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	<title>uber.la &#187; call to action</title>
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	<link>http://uber.la</link>
	<description>social media marketing + business + innovation + design</description>
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		<title>Digital Marketing w/ Social Media: The Social Media Fairies</title>
		<link>http://uber.la/2013/04/social-media-fairies/</link>
		<comments>http://uber.la/2013/04/social-media-fairies/#comments</comments>
		<pubDate>Mon, 22 Apr 2013 21:10:32 +0000</pubDate>
		<dc:creator>jmacofearth</dc:creator>
				<category><![CDATA[facebook for business]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[building a social media team]]></category>
		<category><![CDATA[business of making social work]]></category>
		<category><![CDATA[buy now button]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[can your PR firm do social media]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[have your fundamentals together]]></category>
		<category><![CDATA[is social media PR]]></category>
		<category><![CDATA[learning social media]]></category>
		<category><![CDATA[marketing metrics]]></category>
		<category><![CDATA[measuring social media]]></category>
		<category><![CDATA[online branding]]></category>
		<category><![CDATA[ROI of social media]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[share of voice]]></category>
		<category><![CDATA[social business]]></category>
		<category><![CDATA[social does not stand alone]]></category>
		<category><![CDATA[social media strategic plans]]></category>
		<category><![CDATA[strategic planning]]></category>
		<category><![CDATA[what is socia media]]></category>
		<category><![CDATA[what is social business]]></category>
		<category><![CDATA[what is social marketing]]></category>
		<category><![CDATA[what is social media]]></category>
		<category><![CDATA[your social media team]]></category>

		<guid isPermaLink="false">http://uber.la/?p=30638</guid>
		<description><![CDATA[Social Media: It's not what you've done, it's what you are doing that is interesting. // And then accurately measuring those results. THEN you MULTIPLY the success and DIVIDE the failures. Simple math, but the equations are harder to put together.]]></description>
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		<title>#SXSW or #SXSPorch: Sour Grapes, or So What, Why I Love SouthBy and Will Miss It This Year</title>
		<link>http://uber.la/2012/03/sxsbed/</link>
		<comments>http://uber.la/2012/03/sxsbed/#comments</comments>
		<pubDate>Fri, 09 Mar 2012 11:53:11 +0000</pubDate>
		<dc:creator>jmacofearth</dc:creator>
				<category><![CDATA[community building]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[tech opinion]]></category>
		<category><![CDATA[#sxsbed]]></category>
		<category><![CDATA[austin]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[call to service]]></category>
		<category><![CDATA[evil plan]]></category>
		<category><![CDATA[interactive festival]]></category>
		<category><![CDATA[jmacofearth]]></category>
		<category><![CDATA[john mcelhenney]]></category>
		<category><![CDATA[not going to sxsw]]></category>
		<category><![CDATA[south by southwest]]></category>
		<category><![CDATA[sxsw]]></category>
		<category><![CDATA[sxsw 2012]]></category>
		<category><![CDATA[sxsw interactive]]></category>
		<category><![CDATA[texas]]></category>
		<category><![CDATA[the evil plan(tm)]]></category>
		<category><![CDATA[the path]]></category>
		<category><![CDATA[the way]]></category>

		<guid isPermaLink="false">http://uber.la/?p=26695</guid>
		<description><![CDATA[I am not going to SXSW this year because I don't need any more ideas or any more connections. What I need right now is business. And there are "some" opportunities to get business at SXSW, but primarily it is for networking and getting to meet new people and socialize with old friends. It's a great time. At this moment in my life, however, I am not in search of good times. I'm in search of the way, the path, the call to action that will match up with my call to service.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>THE Biggest Mistake In Social Media Marketing: Not Asking for the Business</title>
		<link>http://uber.la/2011/11/social-media-mistake/</link>
		<comments>http://uber.la/2011/11/social-media-mistake/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 21:27:58 +0000</pubDate>
		<dc:creator>jmacofearth</dc:creator>
				<category><![CDATA[executive learnings]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[tech opinion]]></category>
		<category><![CDATA[trust & reputation]]></category>
		<category><![CDATA[biggest mistake in social media]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[clear conscience]]></category>
		<category><![CDATA[generating goodwill]]></category>
		<category><![CDATA[getting started with social media]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media consulting]]></category>
		<category><![CDATA[social media consulting form]]></category>
		<category><![CDATA[social media for business]]></category>
		<category><![CDATA[social media startup]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[strategy documents]]></category>
		<category><![CDATA[value proposition]]></category>

		<guid isPermaLink="false">http://uber.la/?p=24546</guid>
		<description><![CDATA[All the excuses in the world don't add up to a single lead. I may be generating goodwill here, and traffic, and education, but the entire thing is a FAIL without the business behind it.]]></description>
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