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	<title>uber.la &#187; activity equals revenue</title>
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	<link>http://uber.la</link>
	<description>social media marketing + business + innovation + design</description>
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		<title>The 5th Discipline of Social Media; Story, Voice, and Connective Threads</title>
		<link>http://uber.la/2011/06/the-5th-discipline/</link>
		<comments>http://uber.la/2011/06/the-5th-discipline/#comments</comments>
		<pubDate>Wed, 15 Jun 2011 12:38:48 +0000</pubDate>
		<dc:creator>jmacofearth</dc:creator>
				<category><![CDATA[community building]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[tech opinion]]></category>
		<category><![CDATA[trust & reputation]]></category>
		<category><![CDATA[activity equals revenue]]></category>
		<category><![CDATA[commitment]]></category>
		<category><![CDATA[disciplines of social media]]></category>
		<category><![CDATA[golden egg of social media]]></category>
		<category><![CDATA[human-driven social media]]></category>
		<category><![CDATA[lessons in social media]]></category>
		<category><![CDATA[Measurement and Refinement]]></category>
		<category><![CDATA[PR-driven social media]]></category>
		<category><![CDATA[proving social media]]></category>
		<category><![CDATA[Roles and Responsibilities]]></category>
		<category><![CDATA[social media analytics]]></category>
		<category><![CDATA[social media goals]]></category>
		<category><![CDATA[social media is not a sales pitch]]></category>
		<category><![CDATA[social media leadership]]></category>
		<category><![CDATA[social media metrics]]></category>
		<category><![CDATA[social media ROI]]></category>
		<category><![CDATA[social media stories]]></category>
		<category><![CDATA[social media strategist]]></category>
		<category><![CDATA[the 5th discipline]]></category>
		<category><![CDATA[the disciplines of social media]]></category>
		<category><![CDATA[the fifth discipline]]></category>
		<category><![CDATA[the voice of social media]]></category>
		<category><![CDATA[what the CEO needs to know]]></category>

		<guid isPermaLink="false">http://uber.la/?p=14075</guid>
		<description><![CDATA[It's not always easy to put the ROI in a direct line correlation to the LIKES on facebook or the followers on Twitter, but with some proper analytics the story of social media's success will become easier to justify. The CEO may not understand how "activity" equals revenue. It is our job as social media strategists to prove that value and in doing that, sustain the support for the social media outreach program. The sales pitches need to stay internal to the corporate executives and not become the pseudo-social "voice" of your company.]]></description>
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