SOCIAL MARKETING UNIVERSITY
We're too busy to follow every learning opportunity. The goal of these videos is to provide something of value, an actionable idea, in a very short time. Let me know if you have ideas or questions.
*All the videos are collected on the Social Media Strategies In-Less-Then-2-Minutes Playlist on YouTube.
The Quick Course in Online Marketing: Big Picture (Social Media, Search Engine Marketing, eMail Marketing, Content Marketing)
A quick look at the large forces of online marketing should help provide a framework for how social media fits into and accelerates the other kinds of online marketing.
Pinning for Pleasure; How Business Might Be Missing the Pinboard Metaphor
Now we are entering the pinning world with data and articles and PINS that have nothing to do with Visual Information and more about how to get the biggest buck out of PINNING. I'm not so sure we are going to see the gold from Pinterest. And I'm not sure the people who are passionate about PINNING really give a bleep.
Defining Social Media: Online Marketing + Social Networks = Social Media
But the truth is a bit harder than setting up your social accounts and hoping that your fans and potential customers come. Social media is not a strategy by itself. Social media is PART of a comprehensive online marketing strategy.
fCommerce – So, You Want To Make Money on Facebook's 800 Million Users?
Only 0.45% of fans engaged, if you subtract likes to isolate for more meaningful activity, including shares and comments. This confirmed something many readers already suspected: Facebook fan bases and actual engagement aren't the same thing.
ROI ROI ROI and Social Media; We Need to Have This Discussion Again
As social is merely one of the online marketing tools, it's also a very important one. I like to call it an accelerant. Add social features and functions to all of your marketing efforts, and the reach and influence of those ads can be exponentially enhanced.
How Social Media Can Change Your Business – Social Media Strategist Notebook
And if there are ways that I can help, personally or professionally, I will do it. I am a connector and a communicator. There is no catch. I am writing this blog for you and your business success using social media. Everything else is a fringe benefit. If we become friends that is the greatest benefit of all.
The 3 Step Evolution of my business plan for 2012:
- THE Biggest Mistake In Social Media Marketing: Not Asking for the Business Now I need to give that solution, or the framework for that solution, to you for free. Well, in exchange for your email address. You can opt-out if you like, but without contact, I'll never know you were here other than that blip on Google Analytics. (Awareness of the problem)
- The Social Economy: I'm Trying to Give It Away, What's the Problem? (So Is Everyone Else) And perhaps the problem is this: Everybody is giving it away. The Hubspots and Chris Brogans of the world are fishing in the same waters as I am with much larger nets and more powerful offers. So how can I take it personal? What can I do to localize my offer that the big boys can't do? (Offering a solution)
- Monday Morning Consulting Offer: Cost = Nearly Free; Value = Priceless I'd like to meet you and talk about your business and the whole spectrum of online marketing opportunities that could contribute to your success. (Taking the Offer Direct)
Do Your Slides Resonate? How Slideshare Sets a Higher Standard for Your Presentation
So do us all a favor and share your best slides with the social web. You'll get some authority and possibly some exposure for your business and blog.
INFOGRAPHICS – The Long and Short of it – Social Media Club Panel February 2012 (VIDEO)
I moderated a panel on infographics. Love them or hate them, the infographic is still trending. Here are some thoughts and best-practices from some people in the business of building and curating infographics. #SMCaustin
Mental Jujitsu: Nothing Ever Works Out, Get Over It and Get to Work
Business, friendships, marriage, even true love will eventually fail us. That is not a pity party. It is a point of strength.
Online Collaborator's Toolkit: The Sharing Tools You Need to Web It Up!
The tools you need to collaborate and work with others across the great web divide.
Critical Path Strategies: How Are You Getting Things Done? What Are You Cutting Out?
Critical path, is the minimum string of events that have to happen in order for a desired result to be achieved.
Pinterest and the Power of Social Bookmarking: Tag Yourself (Web Design is Dead)
We no longer browse websites, travelling down some architected sitemap and taxonomy towards the goal. NOPE. Google is our index, and search is our rapid retrieval and navigation system. Except Google isn't all that good at remembering or organizing our stuff.
