Social Media might be a buzz word, but one thing it is not is a get rich quick scheme. Those trying to use it as such are quickly dropped, unfollowed and unfriended. So what makes up a good social profile?
I think in the age of massive irrelevance and spam we must self-evaluate and self-correct. Because if WE become spam, we’re part of the problem, and we should be unfollowed.
Social media is about transparency. If The Cluetrain Manifesto taught us anything it is that the public will talk about the truth regardless of what the company or person wants the public to talk about. I am engaging in that true talk. And as I say elsewhere, *MY COMMENTS ARE ALWAYS OPEN.*
So what is it about asking a question in the social media space (Twitter or Facebook, mostly) that is so engaging? I mean, it’s often easier to Google it, right? But again and again, I find myself and I respond to others who are using social to ask questions. And not just which TV to buy. Hard questions. Intimate questions. Questions about health and fitness. What is it about posting your question online that give us a connected feeling.
“But what are you going to do for money?” // The question asked 3.4 times a second over the next few weeks as our kids get done with their formal education. When I was in college by dad would ask me this repeatedly. My English Lit degree seemed useless to his way of thinking.
Let’s agree that we are going to break up right now, before we sit down to have coffee. Then let’s explore what connections we share RIGHT NOW. There is no time to wait around and see if things work out. They won’t. // But if there is a white hot opportunity that you and I can do together, today… I’M ALL IN. 100% IN.
Before you hit the “share,” “comment,” or “check-in” button, ask yourself, “And what excites you about that?” and try to add that extra tidbit of content on as part of the social share.
This is what I live for. Digging in, getting a plan, and adjusting everything as we move through the process of launching a site, or program, or campaign. Just remember, there is never enough time. So… GET A PLAN for that as well.
The big big big client, that I can’t talk about yet, doesn’t read my blog at all. The CEO could care less about my Twitter followers or tweets. What the “focus of my next few months” client cares about is my history of success in online marketing. He doesn’t want to READ my blog. He wants me to show him numbers, show him ideas, and chart a path for growth of HIS BUSINESS.
In the past I have been very focused on WIIFY (pronounced wiffy) or What’s In It For You? But my altruistic motivations are waining slightly when it comes to visionary projects that don’t offer financial incentive.
But make sure you keep with the plan of the “party” and not sell too hard. Overselling is one of social media’s big problems. So as in real life, and in your social media marketing programs, go with the soft sell. Demonstrate your brilliance without having to brag about it. Then people will be seeking you out for your business advice. // Enjoy the party. Enjoy the summer.
So what is it that puts us in the “What do you want from me?” mode so quickly? Last week I was offering an open partnership and idea/energy exchange. I was rejected. This week, the same person was asking for a business/partnership and I was the rejector. Neither was wrong or right. But we had different agendas. Different approaches. I’m not looking to get into urgency with anyone, if I can help it.