As happy and hopeful as the Indeed.com commercials are, the reality is it’s a dog-eat-dog world in the job hunting process. And as an older worker (anyone over 35 years old) you’re going to quickly discover that there are 100+ things that are going to disqualify you from getting that new job.
The Apple Store works because people love Apple products and services. The Microsoft and Amazon storefronts do not work, because no one is crazy-passionate about Windows or Alexa.
How do you know what to focus your marketing attention on if you don’t know what’s driving traffic to your site? Often we focus on “social media” or “digital marketing” as the driver of traffic and hopefully business. But do you know what’s driving your site’s traffic?
In the end, Facebook wants to keep you online, on Facebook for longer periods of time so they can show you the 90% of the content they make money on. Facebook is happy for you to interact with a beautiful fake girl on Facebook, because more page loads equals more revenue for them.
Facebook is all about marketing these days. Forget about seeing your friend’s updates. You can still see them, but you have to go searching for them. Today, Facebook is all about making money. And I can no longer resist the hurricane of marketing opportunities presented by having an ever-expanding number of “friends.”
Facebook is teaching us that reaching out on Facebook is fruitless. And perhaps this is the gift of the death of Facebook. The snake eating itself becomes a symbol of how self-interested Facebook is on Facebook. And we keep using it because there’s nothing yet that has risen to the occasion to provide a NEW SOCIAL PLATFORM.
Yep, the big daddy of streaming media (YouTube) and the big daddy of online everything (Google) have taken to the interwebs to bring you the next thing in streaming entertainment. (They are the same company, btw.) I mean, if you get everything from Google it simplifies things, doesn’t it? (Unless you think Google is evil, and they just might be.)
Google’s about to take on the cable industry. Are you ready to buy your TV from Google?
Dear Facebook, This is public domain footage of Helen Mirren. Nothing too sexy about it for the 60’s. Now? Seriously? Facebook replies, “YES.”
You can write for three reasons only. 1. It makes you money. 2. It extends your brand or influence. 3. You get your yayas off.
Check your Facebook privacy settings. Check your Google privacy settings. And use Duck Duck Go instead of Google, you’ll love the results and enjoy the LACK of advertising. Sure, it’s what I do for a living, but I believe in content, permission-based marketing. Let’s clean up the web. Let’s start by cleaning up our participation with Facebook Privacy Settings and Tools.
60% of all of my traffic comes from Google Search. Unpaid, unvarnished, pure and simple SEO and content. If you don’t have your mainline connection with Google mapped out, you’re missing a lot of what the web has to offer.