An Idea Is Not a Business; Learning the Hard Way How Entrepreneurs Succeed
I tend to have a lot of ideas, which is a kind way of saying that I’m easily distracted. The way I control this impulse is by recognizing that most ideas aren’t worth much without the solid execution to bring them into reality.
The ROI of Social Media – It’s Easy, Right?
The three key business motivations for using social media are: 1. Financial; 2. Customer Support; 3. Brand Building. Let's take a closer look to understand how these motivations apply to your business objectives.
What's Killing Klout? What About Other Reputation Systems?
I think Klout is dropping the ball and selling out to the "marketing" of reputation rather than the "reporting" of reputation. There is a huge difference.
How To Fix Dell.com – And Dell's Branding Crisis
You could easily spend all day trying to find the best deal and the computer that you really want on Dell.com. This "might" have something to do with why Apple's market share grew 10% in Q4 2011, while every other major manufacturer's share dropped. (IDC, Bloomberg News, 2012)
What If Everything We Said Online Became a Coupon? Defining BIG MOTHER
What if Facebook used every status update, every personal message and chat to frame up the pages of their website to sell us stuff. What if every Google search you did was stored and used to profile your likes and dislikes, and even the likes and dislikes of your friends.
YouTube Video Marketing Results; 60 Days in the Video Content Creation Business
What's the value of creating YouTube videos of your business ideas? And if YouTube is the 2nd largest search engine after Google, doesn't that mean Google owns everything? Here are the results of my video efforts on YouTube.
Do You Play On Social Media Sites? Are You a Playa? Are You "Workin" It All the Time?
Part of social media is PLAY. And if you are working-the-web all the time, you don't have a clue what I am talking about.
Do You LINK? Using LinkedIN Groups for Networking, Reputation Building, and Business Development
Your business needs a LinkedIN page. And as part of your participation on LinkedIN you should consider joining groups in your specialty and interest. How you use those groups should be a part of your personal social media strategy.
The Problem with Social Media ROI and the PR Agency's Dilemma
There is more to social media than immediate ROI. BUT, I think the majority of businesses are still waiting for the verdict and the ratio of dollars-to-leads or dollars-to-sales to be established for social media. And until that time they will dabble (set up a Facebook page) and let their staff or interns post and tweet for them. In small and medium business it's pretty much a wait and see climate for social media.
The Zero Ad Concept on Facebook and LinkedIn; Impressions for Free
So you want branding on the web. And you want exposure on Facebook and LinkedIn, but you don't have much of a budget. Here's a neat little tip that may put you in front of some eyeballs and not scrape your wallet clean.
Is Social Media in the Top Office? Rise of the Social Media Peer Group (SMPG)
Professional decision-making is becoming more social, traditional influence cycles are being disrupted by Social Media as decision makers utilize social networks to inform and validate decisions.
Fire Everything! – Social Media Rules of Engagement – Twitter Facebook LinkedIN Convergence
Some important questions for reflecting on how you engage with "community" and what type of conversationalist you are.
Facebook's Failure as a Social Network: We're Not Connecting We're Lurking and Playing By Ourselves
Of the 5% of people who are showing a pulse on facebook and not merely gaming or browsing, very very few ever comment or post on facebook themselves.
Fewer Conversations and More Sales, Please: What Social Media Needs is a Swift Kick in the …
We're all talking and nobody is buying. And on facebook they're not really talking, they're lurking and playing games.
Two Critical Facebook for Business Questions: What's Your facebook Commerce IQ?
Question 1: Do you have a facebook page for your business? // If your answer was no, you might need to look into this thing called social media. People are spending more and more time on social networks these days, and 90% of that time is on facebook.
Social Marketing Strategies: Thinking Beyond the Page (VIDEO)
We create content as posts, news stories, press releases, but we often don't think of the other ways we can socialize our creative ideas beyond the traditional web.
How to Get Useful Business Information Out of Twitter: Hashtags for Social Media Research
If you've been using Twitter for a while you understand the concept of hashtags. As someone explained to me, "It's like a focus point. It tags the post specifically to a topic of interest. And hashtags are used frequently to conduct Tweet-chats on specific topics.
