posts about Twitter and Doing Twitter Right

A funny post from Mashable on the Top 25 most spammy Twitter Avatar images.

Latest Twitter Posts

My favorite twittertools:

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A Collaborative Space: WebEx, Go-To-Meeting, Skype, Basecamp (Teaming/Meeting Tools)
Twitter Problem: How do you find enough interesting people to follow? Then how do you keep up with them?
The Agile Mind: Construction, Evolution, Care, and Feeding Instructions for Mental Flexibility

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