Feb 13 2012

Little Blog Marketing Metrics: Insights & Recommendations – Google Analytics Numbers

Passion and emotion can fuel action, but numbers drive revenue.

Each month I try and give some insight into what's working and what's not working in the sub-10,000 per/month blog. I'm sure I work as hard as the big boys, but of course I have to work harder to get traffic and optimize what I do have. Here is a quick look at my numbers from Uber.la.

Screen Shot 2012 02 13 at 6.11.07 AM Little Blog Marketing Metrics: Insights & Recommendations   Google Analytics Numbers

click to view full-size image on Slideshare.net

*this presentation can be seen and downloaded at slideshare.net: Little Blog Metrics – Feb 2012

Here are the quick things I notice for the last 30 days of my numbers.

80% of my traffic are first-time visitors. I need to make sure I'm doing enough to keep them or get them to come back.

Top referrers from my social networking:

  • Twitter
  • Google+
  • Facebook
  • StumbleUpon
  • Reddit
  • The Mashable traffic came from my comment on a Pinterest "Design is Dead" post that seemed like a recap of something I had written a week earlier.
  • LinkedIn – this number seems low, but perhaps most of the conversations are happening within the LinkedIN groups and don't necessarily come to my site.
  • The SOPAstrike traffic came from my participation in the SOPA Blackout – referrals came from the Sopastrike.com site.

Question: with all the hype about Pinterest, I'm wondering if Pinterest only drives traffic to Pinterest. Why isn't it showing up in my analytics?

Long Tail Content Insights

Blogs are fine, but they do not lend themselves to deep content navigation. So we have to use other strategies to get people to our high-value but older content. You can see my 2009 content has a lot more hits than my 2010 content.  And my use of tabbed navigation at the top of the page is bringing some consistent exposure to some of my content selections. How can I do better at exposing the older content?

The Last 24 Hours

Screen Shot 2012 02 13 at 6.23.54 AM Little Blog Marketing Metrics: Insights & Recommendations   Google Analytics Numbers

KEY: Blue line is visitor traffic, orange dotted line is page views

What's cool about little charts like this (this one is from the Wassup WordPress plugin) is that we can see immediate results and trends. What ever I was doing at 9 – 10 am yesterday was resulting in some pretty high page views.

Recommendations:
1. Dial in the tweets and G+ posts to target deep content as well as new content.
2. Commenting on high-traffic sites can generate more traffic in an hour than the entire month of LinkedIN posts.
3. Continue finding logical groupings of high-value content for easier navigation.

On slideshare.net: Little Blog Metrics – Feb 2012

@jmacofearth (also seen on Google+: jmacofearth)
permalink: http://uber.la/2012/02/little-blog-metrics/

Check out these other posts about kicking ass in social media:

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Feb 13 2012

Just Click It: Feb 13, Social Media as Community, iPad 3, Career Mistakes, Writing Solutions

Screen Shot 2012 02 13 at 9.29.49 AM Just Click It: Feb 13, Social Media as Community, iPad 3, Career Mistakes, Writing SolutionsImprove Your Writing by Avoiding These Twenty Common Grammar Mistakes Almost Everyone Makes (Lit Reactor)
When should you use "who" or "whom"? "Which" or "that"? You don't need to be a grammar geek or a professional writer to want to know.

Google Knowledge Graph Could Change Search Forever (Mashable)
Google’s future search engine will not only understand your lake question but know a lake is a body of water and tell you the depth, surface areas, temperatures and even salinities for each lake.

Twitter, Facebook and app scams: who cares about fake followers? (The Gardian)
Preventing scams is critical for social networks – but no one seems very interested in identifying bogus fans or followers

My previous take on this subject: Twitter Bot Network Invades Social Media for Business: How BotNets Work (Uber.la)

Should you contact the Media in Social Media? (Forbes)
In the age of social media, everyone wants to know the rules for contacting the media.  Can you message or IM journalists on social media platforms alongside tweets about latte and scones, or photos of their family, or only use work email and phone?

The 5 Mistakes That Nearly Killed My Career (And Can Save Yours) Terry Starbucker
“They can’t see the scoreboard? What, ARE YOU KIDDING ME?” That was the bomb that nearly killed my career.

Klout Myth Busters: Thoughts From the Experts (Search Engine Journal)
I have heard so many crazy things about Klout and I am seeing the same myths repeated over and over again. So, I asked some of the leaders in our industry some questions related to the Klout myths I see often.

The Hidden Secret To Managing Your Identity On The Internet (Tweetsmarter)
Google has a search engine devoted just to you. It’s true. And Google changed how it works just a few weeks ago. It’s based on tracking your identity on the web.

Social Media as Community (NY Times)
Living alone is only common in cultures where prosperity makes this arrangement economically feasible. However, this has not slowed arguments that social media is increasingly a part of these same prosperous societies, and that this new tool is responsible for a growing trend of social isolation and loss of intimacy.

