If someone has searched for and found an older piece of content, it is likely that it can be refreshed and brought back into the stream of your content. It's all about being found and continuously serving up valuable content.
RE: The Death of Pay Per Click Advertising (PPC): Not So Fast, Let's Examine
Keep PPC in your toolbox. It's fast. It's effective and the results are real-time and real-world. So while the PPC AD might be dead as a revenue stream, it's the "click to buy" part that is broken. Hopefully you're not trying to convince your client that buying PPC ads is going to drive their success on Facebook. Because f-Commerce is still mostly myth. But PPC is alive and well.
Web Referrals: Know Your Metrics, Know Your Tools – Evaluating Google+
Don't be fooled if G+ isn't showing up in your metrics. Just keep looking. GA still seems to be the most comprehensive stats package. // Know your stats. What's trending today may not have even shown up on your stats window yesterday.
The Quick Course in Online Marketing: Big Picture (Social Media, Search Engine Marketing, eMail Marketing, Content Marketing)
In a large company these online marketing functions are broken out by individual roles. eMail Marketing Manager, Search Engine Marketing Specialist, Social Media Marketing Manager, Content Manager. In small businesses the roles are still required but often fall into one persons lap: the plain old Marketing Manger, or MarCom Manager. Without a full view and understanding of each component of online marketing, and without specific tasks and goals within each component, an online marketing campaign will struggle. People go with what they know. And if you have not spent time in the trenches of eMail marketing you may not spend the appropriate energy developing and nurturing your email marketing program and mining your list.
Chartbeat Web Analytics Package – The Micro-Review
Chartbeat is a fun tool to engage with your traffic in a real-time manner. For long-term metrics and dash boarding you are going to want something a bit more powerful. I also liked Chartbeat's ability to show me up to 5 sites in one view. AND they have a mobile app for the iPhone that can give me these type of stats from my phone.