What's Working Really Well in Social Media Marketing? (CHART)
What social marketing activities can move your bottom line in the positive direction? Here's a recent poll from companies who are seeing social marketing success.
Social Network Marketing Tactics: Using LinkedIN Groups for Social Media (VIDEO)
In socializing your content there a several easy tactics you can use to make your efforts more successful. This video shows the quickest way to share your content. And shows my sharing tactic for LinkedIn Groups, and the most efficient way to get your content into the right channels.
YouTube Video Marketing with Social Media: Reporting 3 Weeks of Results
With YouTube being the 2nd largest search engine, it's always recommended that you video to your social marketing efforts. So I set out to create several videos after that to highlight a social media or online marketing concept in "less-than-two-minutes."
How Can a Social Media Strategist Help Your Business? (VIDEO)
How can a social media strategist address today's challenges and keep your business focused on results rather than reaction.
Google Analytics for Online Marketing (VIDEO)
While Google Analytics is free and very comprehensive, sometimes we just need to understand the basics to make an impact on our business.
Social Business ROI, Lead Generation in 75-seconds (VIDEO)
How to use social media to build business leads and generate ROI.
The 90-second Intro to Social Marketing (VIDEO)
A quick overview of the concepts of building a social media strategy and what content marketing means.
Social Creative Content – Simplifying The Social Media Message (VIDEO)
As I've been working up some new social media strategy plans for various clients I am often amazed by the number of skills and experience required build and manage a successful engagement. So I worked up a 90-second intro to social marketing to articulate where my skills and experience are strongest in social media.
How to Start a Google Hangout – Steve Jobs Hangs Out
So what is a Google Hangout? How do you set it up? This short video will show you how easy it is.
The Social Sharing Golden Rule: "And What Excites You About That?"
Before you hit the "share," "comment," or "check-in" button, ask yourself, "And what excites you about that?" and try to add that extra tidbit of content on as part of the social share.
Hunting the CFO Online with Social Marketing (infographic)
Social media is a great way to engage and communicate with customers. But what if your potential customer is a c-level executive? Does social media make sense in trying to reach them with your online marketing message?
How Energized is Your Referral Network? "I've Got Someone for You."
The only other phrase that is more powerful in business is, "How can I help." And wouldn't you know it, the "offshoring" connector said that phrase too. And he was not plumbing for business.
Let's Talk About "Commerce" on Facebook, Not Impressions or Branding but SALES
And that's why Facebook PERFORMANCE is so anemic. I mean sure, we get millions of impressions rather quickly, but the CTR (click through rate) tends to be in the 0.020% And that's not just my advertising campaigns, that's how it is reported by eMarketer for results in late 2010.
The Six Pillars of Online Reputation and Brand Management
Social Media might be a buzz word, but one thing it is not is a get rich quick scheme. Those trying to use it as such are quickly dropped, unfollowed and unfriended. So what makes up a good social profile?
Social Media is a Pool Party
Most people at the pool party are not interested in your life insurance pitch, they are there for the hotdogs.
The Liability of Ignorance: How, Where, and When To Join a Social Community
You will eventually create an online account on facebook or LinkedIN or Twitter. You will. And today might be a good day to get started.
The 8 Laws of PowerPoint Success in Marketing
There are a couple fundamental things to remember when doing your deck that I have learned while building, tweaking and presenting a couple hundred powerpoint decks.
16 Ideas to Define Your Social Media "Thought Leadership"
What is "thought leadership?" How does someone become a thought leader? One of my mentors told me, "It's all about how you share the information. Are you sharing it to teach people, or to hear yourself?"
The 1-2-3 Guide to Twitter
1. Use Twitter Properly; 2. Auto is Bad; 3. Be Honest
A few world-class online marketing resources:
- Hubspot's Blog: Inbound Marketing: SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics
- MarketingProfs: Marketing Resources : Social Media
- Fast Company's The 30-second MBA: Quick Video Lessons
And my Redhead Writing Crush, Erika, does the 30-second MBA
Check out her writing at Redhead Writing, Erika Napoletano. (But watch out for the f-bombs! I love them, some don't._