Great Debate lost: Do you think every student will eventually have an iPad? (ZD Net)
If Apple offered educational discounts and we put our money where our mouth is we could get iPads into the system.

Pinterest More Than Shoes, Skirts and Happy Kitty Pictures < Is It A Social Network? (Uber.la)
Pinterest has a few problems that you should know about. // IF you believe all you read, you might think that Pinterest is the greatest thing since Facebook. It's not. It's good. It's fun. It is continuing to capture the hearts and minds of consumers and social media pundits alike.

The PINTEREST CORNER (so many links I can't even describe them)

OPINION: Golden Globes, Academy Awards and now the Grammys are all done. Whitney Houston died with her entourage in a hotel room in Beverly Hills at 48 years old. And social media has increased it's powerful influence into these awards and into the reporting within the Main Stream Media. OKAY. Does that make the public barameter of Twitter more powerful than critics from Adweek (on the Super Bowl ads) and more influential than Rolling Stone (on popularity and culture)? I think the answer is YES. Social networks from Facebook (though it is harder to register facebook influence) to Twitter to Google Plus and even the newest social darling Pinterest, are pushing powerful numbers of people towards popular opinion making. And the numbers are in and they are HUGE. Retail and Online sales are highly influenced and driven by online social sharing. We have arrived. We still have a long way to go.

@jmacofearth (also seen on Google+: jmacofearth)
permalink: http://uber.la/2012/02/just-click-it-26/

Check out these other posts about kicking ass in social media:

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Jan 30 2012

The Pinterest MISS: What "Authorization" Do You Use? Does It Matter?

In my post the other day, Pinterest and the Power of Social Bookmarking: Tag Yourself (Web Design is Dead) looked into why I think Pinterest is a force to be reckoned with. (ref) And then the next day I wrote about the "authorization" issue: Authorization Backlash: Why Facebook and Twitter Account Authorization is Faltering. Okay so you add those two posts together, mix in some interesting discussions on various LinkedIN groups and you end up here. Pinterest is wonderful and simple and missing an opportunity to promote OPEN AUTH from an early grave. Let's examine the process of opening a Pinterest account.

1. Visit Pinterest.com

Screen Shot 2012 01 30 at 12.32.12 PM The Pinterest MISS: What Authorization Do You Use? Does It Matter?

Ah, an "invite only network," I've heard about these.

2. CLICK: Request an Invite. (Or ask a friend for an invite. If you know someone on Pinterest they can send you a personal invite.)

3. Receive an invite.

4. Begin JOIN process. (Are you excited yet?)

Screen Shot 2012 01 30 at 12.39.16 PM The Pinterest MISS: What Authorization Do You Use? Does It Matter?

Log-in screen has two options. This is where two issues come up.

FIRST: Please Pinterest ADD ClaimID or some other Open Auth options. PLEASE!

SECOND: Many people will not join, and I didn't join initially in my first three visits to someone's Pinterest link, because I don't want to give any app or site access to post on my Facebook wall or tweet on Twitter for me. And of course some of these "Log-in As" handshakes go way further than necessary.

Screen Shot 2012 01 30 at 12.57.44 PM The Pinterest MISS: What Authorization Do You Use? Does It Matter?

Some of the requests seem more like: ALLOW: Access to my wall, to post as me, to post on my friend's walls as me, to give out all my demographic information to anyone who asks or pays… ALLOW / DON'T ALLOW.

So maybe, just maybe the world's "almost billion-person social network" has got a trust problem. (Ya think?) I'm sorry, but my immediate reactions to these screen is Don't Allow Facebook access to anything. And everytime they make some changes to facebook privacy settings is my potential employer going to see all of my timeline? Like back to when I was born? NO WAY.

fb upsidedown The Pinterest MISS: What Authorization Do You Use? Does It Matter?

It's part of why there has been a backlash against Facebook in general. But Facebook is not going anywhere, or at any risk of being unseated as the king kong of social networks. BUT, Pinterest on the other hand, has a lot to gain from LOGIN-USING-FACEBOOK or TWITTER. Pinterest's entire purpose is to reshare you PINS with Facebook or Twitter. AND ONE MORE BUT… Couldn't Pinterest give us a few more OPEN choices for creating an account? Isn't OPEN AUTH/OPEN ID worth the effort?

The primary reaction to my Pinterest and Authorization posts was, "I won't give Facebook any more than I have to. And selling or authorizing my Facebook account to access to other applications is down right offensive."

@jmacofearth (also seen on Google+: jmacofearth)
permalink: http://uber.la/2012/01/pinterest-miss/

For further reading: Pinterest Funneling Traffic to Retailers – Infographic (WebPro News)

LIMITED OFFER: FREE UBER-SWOT analysis of your online business (or business idea): FREE SWOT REVIEW Form

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