The Apple Store works because people love Apple products and services. The Microsoft and Amazon storefronts do not work, because no one is crazy-passionate about Windows or Alexa.
Okay, so the Apple Watch (not iWatch, thank you) was a bit of a bust. An amazing unknown at this point. A bit of smoke and mirrors and shipping early 2015. I love Jony Ivy and the design is spectacular, but it’s not my FuelBand(tm).