Dear social media friends, we need to get our sh*t together on social media. We’ve gotten lazy. We take each other for granted. And we’re doing some dumb things to piss off our friends, and acting towards our friends like they are clients. We’re losing our human compassion and connection with social media. Facebook is bad. LinkedIn is bad. Zoom and Skype are better, but still, nothing beats sitting in-person with someone and hashing things out in real-time. It’s rare, but it’s the way I prefer to connect with others.
Do you reach out on social media to contact friends? Here are few of the communication channels open to us.
- Facebook Messenger (web)
- Facebook Messenger (phone app)
- Text to my phone
- Google Calendar
- Calendy.com (my “schedule me” app)
What are some other services/platforms you use to keep in touch with friends and business associates?
I had two major disconnects this week and I thought it would be interesting to hash it out with my audience.
- I was trying to get together with a local social media maven (happens to be an attractive woman) and I was reaching out via LinkedIn where we had established a connection over 7 years ago. When I went for the “we should grab coffee” she immediately sent me to her self-service calendar booking app. (Example: Here’s Mine:Calendy.com) When I rescheduled the meeting, and it didn’t happen, I tried emailing her again. She once again sent me a link to her app. Um… Yeah. Needless to say, we never go together. That’s too bad because I was going to offer to give her some free social media support. Ho Hum.
- A friend last night put a random link in my Facebook messenger. It was for some sort of run. The note after the link said something about him thinking he might “run” again. I took it as an invitation to get together for a run. When I said, “I don’t run, I walk and play tennis,” he said, “If you’d have read the link, you’d see it was an event.” Um… okay. I didn’t like his “just click the link” approach. “Sure,” I said, “But why did you send the link to me in the first place? As a fundraiser? Are you marketing to me in my Facebook Messenger account? He didn’t get what I was saying. “Use Facebook for that kind of share. But don’t expect me to react fondly when you are hitting me up in Messenger for a promotional message, even if it’s to save starving children in China. I’m sure he didn’t get it.
- As a close, my “good cause promoter friend” said, “We just use social media differently.” Yes, yes we do.
Don’t market to me on social media if we’re friends. You can add me to an emailing list with a good unsubscribe mechanism but don’t add me to Groups on Facebook without asking. Don’t use my Facebook messenger access to send me random promotional items. He never would’ve texted me that link without me asking for it. But on Facebook, we’re all friends, right? No.
We are not omnichannel individuals as marketing targets. We are omnichannel people because we want to give access to our friends and family at a very high level. What we don’t want is someone using that connection to sell us holiday goats for Africa at Christmas. Sure, it’s a good cause, but I’m trying to pay for my kid’s new iPhone right now.
Make sure you are keeping private conversations private. And if you have access to some of my inside channels don’t use them to sell me anything. Period.
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