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	<title>uber.la &#187; business revenue</title>
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		<title>The Quick Course in Online Marketing: Big Picture (Social Media, Search Engine Marketing, eMail Marketing, Content Marketing)</title>
		<link>http://uber.la/2012/03/online-marketing/</link>
		<comments>http://uber.la/2012/03/online-marketing/#comments</comments>
		<pubDate>Fri, 09 Mar 2012 14:16:29 +0000</pubDate>
		<dc:creator>jmacofearth</dc:creator>
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		<category><![CDATA[beyond online marketing]]></category>
		<category><![CDATA[business revenue]]></category>
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		<description><![CDATA[In a large company these online marketing functions are broken out by individual roles. eMail Marketing Manager, Search Engine Marketing Specialist, Social Media Marketing Manager, Content Manager. In small businesses the roles are still required but often fall into one persons lap: the plain old Marketing Manger, or MarCom Manager. Without a full view and understanding of each component of online marketing, and without specific tasks and goals within each component, an online marketing campaign will struggle. People go with what they know. And if you have not spent time in the trenches of eMail marketing you may not spend the appropriate energy developing and nurturing your email marketing program and mining your list.]]></description>
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