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The Power of Brand and the Brand Power of BMW

Why do people pay extra, a lot extra, for brand name cars? How did BMW capture my loyalty and unlock some branding DNA that I now associate with MY car?

Sing At the Top of Your Range; Creative Artist Letters

I wish you happiness, pain, and healing, and all the expressions of your art that are in between, beyond, and just ahead of you. And I wish for you to find your genius and know it. From this self-awareness you can continence to attempt the mountain top for the rest of your life. May you never stop seeking the top.