In a week or so the hash-tag of your conference (#TEDxAustin, #SXSW, #SXSWi) will be a ghost town and the pages that are currently lit up busy with connecting will be attracting fewer and fewer eyeballs. And you can keep your vivid emotions and connective feelings alive through deliberate practice or you can let the "event" the "tribe" fade back into the interwebz, until the next event, or next gathering that you are part of.
Twitter Lists: Recovering the Magic of Discovery on Twitter
I believe in the philosophy, "I am here now." So if you catch me tweeting at 4am, it's because I woke up early, or I haven't gone to bed yet. Some of the conversations I have online in odd hours, via Twitter or Facebook or TXT… Well, we are all wanting to "connect." That's what makes social media work. Being social.
6 Step Process for Refreshing Your Online Content
If someone has searched for and found an older piece of content, it is likely that it can be refreshed and brought back into the stream of your content. It's all about being found and continuously serving up valuable content.
RE: The Death of Pay Per Click Advertising (PPC): Not So Fast, Let's Examine
Keep PPC in your toolbox. It's fast. It's effective and the results are real-time and real-world. So while the PPC AD might be dead as a revenue stream, it's the "click to buy" part that is broken. Hopefully you're not trying to convince your client that buying PPC ads is going to drive their success on Facebook. Because f-Commerce is still mostly myth. But PPC is alive and well.
Web Referrals: Know Your Metrics, Know Your Tools – Evaluating Google+
Don't be fooled if G+ isn't showing up in your metrics. Just keep looking. GA still seems to be the most comprehensive stats package. // Know your stats. What's trending today may not have even shown up on your stats window yesterday.
