I’ve given up my personal Facebook account. That’s not to mean I’ve deleted it, it means I’ve started adding people I don’t know simply for the purpose of marketing to them. I’ve got a huge gathering of “friends” in San Antonio, a city about an hour away, and I don’t know any of them. They all know each other (tons of mutual friends) and Facebook just keeps giving me hundreds of more “people you might know” friending opportunities.
Facebook is all about marketing these days. Forget about seeing your friend’s updates. You can still see them, but you have to go searching for them. Today, Facebook is all about making money. And I can no longer resist the hurricane of marketing opportunities presented by having an ever-expanding number of “friends.”
I do still have real friends, people I’ve met IRL (in real life). But that number is probably 450 out of 2,035.
Effectively multiplying my potential reach exponentially. Sure, it’s no longer about friends and old high school buddies, it’s about putting my stories out there for both businesses and for myself, personally. I laugh now when the “today’s birthdays” notice comes up on Facebook because I often know none of the 3 – 8 people who’d like me to wish them a HBD.
I’m not happy with how FB has suppressed my actual friends with marketing crap and paid placements. But that’s the way Zuck and Co. want it. They are making money now, a lot of money, from businesses trying to reach us, and more importantly, reach our friends.
Do you know a large percentage of your friends on Facebook? Do you accept random friend requests? Are you aware how many scams there are going on within Facebook? Keep your wits about you, but if you want to spread a business message on Facebook you need MORE FRIENDS.
TOP FB MARKETING TRICK: You can friend and UNFOLLOW a lot of people. You still get the reach of adding them to the 1% organic reach you get for free from Facebook, but you don’t have to look at all the SnapChat-enhanced selfies of these random people.
Play it safe out there, if someone asks you to buy a bunch of iTunes gift cards and send you the receipt for them, don’t. Scammers are working a lot harder than I am to get you ensnared in a rippoff. And it’s working because there are more “sexy friends” showing up requesting friendships every day. Here’s a bit about that scam.
Practice safehex out there.
more from uber.la
- Data Selfie – What the Internet Marketers Know About You
- Lifehack Quickie: Off-time Strategies
- How Does Facebook Suck? If It’s Free You Are the Product
- Does Type-A Always Mean Asshole?
These are not my friends